Rascasse Audience Intelligence

American Truck Simulator Audience in United States

A data profile of the people who buy, follow and care about American Truck Simulator in United States — modelled from more than twelve digital signal sources. American Truck Simulator has an estimated audience of 398,771 people in United States.

#365among Video game in United States#611among Video / Board Game in United States#952in Games

The average American Truck Simulator fan in United States is 35.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Excalibur (film), Origin (digital distribution software), DeviantArt, with strongest over-indexing on Excalibur (film) (136.46× the country average).

Demographically, the American Truck Simulator audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Truck Simulator fan in United States is more male, around 35.0 years old, with strong Social Media Usage tendencies and a notable affinity for Excalibur (film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Truck Simulator profile in United States.

Audience size
399K
in United States
Gender
15.5%♀
84.5% male
Age
35.0
average years
Country rank
#41685
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Truck Simulator fans

15.5% are female, 84.5% are male, average age 35.0.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for American Truck Simulator audience in United States
MetricValue
Female15.5%
Male84.5%
Average age35.0
Estimated audience size398,771
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the American Truck Simulator audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4914%
50+13%
Fig. 04

Worldwide distribution

22.0%

of the worldwide American Truck Simulator audience comes from United States.

Worldwide audience distribution share by country for American Truck Simulator
CountryShare
United States22.0%
Colombia10.4%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Truck Simulator audience in United States is strongest.

Fig. 05

Top regions by affinity

American Truck Simulator fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~5K1.58×
02Arkansas~5K1.48×
03Mississippi~5K1.47×
04South Dakota~1K1.44×
05Nebraska~3K1.41×
06West Virginia~3K1.38×
07North Dakota~1K1.37×
08Alabama~8K1.36×
09Kentucky~7K1.35×
10Louisiana~7K1.31×
11Oklahoma~6K1.25×
12Missouri~8K1.20×
13Kansas~4K1.20×
14Tennessee~9K1.13×
15Wyoming<1K1.13×
16Idaho~2K1.11×
17Texas~40K1.10×
18Indiana~8K1.09×
19Wisconsin~7K1.09×
20Maine~1K1.05×
21South Carolina~6K1.04×
22Montana~1K1.04×
23Georgia~10K1.01×
24Utah~4K1.00×
25North Carolina~10K0.98×
26New Mexico~2K0.97×
27Ohio~10K0.95×
28Oregon~4K0.95×
29Colorado~6K0.91×
30Pennsylvania~10K0.90×
31Washington~7K0.89×
32Minnesota~5K0.88×
33Michigan~9K0.86×
34Virginia~8K0.86×
35Illinois~10K0.84×
36New Hampshire~1K0.84×
37Delaware<1K0.84×
38Maryland~6K0.83×
39Alaska<1K0.82×
40Rhode Island~1K0.81×
41Arizona~6K0.77×
42Nevada~3K0.76×
43Connecticut~3K0.72×
44Florida~20K0.70×
45California~30K0.69×
46New York~10K0.66×
47New Jersey~7K0.65×
48Massachusetts~5K0.63×
49Hawaii~1K0.62×
50Washington, District of Columbia<1K0.61×
Fig. 06

Affinity by region

Affinity by region — American Truck Simulator, United States
0.61×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Truck Simulator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Truck Simulator audience
#·InterestCategoryAffinity×
01Goat SimulatorGames156.13×
02ArtStationArts & Culture136.75×
03Excalibur (film)Movies & TV136.46×
04Aussie Rules FootyGames115.57×
05Euro Truck Simulator 2Games105.16×
06Origin (digital distribution software)Games97.96×
07Space flight simulator gameGames96.14×
08Merlin (TV series)Movies & TV90.26×
09Nausicaä of the Valley of the Wind (film)Movie / TV Show / Series80.29×
10Rust (video game)Games70.97×
11GOG.comGames63.54×
12Madison KeysSports48.33×
13Racer (simulator)Games47.18×
14Unity (game engine)Technology & Electronics41.53×
15DeviantArtInternet & Social Media31.21×
16Unreal EngineGames30.43×
17FreeCellGames26.05×
18Dragon (2011 film)Movies & TV20.00×
19GasolineCars & Mobility10.98×
20SolitaireGames9.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Truck Simulator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Truck Simulator audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.32×
Early Adopter MentalityPOWER1.22×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Truck Simulator audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
Design AffinityPREMIUM0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Truck Simulator have in United States?

American Truck Simulator has an estimated audience of 398,771 people in United States, concentrated in Texas and California.

02

What is the gender split and age of American Truck Simulator fans?

15.5% of American Truck Simulator fans are female, 84.5% are male, with an average age of 35.0 years.

03

Which brands do American Truck Simulator fans like most?

American Truck Simulator fans show strongest brand affinity for Excalibur (film) (136.46×), Origin (digital distribution software) (97.96×), and DeviantArt (31.21×) over the country average.

04

Where do American Truck Simulator fans live in United States?

American Truck Simulator fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Truck Simulator fans also like?

Beyond American Truck Simulator itself, the audience over-indexes on Origin (digital distribution software) (97.96×), DeviantArt (31.21×), ArtStation (136.75×), and Merlin (TV series) (90.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See American Truck Simulator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Truck Simulator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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