Rascasse Audience Intelligence

Iced coffee Audience in United States

A data profile of the people who buy, follow and care about Iced coffee in United States — modelled from more than twelve digital signal sources. Iced coffee has an estimated audience of 7,259,412 people in United States.

#18among Beverage in United States#2949among Topic in United States#360in Food & Beverages

The average Iced coffee fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Millie Bobby Brown, Depop, JoJo Siwa, with strongest over-indexing on Millie Bobby Brown (13.78× the country average).

Demographically, the Iced coffee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iced coffee fan in United States is more female, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Millie Bobby Brown.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iced coffee profile in United States.

Audience size
7.3M
in United States
Gender
65.5%♀
34.5% male
Age
38.3
average years
Country rank
#4872
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iced coffee fans

65.5% are female, 34.5% are male, average age 38.3.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Iced coffee audience in United States
MetricValue
Female65.5%
Male34.5%
Average age38.3
Estimated audience size7,259,412
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Iced coffee audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Iced coffee audience comes from United States.

Worldwide audience distribution share by country for Iced coffee
CountryShare
Japan17.0%
United States16.2%
Indonesia10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iced coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Iced coffee fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.41×
02Texas~800K1.33×
03New York~500K1.27×
04Hawaii~40K1.24×
05New Jersey~200K1.17×
06Kentucky~100K1.11×
07Arkansas~70K1.11×
08Illinois~300K1.10×
09Louisiana~100K1.10×
10Mississippi~70K1.10×
11North Carolina~200K1.09×
12Alabama~100K1.09×
13Florida~500K1.07×
14South Carolina~100K1.07×
15Pennsylvania~300K1.06×
16Georgia~200K1.06×
17Michigan~200K1.06×
18Indiana~100K1.06×
19Connecticut~80K1.06×
20Iowa~60K1.06×
21Rhode Island~20K1.04×
22Massachusetts~100K1.03×
23Oklahoma~80K1.03×
24West Virginia~30K1.03×
25Nevada~70K1.02×
26Kansas~60K1.02×
27Nebraska~40K1.02×
28Delaware~20K1.02×
29Tennessee~100K1.01×
30Virginia~200K0.99×
31Arizona~100K0.99×
32Ohio~200K0.98×
33Missouri~100K0.98×
34Washington, District of Columbia~20K0.98×
35South Dakota~20K0.98×
36Maine~30K0.97×
37Maryland~100K0.96×
38Wisconsin~100K0.93×
39New Mexico~30K0.93×
40North Dakota~10K0.93×
41Minnesota~90K0.90×
42Vermont~10K0.89×
43New Hampshire~20K0.87×
44Colorado~90K0.81×
45Alaska~10K0.80×
46Washington~100K0.79×
47Montana~20K0.79×
48Oregon~60K0.78×
49Idaho~30K0.78×
50Utah~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Iced coffee, United States
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iced coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iced coffee audience
#·InterestCategoryAffinity×
01JoJo SiwaMovies & TV14.60×
02Millie Bobby BrownMovies & TV13.78×
03DepopFashion & Accessoires13.46×
04Princess PollyFashion & Accessoires10.00×
05Frozen dessertFood & Beverages9.25×
06Gaten MatarazzoMovies & TV7.56×
07Sadie SinkMovies & TV5.35×
08Finn WolfhardMovies & TV5.29×
09Dunkin' DonutsFood & Beverages3.44×
10LongHorn SteakhouseFood & Beverages3.37×
11StarbucksFood & Beverages3.01×
12Culver'sFood & Beverages2.95×
13Texas RoadhouseFood & Beverages2.87×
147-ElevenShopping2.83×
15Popeyes Louisiana KitchenFood & Beverages2.73×
16MarshallsFashion & Accessoires2.24×
17Dollar TreeShopping2.08×
18Macy'sShopping2.02×
19Chick-fil-AFood & Beverages1.96×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iced coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iced coffee audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.77×
Price SensitivityPREMIUM1.48×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iced coffee audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.74×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iced coffee have in United States?

Iced coffee has an estimated audience of 7,259,412 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iced coffee fans?

65.5% of Iced coffee fans are female, 34.5% are male, with an average age of 38.3 years.

03

Which brands do Iced coffee fans like most?

Iced coffee fans show strongest brand affinity for Millie Bobby Brown (13.78×), Depop (13.46×), and JoJo Siwa (14.6×) over the country average.

04

Where do Iced coffee fans live in United States?

Iced coffee fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Iced coffee fans also like?

Beyond Iced coffee itself, the audience over-indexes on Depop (13.46×), JoJo Siwa (14.6×), Princess Polly (10×), and Starbucks (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Iced coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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