Iced coffee Audience in United States

Iced coffee logo

Iced coffee has an estimated audience of 7,259,412 people in United States. 65.5% are female, 34.5% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Millie Bobby Brown, JoJo Siwa, Depop, Princess Polly, Starbucks.

The average Iced coffee fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Millie Bobby Brown, JoJo Siwa, Depop, with strongest over-indexing on Millie Bobby Brown (13.78× the country average). Demographically, the Iced coffee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Iced coffee fans

Demographic split for Iced coffee audience in United States
MetricValue
Female65.5%
Male34.5%
Average age38.3
Estimated audience size7,259,412

Audience persona

The typical Iced coffee fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Millie Bobby Brown.

Top regions in United States

Top regions ranked by reach for Iced coffee in United States
RegionReachAffinity
California1,196,8491.5×
Texas887,1881.42×
Florida550,8851.12×
New York524,6971.29×
Illinois282,1871.17×
Pennsylvania255,8251.05×
North Carolina241,1721.1×
Georgia240,2221.07×
Ohio236,1571.06×
Michigan213,9941.13×
New Jersey206,3901.12×
Virginia181,2521.03×
Tennessee149,3811.03×
Arizona148,9751.01×
Massachusetts145,8091.02×
Indiana144,7231.09×
Maryland124,6831×
Washington119,5610.82×
Missouri119,4731.02×
South Carolina116,5471.07×
Alabama112,9301.11×
Kentucky106,6511.17×
Wisconsin104,2290.95×
Louisiana102,5191.1×
Minnesota96,9630.93×
Colorado95,0550.83×
Oklahoma83,4181.03×
Connecticut80,7711.11×
Nevada74,2661.06×
Oregon66,6100.8×
Iowa64,0231.07×
Mississippi64,0101.07×
Arkansas63,2121.06×
Kansas57,7431.01×
Utah49,8210.77×
Hawaii36,0021.15×
Nebraska35,9740.99×
New Mexico34,3660.94×
West Virginia33,8521×
Idaho27,1220.74×
Washington, District of Columbia22,9381.05×
New Hampshire22,9370.8×
Rhode Island22,8050.99×
Maine22,7910.88×
Delaware17,5650.88×
Montana13,6470.68×
South Dakota13,0650.78×
North Dakota12,7210.85×
Alaska9,8870.64×
Vermont9,6920.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iced coffee audience
BrandAffinityCategory
Millie Bobby Brown13.78×Movies & TV
JoJo Siwa14.6×Movies & TV
Depop13.46×Fashion & Accessoires
Princess Polly10×Fashion & Accessoires
Starbucks3.01×Food & Beverages
Texas Roadhouse2.87×Food & Beverages
Euphoria1.96×Movies & TV
Frozen dessert9.25×Food & Beverages
Dunkin' Donuts3.44×Food & Beverages
Gaten Matarazzo7.56×Movies & TV
Sadie Sink5.35×Movies & TV
Cosmetics1.66×Beauty & Wellness
Finn Wolfhard5.29×Movies & TV
7-Eleven2.83×Shopping
Dollar Tree2.08×Shopping
Marshalls2.24×Fashion & Accessoires
Macy's2.02×Shopping
LongHorn Steakhouse3.37×Food & Beverages
Häagen-Dazs10.12×Food & Beverages
Chick-fil-A1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iced coffee audience
TraitClusterScore
IndulgenceJOY1.42
SustainabilityBALANCE1.39
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.27
LGBTQ+ IdentityOPEN1.23
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Iced coffee
CountryShare
Japan17.0%
United States16.2%
Indonesia10.4%

See Iced coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Iced coffee have in United States?

Iced coffee has an estimated audience of 7,259,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Iced coffee fans?

65.5% of Iced coffee fans are female, 34.5% are male, with an average age of 38.3 years.

Which brands do Iced coffee fans like most?

Iced coffee fans show strongest brand affinity for Millie Bobby Brown (13.78×), JoJo Siwa (14.6×), and Depop (13.46×) over the country average.

Where do Iced coffee fans live in United States?

Iced coffee fans in United States are most concentrated in California (reach 1,196,849), Texas (reach 887,188), and Florida (reach 550,885). These three regions account for the largest share of the active audience.

What other brands do Iced coffee fans also like?

Beyond Iced coffee itself, the audience over-indexes on JoJo Siwa (14.6×), Depop (13.46×), Princess Polly (10×), and Starbucks (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.