The Little Mermaid (franchise) Audience in United States

The Little Mermaid (franchise) has an estimated audience of 1,052,442 people in United States. 56.7% are female, 43.3% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Onitsuka Tiger, Fortinet, Autism Awareness, Diabetes mellitus awareness, Citi Trends.

The average The Little Mermaid (franchise) fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Onitsuka Tiger, Fortinet, Autism Awareness, with strongest over-indexing on Onitsuka Tiger (76.84× the country average). Demographically, the The Little Mermaid (franchise) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Little Mermaid (franchise) fans

Demographic split for The Little Mermaid (franchise) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age32.9
Estimated audience size1,052,442

Audience persona

The typical The Little Mermaid (franchise) fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Onitsuka Tiger.

Top regions in United States

Top regions ranked by reach for The Little Mermaid (franchise) in United States
RegionReachAffinity
California146,1511.26×
Texas106,7371.18×
Florida84,7981.19×
New York60,3511.03×
Georgia38,2121.18×
Pennsylvania35,0330.99×
North Carolina34,9271.1×
Illinois34,7820.99×
Arizona30,9711.44×
Ohio30,8290.95×
New Jersey27,6731.03×
Michigan26,8280.97×
Virginia24,3310.95×
Tennessee22,4581.06×
Washington21,3711.01×
Alabama21,1491.44×
Massachusetts19,3680.93×
Indiana18,4490.96×
Missouri18,2911.08×
Maryland17,4250.96×
South Carolina16,3161.03×
Louisiana15,8091.16×
Wisconsin15,2580.96×
Colorado15,1490.91×
Minnesota14,7530.98×
Kentucky13,4661.02×
Oklahoma12,5781.08×
Oregon11,8340.98×
Utah11,4641.22×
Connecticut10,4010.99×
Nevada9,3500.92×
Arkansas8,7321.01×
Kansas8,5451.03×
Mississippi8,4450.97×
Iowa7,7580.89×
Idaho5,8511.11×
New Mexico5,4461.03×
Nebraska5,2571×
West Virginia4,5050.92×
New Hampshire3,8750.93×
Hawaii3,8100.84×
Maine3,3470.89×
Rhode Island3,0800.92×
Alaska2,6031.16×
Delaware2,5060.86×
Montana2,3210.79×
Washington, District of Columbia2,1290.67×
South Dakota1,7630.72×
North Dakota1,6870.78×
Vermont1,4260.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Little Mermaid (franchise) audience
BrandAffinityCategory
Onitsuka Tiger76.84×Fashion & Accessoires
Fortinet137.58×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Citi Trends30.32×Shopping
Tangled27.93×Movies & TV
Anime and manga fandom8.77×Literature
Microblogging12.67×Technology & Electronics
Mulan (1998 film)22.92×Movies & TV
Singer-songwriter5.51×Music & Radio
JoJo Siwa15.3×Movies & TV
Owen Wilson16.46×Movies & TV
Enemy at the Gates53.99×Movies & TV
Income tax13.19×Business & Career
Scooby-Doo5.43×Movies & TV
Graphic novel9.83×Literature
Tom Felton17.47×Movies & TV
Collectible card game7.93×Games
Planet Fitness3.47×Sports
Diaper bag5.73×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Little Mermaid (franchise) audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Early Adopter MentalityPOWER1.29
LGBTQ+ IdentityOPEN1.27
Urban LifestyleOPEN1.24
TraditionCONSERVATISM1.21
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for The Little Mermaid (franchise)
CountryShare
United States33.7%
Denmark32.0%
United Kingdom5.6%

See The Little Mermaid (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Little Mermaid (franchise) have in United States?

The Little Mermaid (franchise) has an estimated audience of 1,052,442 people in United States, concentrated in California and Texas.

What is the gender split and age of The Little Mermaid (franchise) fans?

56.7% of The Little Mermaid (franchise) fans are female, 43.3% are male, with an average age of 32.9 years.

Which brands do The Little Mermaid (franchise) fans like most?

The Little Mermaid (franchise) fans show strongest brand affinity for Onitsuka Tiger (76.84×), Fortinet (137.58×), and Autism Awareness (19.03×) over the country average.

Where do The Little Mermaid (franchise) fans live in United States?

The Little Mermaid (franchise) fans in United States are most concentrated in California (reach 146,151), Texas (reach 106,737), and Florida (reach 84,798). These three regions account for the largest share of the active audience.

What other brands do The Little Mermaid (franchise) fans also like?

Beyond The Little Mermaid (franchise) itself, the audience over-indexes on Fortinet (137.58×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Citi Trends (30.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Little Mermaid (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.