Level (video gaming) Audience in United States

Level (video gaming) has an estimated audience of 736,512 people in United States. 52.4% are female, 47.6% are male, average age 36.2. Top regions: California, Texas, Michigan. Top brand affinities: Fortinet, Enterprise Rent-A-Car, Indeed.com, Google Maps, Novak Djokovic.
The average Level (video gaming) fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Fortinet, Enterprise Rent-A-Car, Indeed.com, with strongest over-indexing on Fortinet (138.19× the country average). Demographically, the Level (video gaming) audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Demographics of Level (video gaming) fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.2 |
| Estimated audience size | 736,512 |
Audience persona
The typical Level (video gaming) fan in United States is balanced, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Fortinet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,652 | 1.13× |
| Texas | 58,581 | 0.93× |
| Michigan | 53,998 | 2.8× |
| New York | 49,909 | 1.21× |
| Florida | 47,299 | 0.95× |
| Indiana | 45,259 | 3.36× |
| Illinois | 28,311 | 1.15× |
| Pennsylvania | 21,074 | 0.85× |
| Missouri | 20,484 | 1.73× |
| Ohio | 19,790 | 0.87× |
| Georgia | 19,512 | 0.86× |
| North Carolina | 19,338 | 0.87× |
| Massachusetts | 18,085 | 1.25× |
| Virginia | 17,418 | 0.97× |
| Washington | 17,165 | 1.16× |
| New Jersey | 16,544 | 0.88× |
| Tennessee | 13,454 | 0.91× |
| Colorado | 12,319 | 1.06× |
| Arizona | 11,796 | 0.78× |
| Wisconsin | 11,347 | 1.02× |
| Maryland | 9,988 | 0.79× |
| Minnesota | 9,763 | 0.93× |
| South Carolina | 9,314 | 0.84× |
| Alabama | 8,248 | 0.8× |
| Kentucky | 8,138 | 0.88× |
| Oregon | 7,909 | 0.94× |
| Louisiana | 7,517 | 0.79× |
| Oklahoma | 6,964 | 0.85× |
| Connecticut | 6,152 | 0.83× |
| Utah | 6,115 | 0.93× |
| Iowa | 5,922 | 0.98× |
| Nevada | 5,096 | 0.72× |
| Arkansas | 5,002 | 0.82× |
| Kansas | 4,874 | 0.84× |
| Mississippi | 4,619 | 0.76× |
| West Virginia | 4,021 | 1.17× |
| Idaho | 3,325 | 0.9× |
| Nebraska | 3,140 | 0.85× |
| New Hampshire | 2,918 | 1.01× |
| New Mexico | 2,772 | 0.75× |
| Maine | 2,608 | 0.99× |
| Hawaii | 2,369 | 0.75× |
| Rhode Island | 2,200 | 0.94× |
| Montana | 1,892 | 0.93× |
| Washington, District of Columbia | 1,795 | 0.81× |
| South Dakota | 1,286 | 0.76× |
| Delaware | 1,258 | 0.62× |
| Alaska | 1,212 | 0.77× |
| North Dakota | 1,178 | 0.78× |
| Vermont | 1,083 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fortinet | 138.19× | Technology & Electronics |
| Enterprise Rent-A-Car | 13.22× | Cars & Mobility |
| Indeed.com | 8.41× | Business & Career |
| Google Maps | 7.69× | Internet & Social Media |
| Novak Djokovic | 19.83× | Sports |
| Capital One | 5.89× | Business & Career |
| Apple Store | 10.89× | Shopping |
| Google News | 7.5× | News |
| Mobile game | 5.52× | Games |
| DraftKings | 18.67× | Sports |
| DuckDuckGo | 10.19× | Internet & Social Media |
| Anime and manga fandom | 6.75× | Literature |
| Aaron Rodgers | 6.85× | Sports |
| King crab | 24.32× | Pets & Animals |
| Circle K | 7.37× | Shopping |
| Beetlejuice | 5.06× | Movies & TV |
| Planet Fitness | 4.13× | Sports |
| Mahjong | 21.5× | Games |
| StubHub | 9.07× | Travel & Leisure |
| ICloud | 9.07× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.75 |
| Risk Appetite | THRILL | 1.3 |
| Extroversion | THRILL | 1.27 |
| Social Media Usage | JOY | 1.26 |
| Individualism | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 12.8% |
| Argentina | 6.8% |
See Level (video gaming) audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Level (video gaming) have in United States?
Level (video gaming) has an estimated audience of 736,512 people in United States, concentrated in California and Texas.
What is the gender split and age of Level (video gaming) fans?
52.4% of Level (video gaming) fans are female, 47.6% are male, with an average age of 36.2 years.
Which brands do Level (video gaming) fans like most?
Level (video gaming) fans show strongest brand affinity for Fortinet (138.19×), Enterprise Rent-A-Car (13.22×), and Indeed.com (8.41×) over the country average.
Where do Level (video gaming) fans live in United States?
Level (video gaming) fans in United States are most concentrated in California (reach 91,652), Texas (reach 58,581), and Michigan (reach 53,998). These three regions account for the largest share of the active audience.
What other brands do Level (video gaming) fans also like?
Beyond Level (video gaming) itself, the audience over-indexes on Enterprise Rent-A-Car (13.22×), Indeed.com (8.41×), Google Maps (7.69×), and Novak Djokovic (19.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Level (video gaming). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.