Rascasse Audience Intelligence

ArtStation Audience in United States

A data profile of the people who buy, follow and care about ArtStation in United States — modelled from more than twelve digital signal sources. ArtStation has an estimated audience of 740,981 people in United States.

#917among Website / Newspaper / Magazine in United States#276in Arts & Culture

The average ArtStation fan in United States is 26.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, Excalibur (film), Merlin (TV series), with strongest over-indexing on DeviantArt (40.46× the country average).

Demographically, the ArtStation audience skews balanced with an average age of 26.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ArtStation fan in United States is balanced, around 26.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ArtStation profile in United States.

Audience size
741K
in United States
Gender
54.4%♀
45.6% male
Age
26.7
average years
Country rank
#28853
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ArtStation

54.4% are female, 45.6% are male, average age 26.7.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for ArtStation audience in United States
MetricValue
Female54.4%
Male45.6%
Average age26.7
Estimated audience size740,981
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the ArtStation audience in United States
Age bracketShare%
16-1954%
20-2926%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

13.1%

of the worldwide ArtStation audience comes from United States.

Worldwide audience distribution share by country for ArtStation
CountryShare
China34.6%
United States13.1%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ArtStation audience in United States is strongest.

Fig. 05

Top regions by affinity

ArtStation fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.74×
02Utah~10K1.57×
03California~100K1.56×
04Oklahoma~10K1.54×
05Vermont~2K1.44×
06Kansas~7K1.31×
07Georgia~30K1.25×
08Oregon~10K1.25×
09Wyoming~1K1.25×
10New York~50K1.22×
11Maine~3K1.20×
12Florida~60K1.16×
13New Jersey~20K1.07×
14Texas~70K1.06×
15North Carolina~20K1.05×
16Tennessee~20K1.04×
17Idaho~4K1.02×
18Indiana~10K1.00×
19Colorado~10K0.99×
20Kentucky~9K0.99×
21Missouri~10K0.98×
22New Hampshire~3K0.98×
23Michigan~20K0.96×
24Virginia~20K0.96×
25Alabama~10K0.96×
26Nevada~7K0.96×
27Montana~2K0.96×
28Ohio~20K0.95×
29Alaska~1K0.95×
30Arkansas~5K0.92×
31Illinois~20K0.91×
32Arizona~10K0.90×
33Washington, District of Columbia~2K0.90×
34Hawaii~3K0.89×
35Rhode Island~2K0.89×
36Louisiana~8K0.88×
37Connecticut~6K0.88×
38New Mexico~3K0.88×
39Pennsylvania~20K0.87×
40Maryland~10K0.85×
41South Carolina~9K0.85×
42Wisconsin~9K0.85×
43West Virginia~3K0.84×
44South Dakota~1K0.84×
45Massachusetts~10K0.83×
46Mississippi~5K0.77×
47Nebraska~3K0.76×
48Minnesota~8K0.75×
49Iowa~4K0.71×
50Delaware~1K0.71×
Fig. 06

Affinity by region

Affinity by region — ArtStation, United States
0.71×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ArtStation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ArtStation audience
#·InterestCategoryAffinity×
01Merlin (TV series)Movies & TV169.30×
02The Movie ChannelMovies & TV157.75×
03AnimaniacsMovies & TV139.17×
04“Weird Al” YankovicMusic & Radio130.77×
05Excalibur (film)Movies & TV128.03×
06Jewel QuestGames124.27×
07DoyleMusic & Radio112.17×
08SamhainPolitics & Society112.17×
09Medieval literatureLiterature94.88×
10Candy Crush Soda SagaGames90.40×
11Celtic artArts & Culture89.98×
12Planet TerrorMovies & TV83.48×
13Dragon (2011 film)Movies & TV59.29×
14Civilization (series)Games52.08×
15HomescapesGames48.54×
16DeviantArtInternet & Social Media40.46×
17Psycho (1960 film)Movies & TV34.62×
18LiveMusic & Radio27.77×
19Johnny DeppMovies & TV20.00×
20Scottie SchefflerSports17.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ArtStation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ArtStation audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.12×
SpiritualityBALANCE1.77×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ArtStation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.18×
Social Media UsageJOY0.29×
MindfulnessBALANCE0.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ArtStation have in United States?

ArtStation has an estimated audience of 740,981 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ArtStation fans?

54.4% of ArtStation fans are female, 45.6% are male, with an average age of 26.7 years.

03

Which brands do ArtStation fans like most?

ArtStation fans show strongest brand affinity for DeviantArt (40.46×), Excalibur (film) (128.03×), and Merlin (TV series) (169.3×) over the country average.

04

Where do ArtStation fans live in United States?

ArtStation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do ArtStation fans also like?

Beyond ArtStation itself, the audience over-indexes on Excalibur (film) (128.03×), Merlin (TV series) (169.3×), Animaniacs (139.17×), and “Weird Al” Yankovic (130.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See ArtStation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ArtStation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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