American Truck Simulator Audience in United States

American Truck Simulator logo

American Truck Simulator has an estimated audience of 398,524 people in United States. 15.5% are female, 84.5% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: Origin (digital distribution software), Excalibur (film), DeviantArt, ArtStation, Unity (game engine).

The average American Truck Simulator fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Origin (digital distribution software), Excalibur (film), DeviantArt, with strongest over-indexing on Origin (digital distribution software) (97.96× the country average). Demographically, the American Truck Simulator audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of American Truck Simulator fans

Demographic split for American Truck Simulator audience in United States
MetricValue
Female15.5%
Male84.5%
Average age35.0
Estimated audience size398,524

Audience persona

The typical American Truck Simulator fan in United States is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Origin (digital distribution software).

Top regions in United States

Top regions ranked by reach for American Truck Simulator in United States
RegionReachAffinity
Texas35,4711.04×
California33,6740.77×
Florida20,3750.76×
New York15,1630.68×
Georgia12,5541.02×
Pennsylvania12,4020.92×
North Carolina12,1961.02×
Ohio12,0550.98×
Illinois11,2250.85×
Tennessee9,2781.16×
Michigan9,2170.88×
Virginia8,6220.89×
Indiana8,0101.1×
Missouri7,9811.24×
Washington7,7840.97×
Alabama7,6351.37×
Kentucky6,7051.34×
New Jersey6,6020.65×
Wisconsin6,4831.08×
Arizona6,3670.78×
South Carolina6,2741.05×
Louisiana6,2511.22×
Colorado6,2060.99×
Oklahoma5,6941.29×
Maryland5,5780.81×
Arkansas5,1311.56×
Massachusetts4,9770.63×
Iowa4,9481.51×
Minnesota4,9000.86×
Oregon4,8941.07×
Mississippi4,7051.43×
Utah3,9401.1×
Kansas3,7441.19×
Nevada3,0000.78×
Nebraska2,9681.49×
Connecticut2,8630.72×
West Virginia2,5891.4×
Idaho2,2671.13×
New Mexico2,0071×
Maine1,4701.03×
New Hampshire1,1990.76×
South Dakota1,1731.27×
Montana1,0950.99×
North Dakota1,0821.32×
Rhode Island9800.77×
Delaware8270.75×
Wyoming7221.22×
Hawaii6540.38×
Washington, District of Columbia5280.44×
Alaska5080.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Truck Simulator audience
BrandAffinityCategory
Origin (digital distribution software)97.96×Games
Excalibur (film)136.46×Movies & TV
DeviantArt31.21×Internet & Social Media
ArtStation136.75×Arts & Culture
Unity (game engine)41.53×Technology & Electronics
Goat Simulator156.13×Games
Madison Keys48.33×Sports
Merlin (TV series)90.26×Movies & TV
Euro Truck Simulator 2105.16×Games
Nausicaä of the Valley of the Wind (film)80.29×
Space flight simulator game96.14×Games
Rust (video game)70.97×Games
GOG.com63.54×Games
Racer (simulator)47.18×Games
Dragon (2011 film)20×Movies & TV
Aussie Rules Footy115.57×Games
Solitaire9.03×Games
Unreal Engine30.43×Games
Gasoline10.98×Cars & Mobility
FreeCell26.05×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Truck Simulator audience
TraitClusterScore
Need for SecurityCONSERVATISM1.77
Risk AppetiteTHRILL1.57
Family OrientationCONSERVATISM1.27
PatriotismCONSERVATISM1.22
Convenience OrientationPREMIUM1.09
LGBTQ+ IdentityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for American Truck Simulator
CountryShare
United States22.3%
Colombia9.6%
Mexico6.8%

See American Truck Simulator audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does American Truck Simulator have in United States?

American Truck Simulator has an estimated audience of 398,524 people in United States, concentrated in Texas and California.

What is the gender split and age of American Truck Simulator fans?

15.5% of American Truck Simulator fans are female, 84.5% are male, with an average age of 35.0 years.

Which brands do American Truck Simulator fans like most?

American Truck Simulator fans show strongest brand affinity for Origin (digital distribution software) (97.96×), Excalibur (film) (136.46×), and DeviantArt (31.21×) over the country average.

Where do American Truck Simulator fans live in United States?

American Truck Simulator fans in United States are most concentrated in Texas (reach 35,471), California (reach 33,674), and Florida (reach 20,375). These three regions account for the largest share of the active audience.

What other brands do American Truck Simulator fans also like?

Beyond American Truck Simulator itself, the audience over-indexes on Excalibur (film) (136.46×), DeviantArt (31.21×), ArtStation (136.75×), and Unity (game engine) (41.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Truck Simulator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.