ArtStation Audience in United States

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ArtStation has an estimated audience of 722,793 people in United States. 54.4% are female, 45.6% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: DeviantArt, Animaniacs, “Weird Al” Yankovic, Excalibur (film), Pixiv.

The average ArtStation fan in United States is 26.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeviantArt, Animaniacs, “Weird Al” Yankovic, with strongest over-indexing on DeviantArt (40.46× the country average). Demographically, the ArtStation audience skews balanced with an average age of 26.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of ArtStation fans

Demographic split for ArtStation audience in United States
MetricValue
Female54.4%
Male45.6%
Average age26.7
Estimated audience size722,793

Audience persona

The typical ArtStation fan in United States is balanced, around 26.7 years old, with strong Sustainability tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for ArtStation in United States
RegionReachAffinity
California128,5211.62×
Texas67,2591.08×
Florida54,7701.12×
New York45,6041.13×
Washington27,2421.88×
Georgia27,0861.22×
North Carolina23,4671.08×
Illinois22,4770.93×
Pennsylvania21,7860.9×
New Jersey21,3031.16×
Ohio20,9920.94×
Michigan19,1211.01×
Virginia18,4401.05×
Tennessee14,9891.03×
Oklahoma14,9071.86×
Arizona14,2640.97×
Indiana13,3991.01×
Massachusetts11,8620.83×
Missouri11,6791×
Colorado11,2280.99×
Oregon10,9991.33×
Utah10,3561.6×
Maryland10,2070.82×
Wisconsin9,3660.86×
South Carolina9,2970.85×
Alabama9,2110.91×
Kentucky8,8780.98×
Minnesota8,1730.79×
Louisiana7,4670.8×
Connecticut6,5700.91×
Nevada6,4610.92×
Kansas5,0830.89×
Arkansas5,0350.85×
Iowa4,0330.68×
Mississippi3,7900.64×
Idaho3,7701.04×
Maine3,6331.4×
New Mexico3,1010.86×
Hawaii2,9270.94×
Nebraska2,7490.76×
New Hampshire2,7010.95×
West Virginia2,6620.79×
Washington, District of Columbia1,9270.89×
Montana1,9100.95×
Rhode Island1,8970.82×
Vermont1,6711.32×
Alaska1,3080.85×
South Dakota1,2880.77×
Delaware1,1390.57×
North Dakota1,0960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ArtStation audience
BrandAffinityCategory
DeviantArt40.46×Internet & Social Media
Animaniacs139.17×Movies & TV
“Weird Al” Yankovic130.77×Music & Radio
Excalibur (film)128.03×Movies & TV
Pixiv59.52×Internet & Social Media
Merlin (TV series)169.3×Movies & TV
The Movie Channel157.75×Movies & TV
Dragon (2011 film)59.29×Movies & TV
Candy Crush Soda Saga90.4×Games
Homescapes48.54×Games
Doyle112.17×Music & Radio
Samhain112.17×Politics & Society
Psycho (1960 film)34.62×Movies & TV
Scottie Scheffler17.06×Sports
Celtic art89.98×Arts & Culture
Live27.77×Music & Radio
Johnny Depp20×Movies & TV
Civilization (series)52.08×Games
Medieval literature94.88×Literature
Jewel Quest124.27×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ArtStation audience
TraitClusterScore
SustainabilityBALANCE2.01
Urban LifestyleOPEN1.89
Design AffinityPREMIUM1.69
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.52
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for ArtStation
CountryShare
China34.8%
United States12.9%
Japan7.3%

See ArtStation audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does ArtStation have in United States?

ArtStation has an estimated audience of 722,793 people in United States, concentrated in California and Texas.

What is the gender split and age of ArtStation fans?

54.4% of ArtStation fans are female, 45.6% are male, with an average age of 26.7 years.

Which brands do ArtStation fans like most?

ArtStation fans show strongest brand affinity for DeviantArt (40.46×), Animaniacs (139.17×), and “Weird Al” Yankovic (130.77×) over the country average.

Where do ArtStation fans live in United States?

ArtStation fans in United States are most concentrated in California (reach 128,521), Texas (reach 67,259), and Florida (reach 54,770). These three regions account for the largest share of the active audience.

What other brands do ArtStation fans also like?

Beyond ArtStation itself, the audience over-indexes on Animaniacs (139.17×), “Weird Al” Yankovic (130.77×), Excalibur (film) (128.03×), and Pixiv (59.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ArtStation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.