The X-Files Audience in United States

The X-Files logo

The X-Files has an estimated audience of 1,130,527 people in United States. 48.8% are female, 51.2% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: The Strangers (2012 film), The Call (2013 film), Viggo Mortensen, The Strangers (2008 film), The Hills Have Eyes (2006 film).

The average The X-Files fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Strangers (2012 film), The Call (2013 film), Viggo Mortensen, with strongest over-indexing on The Strangers (2012 film) (82.68× the country average). Demographically, the The X-Files audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The X-Files fans

Demographic split for The X-Files audience in United States
MetricValue
Female48.8%
Male51.2%
Average age40.3
Estimated audience size1,130,527

Audience persona

The typical The X-Files fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2012 film).

Top regions in United States

Top regions ranked by reach for The X-Files in United States
RegionReachAffinity
California120,7070.97×
Texas91,6390.94×
New York64,4691.02×
Florida61,1320.8×
Ohio39,5141.13×
Pennsylvania39,2351.03×
Illinois38,0911.01×
North Carolina35,4891.04×
Georgia31,4100.9×
Michigan29,7721.01×
Washington26,4931.17×
Virginia25,7780.94×
New Jersey24,1100.84×
Tennessee23,7941.05×
Arizona22,4000.97×
Massachusetts21,9020.98×
Indiana21,7651.05×
Oklahoma20,7341.65×
Missouri19,9411.09×
Wisconsin18,2351.07×
Colorado17,8911×
Oregon17,4681.35×
Minnesota16,9981.05×
Kentucky16,8291.19×
Maryland16,1780.83×
South Carolina15,5280.91×
Alabama14,6540.93×
Louisiana13,5300.93×
Utah11,1101.1×
Connecticut10,9570.97×
Arkansas10,6921.15×
Iowa9,8641.06×
Nevada9,5250.87×
Kansas9,2361.04×
Mississippi7,4930.8×
Idaho6,0061.06×
West Virginia5,9321.13×
New Mexico5,7131.01×
Nebraska5,2300.92×
New Hampshire4,9571.11×
Maine4,6151.14×
Rhode Island3,8771.08×
Montana3,3171.06×
Washington, District of Columbia2,8660.84×
Hawaii2,6160.54×
Alaska2,5371.05×
Delaware2,3550.75×
Vermont2,1221.07×
South Dakota2,0190.77×
North Dakota1,8070.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The X-Files audience
BrandAffinityCategory
The Strangers (2012 film)82.68×Movies & TV
The Call (2013 film)77.19×Movies & TV
Viggo Mortensen54.98×Movies & TV
The Strangers (2008 film)56.53×Movies & TV
The Hills Have Eyes (2006 film)76.87×Movies & TV
The Strain (TV series)83.26×Movies & TV
Fringe (TV series)47.31×Movies & TV
Bates Motel (TV series)58.71×Movies & TV
Seven (1995 film)29.88×Movies & TV
The Descent57.6×Movies & TV
David Duchovny45.54×Movies & TV
David Lynch30.72×Movies & TV
Werner Herzog50.66×Movies & TV
Pumpkinhead (film)66.32×Movies & TV
Sanaa Lathan39.43×Movies & TV
REC (film)46.23×Movies & TV
Unfriended70.12×Movies & TV
The Last House on the Left (2009 film)70.2×Movies & TV
The Thing (1982 film)27.84×Movies & TV
Stranger Things7.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The X-Files audience
TraitClusterScore
PatriotismCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.78
Community OrientationOPEN1.52
Early Adopter MentalityPOWER1.39
TraditionCONSERVATISM1.38
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for The X-Files
CountryShare
United States32.9%
United Kingdom8.4%
Italy4.9%

See The X-Files audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The X-Files have in United States?

The X-Files has an estimated audience of 1,130,527 people in United States, concentrated in California and Texas.

What is the gender split and age of The X-Files fans?

48.8% of The X-Files fans are female, 51.2% are male, with an average age of 40.3 years.

Which brands do The X-Files fans like most?

The X-Files fans show strongest brand affinity for The Strangers (2012 film) (82.68×), The Call (2013 film) (77.19×), and Viggo Mortensen (54.98×) over the country average.

Where do The X-Files fans live in United States?

The X-Files fans in United States are most concentrated in California (reach 120,707), Texas (reach 91,639), and New York (reach 64,469). These three regions account for the largest share of the active audience.

What other brands do The X-Files fans also like?

Beyond The X-Files itself, the audience over-indexes on The Call (2013 film) (77.19×), Viggo Mortensen (54.98×), The Strangers (2008 film) (56.53×), and The Hills Have Eyes (2006 film) (76.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The X-Files. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.