JoJo Siwa Audience in United States

JoJo Siwa logo

JoJo Siwa has an estimated audience of 6,536,098 people in United States. 77.6% are female, 22.4% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Bhad Bhabie, Meghan Trainor, Alyson Stoner, Aigle, European Fashion.

The average JoJo Siwa fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bhad Bhabie, Meghan Trainor, Alyson Stoner, with strongest over-indexing on Bhad Bhabie (64.66× the country average). Demographically, the JoJo Siwa audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of JoJo Siwa fans

Demographic split for JoJo Siwa audience in United States
MetricValue
Female77.6%
Male22.4%
Average age31.4
Estimated audience size6,536,098

Audience persona

The typical JoJo Siwa fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Bhad Bhabie.

Top regions in United States

Top regions ranked by reach for JoJo Siwa in United States
RegionReachAffinity
California656,0520.91×
Texas556,5830.99×
Florida399,7920.9×
New York317,2240.87×
Pennsylvania229,3921.04×
Illinois220,1901.01×
Ohio206,6531.03×
North Carolina199,8011.02×
Georgia197,0550.98×
Michigan175,1241.02×
Virginia148,2360.93×
Tennessee147,1021.12×
Washington144,8891.11×
New Jersey143,4220.86×
Indiana133,8451.12×
Arizona133,4101×
Massachusetts132,0361.03×
Missouri117,4941.12×
Colorado112,4331.09×
Wisconsin104,7391.07×
Maryland98,7960.88×
Minnesota98,2851.05×
Kentucky92,2561.13×
Alabama92,1451.01×
South Carolina89,5700.91×
Oklahoma85,6031.18×
Oregon85,1951.14×
Louisiana80,5420.96×
Utah73,5821.26×
Connecticut63,0850.96×
Iowa60,2971.12×
Nevada55,1300.87×
Arkansas55,0901.02×
Kansas54,2021.05×
Mississippi48,6720.9×
Nebraska40,0801.22×
Idaho36,7891.12×
West Virginia32,7911.08×
New Mexico30,8760.94×
New Hampshire25,9701.01×
Maine24,6341.05×
Hawaii21,1030.75×
Rhode Island20,1240.97×
Montana18,5551.02×
Washington, District of Columbia14,8300.75×
Delaware14,2560.79×
South Dakota13,9520.92×
North Dakota13,0850.97×
Alaska13,0700.93×
Vermont10,3520.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JoJo Siwa audience
BrandAffinityCategory
Bhad Bhabie64.66×Music & Radio
Meghan Trainor17×Music & Radio
Alyson Stoner21.31×Movies & TV
Aigle111.4×Fashion & Accessoires
European Fashion52.34×Fashion & Accessoires
National American Miss99.68×Fashion & Accessoires
Drew Barrymore9.18×Movies & TV
Milla Jovovich13.32×Movies & TV
Pamela Adlon16.78×Movies & TV
The Little Mermaid (franchise)22.6×Movies & TV
Euphoria1.97×Movies & TV
Millie Bobby Brown4.81×Movies & TV
Nick Frost17.14×Movies & TV
Younger18.34×Movies & TV
Slime (toy)18.31×Kids & Family
Lip Sync Battle18.6×Movies & TV
Dylan O'Brien7.29×Movies & TV
Debi Mazar14.81×Movies & TV
Christina Aguilera8.76×Music & Radio
The Big Bang Theory4.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JoJo Siwa audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
ExtroversionTHRILL2.01
Risk AppetiteTHRILL1.53
Pet OwnershipJOY1.45
Price SensitivityPREMIUM1.44
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for JoJo Siwa
CountryShare
United States40.6%
United Kingdom26.6%
Canada4.6%

See JoJo Siwa audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does JoJo Siwa have in United States?

JoJo Siwa has an estimated audience of 6,536,098 people in United States, concentrated in California and Texas.

What is the gender split and age of JoJo Siwa fans?

77.6% of JoJo Siwa fans are female, 22.4% are male, with an average age of 31.4 years.

Which brands do JoJo Siwa fans like most?

JoJo Siwa fans show strongest brand affinity for Bhad Bhabie (64.66×), Meghan Trainor (17×), and Alyson Stoner (21.31×) over the country average.

Where do JoJo Siwa fans live in United States?

JoJo Siwa fans in United States are most concentrated in California (reach 656,052), Texas (reach 556,583), and Florida (reach 399,792). These three regions account for the largest share of the active audience.

What other brands do JoJo Siwa fans also like?

Beyond JoJo Siwa itself, the audience over-indexes on Meghan Trainor (17×), Alyson Stoner (21.31×), Aigle (111.4×), and European Fashion (52.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JoJo Siwa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.