Psycho (1960 film) Audience in United States

Psycho (1960 film) logo

Psycho (1960 film) has an estimated audience of 3,244,051 people in United States. 57.4% are female, 42.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Plainfield, New Jersey, The Nice Guys, Grammarly, Elin Kling, Google Photos.

The average Psycho (1960 film) fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Plainfield, New Jersey, The Nice Guys, Grammarly, with strongest over-indexing on Plainfield, New Jersey (31.79× the country average). Demographically, the Psycho (1960 film) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Psycho (1960 film) fans

Demographic split for Psycho (1960 film) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.0
Estimated audience size3,244,051

Audience persona

The typical Psycho (1960 film) fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Plainfield, New Jersey.

Top regions in United States

Top regions ranked by reach for Psycho (1960 film) in United States
RegionReachAffinity
California445,5151.25×
Texas289,3831.04×
Florida206,7620.94×
New York173,4920.96×
Illinois119,9021.11×
Pennsylvania111,3301.02×
Ohio106,4611.07×
Georgia103,5211.04×
North Carolina99,0961.02×
Michigan88,1081.04×
Arizona80,1241.21×
New Jersey76,6300.93×
Virginia76,0100.96×
Washington68,0731.05×
Tennessee67,2161.03×
Indiana62,0611.05×
Massachusetts58,6210.92×
Missouri58,3331.12×
Maryland51,8840.93×
Colorado51,7871.01×
Wisconsin48,7291×
Alabama48,3851.07×
Kentucky46,8441.15×
South Carolina45,9230.94×
Louisiana43,3421.04×
Minnesota42,5750.92×
Oklahoma41,9481.16×
Oregon41,4841.12×
Utah33,0981.14×
Connecticut30,8720.95×
Nevada30,5070.97×
Arkansas27,5121.03×
Iowa26,5900.99×
Kansas25,5831×
Mississippi25,4640.95×
Idaho17,3931.07×
New Mexico16,8721.04×
West Virginia15,8911.05×
Nebraska15,5880.96×
New Hampshire12,3130.96×
Hawaii11,2420.81×
Maine10,9680.94×
Rhode Island9,3810.91×
Montana9,1771.02×
Washington, District of Columbia8,2150.84×
Delaware7,3260.82×
Alaska6,5320.94×
South Dakota6,5070.87×
North Dakota6,0090.9×
Vermont5,1900.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psycho (1960 film) audience
BrandAffinityCategory
Plainfield, New Jersey31.79×Travel & Leisure
The Nice Guys21.66×Movies & TV
Grammarly11.49×Business & Career
Elin Kling239.71×Internet & Social Media
Google Photos3.34×Technology & Electronics
Combat sport2.06×Sports
3D printing2.86×Technology & Electronics
Personalised Gifts4.4×Home & Garden
Jeep FJ95.44×Cars & Mobility
Nationality2×Politics & Society
Whataburger1.58×Food & Beverages
Nipsey Hussle4.86×Music & Radio
Paleo Grubs65.54×Food & Beverages
Grinch3.16×Movies & TV
Home staging4.05×Home & Garden
Racing2.01×Cars & Mobility
Nebraska Cornhuskers football2.49×Sports
Canton, Georgia12.11×Travel & Leisure
Captain America (1990 film)2.96×Movies & TV
Winemaking2.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psycho (1960 film) audience
TraitClusterScore
ExtroversionTHRILL1.93
TraditionCONSERVATISM1.38
SpiritualityBALANCE1.32
Urban LifestyleOPEN1.3
IndividualismJOY1.3
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Psycho (1960 film)
CountryShare
United States39.5%
United Kingdom10.3%
India9.8%

See Psycho (1960 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Psycho (1960 film) have in United States?

Psycho (1960 film) has an estimated audience of 3,244,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Psycho (1960 film) fans?

57.4% of Psycho (1960 film) fans are female, 42.6% are male, with an average age of 35.0 years.

Which brands do Psycho (1960 film) fans like most?

Psycho (1960 film) fans show strongest brand affinity for Plainfield, New Jersey (31.79×), The Nice Guys (21.66×), and Grammarly (11.49×) over the country average.

Where do Psycho (1960 film) fans live in United States?

Psycho (1960 film) fans in United States are most concentrated in California (reach 445,515), Texas (reach 289,383), and Florida (reach 206,762). These three regions account for the largest share of the active audience.

What other brands do Psycho (1960 film) fans also like?

Beyond Psycho (1960 film) itself, the audience over-indexes on The Nice Guys (21.66×), Grammarly (11.49×), Elin Kling (239.71×), and Google Photos (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psycho (1960 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.