Rascasse Audience Intelligence

The X-Files Audience in United States

A data profile of the people who buy, follow and care about The X-Files in United States — modelled from more than twelve digital signal sources. The X-Files has an estimated audience of 1,707,904 people in United States.

#282among TV series in United States#1041among Movie / TV Show / Series in United States#2602in Movies & TV

The average The X-Files fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2012 film), The Call (2013 film), Viggo Mortensen, with strongest over-indexing on The Strangers (2012 film) (82.68× the country average).

Demographically, the The X-Files audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The X-Files fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2012 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The X-Files profile in United States.

Audience size
1.7M
in United States
Gender
48.8%♀
51.2% male
Age
40.3
average years
Country rank
#16114
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The X-Files viewers

48.8% are female, 51.2% are male, average age 40.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The X-Files audience in United States
MetricValue
Female48.8%
Male51.2%
Average age40.3
Estimated audience size1,707,904
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the The X-Files audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4919%
50+26%
Fig. 04

Worldwide distribution

38.5%

of the worldwide The X-Files audience comes from United States.

Worldwide audience distribution share by country for The X-Files
CountryShare
United States38.5%
United Kingdom6.8%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The X-Files audience in United States is strongest.

Fig. 05

Top regions by affinity

The X-Files fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.52×
02Oregon~20K1.21×
03Idaho~7K1.17×
04Kentucky~20K1.15×
05Arkansas~10K1.15×
06West Virginia~6K1.13×
07Maine~5K1.12×
08Washington~30K1.11×
09Montana~3K1.08×
10New Mexico~6K1.07×
11Alaska~3K1.07×
12New Hampshire~5K1.06×
13Pennsylvania~40K1.05×
14Ohio~40K1.05×
15Utah~10K1.04×
16Vermont~2K1.04×
17Michigan~30K1.02×
18Rhode Island~4K1.02×
19Indiana~20K1.01×
20Missouri~20K1.01×
21Wisconsin~20K1.01×
22Kansas~9K1.01×
23Arizona~20K1.00×
24Tennessee~20K1.00×
25Minnesota~20K1.00×
26Nebraska~6K0.99×
27Alabama~20K0.98×
28North Dakota~2K0.98×
29Texas~90K0.97×
30Virginia~30K0.97×
31Iowa~9K0.97×
32South Dakota~3K0.97×
33Colorado~20K0.96×
34California~100K0.95×
35North Carolina~30K0.95×
36Louisiana~10K0.95×
37New York~60K0.94×
38South Carolina~20K0.94×
39Connecticut~10K0.94×
40Mississippi~9K0.94×
41Illinois~30K0.93×
42Massachusetts~20K0.93×
43Nevada~10K0.91×
44Delaware~3K0.89×
45Georgia~30K0.87×
46Maryland~20K0.86×
47Florida~60K0.83×
48Washington, District of Columbia~3K0.82×
49New Jersey~20K0.80×
50Hawaii~4K0.74×
Fig. 06

Affinity by region

Affinity by region — The X-Files, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The X-Files audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The X-Files audience
#·InterestCategoryAffinity×
01The Strain (TV series)Movies & TV83.26×
02The Strangers (2012 film)Movies & TV82.68×
03The Call (2013 film)Movies & TV77.19×
04The Hills Have Eyes (2006 film)Movies & TV76.87×
05The Last House on the Left (2009 film)Movies & TV70.20×
06UnfriendedMovies & TV70.12×
07Pumpkinhead (film)Movies & TV66.32×
08Bates Motel (TV series)Movies & TV58.71×
09The DescentMovies & TV57.60×
10The Strangers (2008 film)Movies & TV56.53×
11Viggo MortensenMovies & TV54.98×
12Werner HerzogMovies & TV50.66×
13Fringe (TV series)Movies & TV47.31×
14REC (film)Movies & TV46.23×
15David DuchovnyMovies & TV45.54×
16Hellraiser (franchise)Movies & TV39.45×
17Sanaa LathanMovies & TV39.43×
18David LynchMovies & TV30.72×
19Seven (1995 film)Movies & TV29.88×
20The Thing (1982 film)Movies & TV27.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The X-Files audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The X-Files audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
TraditionCONSERVATISM1.73×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The X-Files audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE1.13×
Urban LifestyleOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The X-Files have in United States?

The X-Files has an estimated audience of 1,707,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The X-Files viewers?

48.8% of The X-Files fans are female, 51.2% are male, with an average age of 40.3 years.

03

Which brands do The X-Files fans like most?

The X-Files fans show strongest brand affinity for The Strangers (2012 film) (82.68×), The Call (2013 film) (77.19×), and Viggo Mortensen (54.98×) over the country average.

04

Where do The X-Files fans live in United States?

The X-Files fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The X-Files fans also like?

Beyond The X-Files itself, the audience over-indexes on The Call (2013 film) (77.19×), Viggo Mortensen (54.98×), The Strangers (2008 film) (56.53×), and The Hills Have Eyes (2006 film) (76.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The X-Files. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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