Rascasse Audience Intelligence

JoJo Siwa Audience in United States

A data profile of the people who buy, follow and care about JoJo Siwa in United States — modelled from more than twelve digital signal sources. JoJo Siwa has an estimated audience of 4,862,371 people in United States.

#16among TV personality in United States#763among Person in United States#700in Movies & TV

The average JoJo Siwa fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bhad Bhabie, Britney Spears, Meghan Trainor, with strongest over-indexing on Bhad Bhabie (64.66× the country average).

Demographically, the JoJo Siwa audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JoJo Siwa fan in United States is more female, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Bhad Bhabie.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JoJo Siwa profile in United States.

Audience size
4.9M
in United States
Gender
77.6%♀
22.4% male
Age
31.4
average years
Country rank
#6881
Person in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of JoJo Siwa fans

77.6% are female, 22.4% are male, average age 31.4.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for JoJo Siwa audience in United States
MetricValue
Female77.6%
Male22.4%
Average age31.4
Estimated audience size4,862,371
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the JoJo Siwa audience in United States
Age bracketShare%
16-1933%
20-2930%
30-3921%
40-4911%
50+5%
Fig. 04

Worldwide distribution

41.9%

of the worldwide JoJo Siwa audience comes from United States.

Worldwide audience distribution share by country for JoJo Siwa
CountryShare
United States41.9%
United Kingdom15.3%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JoJo Siwa audience in United States is strongest.

Fig. 05

Top regions by affinity

JoJo Siwa fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K1.29×
02Utah~70K1.23×
03Oklahoma~80K1.17×
04Kentucky~90K1.14×
05Iowa~60K1.14×
06Idaho~40K1.14×
07West Virginia~30K1.14×
08Missouri~100K1.12×
09Tennessee~100K1.10×
10Oregon~80K1.10×
11Minnesota~100K1.09×
12Indiana~100K1.08×
13Wisconsin~100K1.07×
14Arkansas~60K1.07×
15Maine~30K1.07×
16Washington~100K1.05×
17Kansas~50K1.05×
18Montana~20K1.05×
19North Dakota~10K1.05×
20Colorado~100K1.04×
21New Hampshire~30K1.03×
22Pennsylvania~200K1.02×
23Ohio~200K1.02×
24Michigan~200K1.02×
25Alabama~90K1.02×
26South Dakota~20K1.01×
27Massachusetts~100K0.99×
28Alaska~10K0.99×
29North Carolina~200K0.98×
30Rhode Island~20K0.97×
31Vermont~10K0.97×
32Illinois~200K0.96×
33Arizona~100K0.96×
34Louisiana~80K0.96×
35Georgia~200K0.95×
36Connecticut~60K0.95×
37Texas~500K0.94×
38Mississippi~50K0.94×
39New Mexico~30K0.94×
40South Carolina~90K0.92×
41Virginia~100K0.91×
42Maryland~100K0.88×
43Florida~400K0.87×
44California~600K0.86×
45New York~300K0.84×
46New Jersey~100K0.84×
47Nevada~50K0.84×
48Delaware~10K0.82×
49Washington, District of Columbia~10K0.76×
50Hawaii~20K0.75×
Fig. 06

Affinity by region

Affinity by region — JoJo Siwa, United States
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JoJo Siwa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JoJo Siwa audience
#·InterestCategoryAffinity×
01AigleFashion & Accessoires111.40×
02National American MissFashion & Accessoires99.68×
03Bhad BhabieMusic & Radio64.66×
04European FashionFashion & Accessoires52.34×
05The Little Mermaid (franchise)Movies & TV22.60×
06Alyson StonerMovies & TV21.31×
07Lip Sync BattleMovies & TV18.60×
08YoungerMovies & TV18.34×
09Slime (toy)Kids & Family18.31×
10Nick FrostMovies & TV17.14×
11Meghan TrainorMusic & Radio17.00×
12Pamela AdlonMovies & TV16.78×
13Milla JovovichMovies & TV13.32×
14Britney SpearsMusic & Radio9.41×
15Drew BarrymoreMovies & TV9.18×
16Christina AguileraMusic & Radio8.76×
17Brooke ShieldsMovies & TV7.33×
18Dylan O'BrienMovies & TV7.29×
19Millie Bobby BrownMovies & TV4.81×
20SmileBeauty & Wellness3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JoJo Siwa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JoJo Siwa audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.52×
Community OrientationOPEN1.36×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JoJo Siwa audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JoJo Siwa have in United States?

JoJo Siwa has an estimated audience of 4,862,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of JoJo Siwa fans?

77.6% of JoJo Siwa fans are female, 22.4% are male, with an average age of 31.4 years.

03

Which brands do JoJo Siwa fans like most?

JoJo Siwa fans show strongest brand affinity for Bhad Bhabie (64.66×), Britney Spears (9.41×), and Meghan Trainor (17×) over the country average.

04

Where do JoJo Siwa fans live in United States?

JoJo Siwa fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do JoJo Siwa fans also like?

Beyond JoJo Siwa itself, the audience over-indexes on Britney Spears (9.41×), Meghan Trainor (17×), Alyson Stoner (21.31×), and Aigle (111.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for JoJo Siwa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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