Rascasse Audience Intelligence

Fortinet Target Market in United States

A data profile of the people who buy, follow and care about Fortinet in United States — modelled from more than twelve digital signal sources. Fortinet has an estimated audience of 361,281 people in United States.

#4524among Brand in United States#1143in Technology & Electronics

The average Fortinet fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Little Mermaid (franchise), Level (video gaming), Homescapes, with strongest over-indexing on The Little Mermaid (franchise) (177.26× the country average).

Demographically, the Fortinet audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fortinet fan in United States is more male, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for The Little Mermaid (franchise).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fortinet profile in United States.

Audience size
361K
in United States
Gender
44.7%♀
55.3% male
Age
39.7
average years
Country rank
#43893
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fortinet

44.7% are female, 55.3% are male, average age 39.7.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Fortinet audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.7
Estimated audience size361,281
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Fortinet audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Fortinet audience comes from United States.

Worldwide audience distribution share by country for Fortinet
CountryShare
United States11.8%
Japan7.2%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fortinet audience in United States is strongest.

Fig. 05

Top regions by affinity

Fortinet customers by region in United States
#RegionReachAffinity×
01California~80K2.10×
02New Hampshire~2K1.68×
03Washington, District of Columbia~2K1.60×
04Nevada~5K1.42×
05Massachusetts~9K1.33×
06Washington~9K1.29×
07Virginia~10K1.25×
08Georgia~10K1.23×
09Texas~40K1.21×
10Illinois~10K1.19×
11New York~20K1.17×
12New Jersey~10K1.17×
13Colorado~6K1.15×
14Connecticut~4K1.12×
15Florida~30K1.10×
16Nebraska~2K1.09×
17Vermont<1K1.06×
18Michigan~10K1.05×
19Rhode Island~1K1.04×
20Wisconsin~5K1.03×
21Alaska<1K1.01×
22Minnesota~5K0.99×
23Maryland~6K0.98×
24Maine~1K0.97×
25Oklahoma~4K0.96×
26South Dakota<1K0.95×
27North Carolina~10K0.94×
28Arkansas~3K0.94×
29Pennsylvania~10K0.92×
30Missouri~5K0.92×
31Iowa~3K0.92×
32Oregon~4K0.91×
33Arizona~7K0.90×
34Indiana~6K0.88×
35Kansas~2K0.88×
36Ohio~9K0.85×
37Tennessee~6K0.85×
38South Carolina~4K0.83×
39Louisiana~4K0.83×
40Mississippi~2K0.82×
41Hawaii~1K0.82×
42Utah~3K0.81×
43Montana<1K0.81×
44Idaho~1K0.79×
45North Dakota<1K0.79×
46Delaware<1K0.77×
47Alabama~4K0.76×
48New Mexico~1K0.75×
49Kentucky~3K0.74×
50West Virginia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Fortinet, United States
0.68×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fortinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fortinet audience
#·InterestCategoryAffinity×
01Federal University of São CarlosBusiness & Career227.27×
02SANS InstituteBusiness & Career215.46×
03Juniper NetworksTechnology & Electronics205.48×
04Comodo Internet SecurityTopic203.94×
05Federal University of BahiaBusiness & Career198.56×
06The Little Mermaid (franchise)Movies & TV177.26×
07Level (video gaming)Games158.44×
08Universidade Federal de Minas GeraisBusiness & Career156.85×
09KuantanTravel & Leisure151.05×
10Palo Alto NetworksTechnology & Electronics140.07×
11Ingram MicroTechnology & Electronics139.31×
12New Orleans Film FestivalMovies & TV126.94×
13Killer Klowns from Outer SpaceMovies & TV99.06×
14HomescapesGames89.56×
15NetAppTechnology & Electronics64.05×
16Cisco Networking AcademyTechnology & Electronics54.78×
17Korea CosmeticsBeauty & Wellness47.09×
18Alaskan king crab fishingSports44.44×
19HackersMovies & TV34.30×
20Dropbox (service)Technology & Electronics12.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fortinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fortinet audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
Career OrientationPOWER2.01×
Need for SecurityCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fortinet audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
DIY MentalityTHRILL0.80×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fortinet's target market in United States?

Fortinet's target market in United States covers an estimated 361,281 people, concentrated in California and Texas.

02

What is the gender split and age of Fortinet customers?

44.7% of the Fortinet audience are female, 55.3% are male, with an average age of 39.7 years.

03

Which brands do Fortinet fans like most?

Fortinet fans show strongest brand affinity for The Little Mermaid (franchise) (177.26×), Level (video gaming) (158.44×), and Homescapes (89.56×) over the country average.

04

Where do Fortinet fans live in United States?

Fortinet fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fortinet fans also like?

Beyond Fortinet itself, the audience over-indexes on Level (video gaming) (158.44×), Homescapes (89.56×), Killer Klowns from Outer Space (99.06×), and Juniper Networks (205.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Fortinet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fortinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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