Rascasse Audience Intelligence

Psycho (1960 film) Audience in United States

A data profile of the people who buy, follow and care about Psycho (1960 film) in United States — modelled from more than twelve digital signal sources. Psycho (1960 film) has an estimated audience of 3,232,781 people in United States.

#420among Movie / TV Show / Series in United States#1214in Movies & TV

The average Psycho (1960 film) fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Planet Terror, Bates Motel (TV series), with strongest over-indexing on The Strangers (2008 film) (94.06× the country average).

Demographically, the Psycho (1960 film) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psycho (1960 film) fan in United States is more female, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psycho (1960 film) profile in United States.

Audience size
3.2M
in United States
Gender
57.4%♀
42.6% male
Age
35.0
average years
Country rank
#9647
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psycho (1960 film) viewers

57.4% are female, 42.6% are male, average age 35.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Psycho (1960 film) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.0
Estimated audience size3,232,781
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Psycho (1960 film) audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4914%
50+14%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Psycho (1960 film) audience comes from United States.

Worldwide audience distribution share by country for Psycho (1960 film)
CountryShare
United States38.8%
United Kingdom10.6%
India9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psycho (1960 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Psycho (1960 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~80K1.16×
02Kentucky~50K1.16×
03Utah~30K1.16×
04California~400K1.13×
05Oklahoma~40K1.13×
06West Virginia~20K1.13×
07Idaho~20K1.12×
08New Mexico~20K1.12×
09Missouri~60K1.08×
10Montana~10K1.08×
11Louisiana~40K1.06×
12Oregon~40K1.06×
13Illinois~100K1.05×
14Ohio~100K1.05×
15Indiana~60K1.05×
16Wisconsin~50K1.05×
17Arkansas~30K1.05×
18Kansas~30K1.05×
19Alabama~50K1.04×
20North Dakota~7K1.04×
21Colorado~50K1.03×
22Texas~300K1.02×
23Michigan~90K1.02×
24Tennessee~70K1.02×
25Iowa~30K1.01×
26South Dakota~7K1.00×
27Pennsylvania~100K0.99×
28Washington~60K0.99×
29Mississippi~30K0.99×
30Nebraska~20K0.99×
31Georgia~100K0.98×
32New Hampshire~10K0.98×
33Alaska~7K0.98×
34North Carolina~90K0.97×
35Nevada~30K0.97×
36Maine~10K0.97×
37Connecticut~30K0.95×
38Rhode Island~10K0.94×
39South Carolina~50K0.93×
40Minnesota~40K0.92×
41Virginia~70K0.91×
42Vermont~5K0.91×
43New York~200K0.90×
44Maryland~50K0.90×
45Florida~200K0.89×
46Massachusetts~60K0.89×
47New Jersey~70K0.88×
48Delaware~8K0.86×
49Hawaii~10K0.78×
50Washington, District of Columbia~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Psycho (1960 film), United States
0.77×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psycho (1960 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psycho (1960 film) audience
#·InterestCategoryAffinity×
01Planet TerrorMovies & TV151.66×
02Panic RoomMovies & TV100.25×
03The Strangers (2008 film)Movies & TV94.06×
04SuspiriaMovies & TV89.53×
05Bates Motel (TV series)Movies & TV86.17×
06Werner HerzogMovies & TV76.93×
07Z NationMovies & TV63.34×
0810 Cloverfield LaneMovies & TV45.36×
09David TennantMovies & TV42.23×
10Freddy vs. JasonMovies & TV36.08×
11ArtStationArts & Culture34.62×
12The Blair Witch ProjectMovies & TV33.20×
13CreepypastaLiterature30.65×
14The Sixth SenseMovies & TV29.54×
15A Quiet PlaceMovies & TV28.91×
16The PurgeMovies & TV28.23×
17Rob ZombieMusic & Radio26.32×
18The X-FilesMovies & TV21.35×
19Twin PeaksMovies & TV7.53×
20BeetlejuiceMovies & TV6.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psycho (1960 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psycho (1960 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
PatriotismCONSERVATISM1.62×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psycho (1960 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psycho (1960 film) have in United States?

Psycho (1960 film) has an estimated audience of 3,232,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psycho (1960 film) viewers?

57.4% of Psycho (1960 film) fans are female, 42.6% are male, with an average age of 35.0 years.

03

Which brands do Psycho (1960 film) fans like most?

Psycho (1960 film) fans show strongest brand affinity for The Strangers (2008 film) (94.06×), Planet Terror (151.66×), and Bates Motel (TV series) (86.17×) over the country average.

04

Where do Psycho (1960 film) fans live in United States?

Psycho (1960 film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Psycho (1960 film) fans also like?

Beyond Psycho (1960 film) itself, the audience over-indexes on Planet Terror (151.66×), Bates Motel (TV series) (86.17×), Werner Herzog (76.93×), and Suspiria (89.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Psycho (1960 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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