Fortinet Audience in United States

Fortinet logo

Fortinet has an estimated audience of 352,424 people in United States. 44.7% are female, 55.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: The Little Mermaid (franchise), Level (video gaming), Homescapes, Killer Klowns from Outer Space, Juniper Networks.

The average Fortinet fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Little Mermaid (franchise), Level (video gaming), Homescapes, with strongest over-indexing on The Little Mermaid (franchise) (177.26× the country average). Demographically, the Fortinet audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Fortinet fans

Demographic split for Fortinet audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.7
Estimated audience size352,424

Audience persona

The typical Fortinet fan in United States is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for The Little Mermaid (franchise).

Top regions in United States

Top regions ranked by reach for Fortinet in United States
RegionReachAffinity
California86,1002.22×
Texas38,2171.26×
Florida26,2851.1×
New York23,8101.21×
Illinois13,8841.18×
Georgia12,7401.17×
Virginia11,4881.34×
Pennsylvania11,0570.93×
New Jersey10,5391.18×
North Carolina10,3520.98×
Massachusetts10,1981.47×
Washington9,9551.41×
Michigan9,8831.07×
Ohio9,5460.88×
Arizona6,8580.95×
Colorado6,4121.15×
Maryland6,3621.05×
Tennessee5,9750.85×
Wisconsin5,6651.07×
Indiana5,5800.87×
Minnesota5,3151.05×
Missouri5,2310.92×
Nevada5,2071.53×
Connecticut4,2551.2×
South Carolina3,9500.74×
Oregon3,8360.95×
Alabama3,7060.75×
Oklahoma3,6090.92×
Louisiana3,3650.74×
Kentucky3,0740.7×
Utah2,6220.83×
New Hampshire2,4451.76×
Iowa2,4330.84×
Kansas2,3630.85×
Arkansas2,2970.79×
Mississippi2,0360.7×
Nebraska1,8901.07×
Washington, District of Columbia1,8061.71×
Idaho1,2710.72×
Maine1,1650.92×
New Mexico1,1280.64×
Hawaii1,1020.73×
Rhode Island1,1010.98×
West Virginia8630.53×
Montana6990.71×
South Dakota6900.85×
Vermont6871.11×
Delaware5720.59×
Alaska5570.74×
North Dakota4480.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fortinet audience
BrandAffinityCategory
The Little Mermaid (franchise)177.26×Movies & TV
Level (video gaming)158.44×Games
Homescapes89.56×Games
Killer Klowns from Outer Space99.06×Movies & TV
Juniper Networks205.48×Technology & Electronics
Palo Alto Networks140.07×Technology & Electronics
Ingram Micro139.31×Technology & Electronics
New Orleans Film Festival126.94×Movies & TV
Comodo Internet Security203.94×
Cisco Networking Academy54.78×Technology & Electronics
Universidade Federal de Minas Gerais156.85×Business & Career
SANS Institute215.46×Business & Career
Kuantan151.05×Travel & Leisure
Alaskan king crab fishing44.44×Sports
Korea Cosmetics47.09×Beauty & Wellness
Federal University of São Carlos227.27×Business & Career
Federal University of Bahia198.56×Business & Career
NetApp64.05×Technology & Electronics
Dropbox (service)12.15×Technology & Electronics
Hackers34.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fortinet audience
TraitClusterScore
Need for SecurityCONSERVATISM3.21
Early Adopter MentalityPOWER2.65
LGBTQ+ IdentityOPEN1.96
Career OrientationPOWER1.7
Social Media UsageJOY1.67
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Fortinet
CountryShare
United States11.7%
Japan7.2%
China6.8%

See Fortinet audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Fortinet have in United States?

Fortinet has an estimated audience of 352,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Fortinet fans?

44.7% of Fortinet fans are female, 55.3% are male, with an average age of 39.7 years.

Which brands do Fortinet fans like most?

Fortinet fans show strongest brand affinity for The Little Mermaid (franchise) (177.26×), Level (video gaming) (158.44×), and Homescapes (89.56×) over the country average.

Where do Fortinet fans live in United States?

Fortinet fans in United States are most concentrated in California (reach 86,100), Texas (reach 38,217), and Florida (reach 26,285). These three regions account for the largest share of the active audience.

What other brands do Fortinet fans also like?

Beyond Fortinet itself, the audience over-indexes on Level (video gaming) (158.44×), Homescapes (89.56×), Killer Klowns from Outer Space (99.06×), and Juniper Networks (205.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fortinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.