Rascasse Audience Intelligence

The Little Mermaid (franchise) Audience in United States

A data profile of the people who buy, follow and care about The Little Mermaid (franchise) in United States — modelled from more than twelve digital signal sources. The Little Mermaid (franchise) has an estimated audience of 1,192,688 people in United States.

#1519among Movie / TV Show / Series in United States#3658in Movies & TV

The average The Little Mermaid (franchise) fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fortinet, Tangled, Citi Trends, with strongest over-indexing on Fortinet (177.26× the country average).

Demographically, the The Little Mermaid (franchise) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Little Mermaid (franchise) fan in United States is more female, around 32.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Fortinet.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Little Mermaid (franchise) profile in United States.

Audience size
1.2M
in United States
Gender
56.7%♀
43.3% male
Age
32.9
average years
Country rank
#20968
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Little Mermaid (franchise) viewers

56.7% are female, 43.3% are male, average age 32.9.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for The Little Mermaid (franchise) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age32.9
Estimated audience size1,192,688
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the The Little Mermaid (franchise) audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

36.3%

of the worldwide The Little Mermaid (franchise) audience comes from United States.

Worldwide audience distribution share by country for The Little Mermaid (franchise)
CountryShare
United States36.3%
Denmark31.2%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Little Mermaid (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Little Mermaid (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.45×
02Arizona~30K1.43×
03Alaska~3K1.26×
04California~100K1.20×
05Utah~10K1.20×
06Louisiana~20K1.17×
07Florida~80K1.16×
08Georgia~40K1.14×
09Idaho~6K1.13×
10Texas~100K1.11×
11North Carolina~30K1.06×
12Missouri~20K1.06×
13Oklahoma~10K1.06×
14New Mexico~6K1.06×
15Tennessee~20K1.03×
16Oregon~10K1.03×
17Kentucky~10K1.02×
18Arkansas~9K1.02×
19South Carolina~20K1.01×
20Mississippi~9K1.01×
21Kansas~8K1.01×
22Nebraska~5K1.01×
23New Jersey~30K1.00×
24New York~60K0.98×
25Washington~20K0.98×
26Connecticut~10K0.98×
27West Virginia~5K0.98×
28Rhode Island~3K0.98×
29Pennsylvania~30K0.97×
30Wisconsin~20K0.96×
31New Hampshire~4K0.96×
32Illinois~30K0.95×
33Michigan~30K0.95×
34Maryland~20K0.95×
35Minnesota~10K0.95×
36Indiana~20K0.94×
37Ohio~30K0.92×
38Virginia~20K0.92×
39Nevada~9K0.92×
40Iowa~8K0.92×
41Maine~3K0.92×
42Massachusetts~20K0.91×
43Delaware~3K0.89×
44Colorado~10K0.88×
45Hawaii~4K0.86×
46North Dakota~2K0.85×
47Montana~2K0.83×
48Vermont~2K0.82×
49South Dakota~2K0.79×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — The Little Mermaid (franchise), United States
0.69×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Little Mermaid (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Little Mermaid (franchise) audience
#·InterestCategoryAffinity×
01FortinetTechnology & Electronics177.26×
02Enemy at the GatesMovies & TV71.11×
03Portal 2Games48.15×
04Dora the ExplorerMovies & TV37.94×
05TangledMovies & TV35.96×
06Citi TrendsShopping35.59×
07Mulan (1998 film)Movies & TV33.85×
08Tom FeltonMovies & TV22.82×
09JoJo SiwaMovies & TV22.60×
10Vera FarmigaMovies & TV20.00×
11Mario KartGames19.45×
12Saving Private RyanMovies & TV18.49×
13Key FoodShopping16.57×
14Schindler's ListMovies & TV13.76×
15Meet the RobinsonsMovies & TV12.47×
16Inglourious BasterdsMovies & TV11.68×
17Owen WilsonMovies & TV9.93×
18Graphic novelLiterature7.76×
19Raising Cane's Chicken FingersFood & Beverages5.11×
20Planet FitnessSports3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Little Mermaid (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Little Mermaid (franchise) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
Convenience OrientationPREMIUM1.43×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Little Mermaid (franchise) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Sports ActivityPOWER0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Little Mermaid (franchise) have in United States?

The Little Mermaid (franchise) has an estimated audience of 1,192,688 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Little Mermaid (franchise) viewers?

56.7% of The Little Mermaid (franchise) fans are female, 43.3% are male, with an average age of 32.9 years.

03

Which brands do The Little Mermaid (franchise) fans like most?

The Little Mermaid (franchise) fans show strongest brand affinity for Fortinet (177.26×), Tangled (35.96×), and Citi Trends (35.59×) over the country average.

04

Where do The Little Mermaid (franchise) fans live in United States?

The Little Mermaid (franchise) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Little Mermaid (franchise) fans also like?

Beyond The Little Mermaid (franchise) itself, the audience over-indexes on Tangled (35.96×), Citi Trends (35.59×), Mulan (1998 film) (33.85×), and JoJo Siwa (22.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Little Mermaid (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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