Rascasse Audience Intelligence

The Strangers (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Strangers (2012 film) in United States — modelled from more than twelve digital signal sources. The Strangers (2012 film) has an estimated audience of 2,360,661 people in United States.

#686among Movie / TV Show / Series in United States#1840in Movies & TV

The average The Strangers (2012 film) fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Panic Room, with strongest over-indexing on The Strangers (2008 film) (421.38× the country average).

Demographically, the The Strangers (2012 film) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Strangers (2012 film) fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Strangers (2012 film) profile in United States.

Audience size
2.4M
in United States
Gender
39.7%♀
60.3% male
Age
36.0
average years
Country rank
#12474
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Strangers (2012 film) viewers

39.7% are female, 60.3% are male, average age 36.0.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for The Strangers (2012 film) audience in United States
MetricValue
Female39.7%
Male60.3%
Average age36.0
Estimated audience size2,360,661
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Strangers (2012 film) audience in United States
Age bracketShare%
16-1917%
20-2929%
30-3930%
40-4913%
50+10%
Fig. 04

Worldwide distribution

42.1%

of the worldwide The Strangers (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Strangers (2012 film)
CountryShare
United States42.1%
United Kingdom9.3%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Strangers (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Strangers (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.66×
02Arizona~60K1.35×
03California~300K1.25×
04Texas~200K1.25×
05Kentucky~30K1.19×
06New Mexico~10K1.19×
07Nevada~30K1.16×
08Oklahoma~30K1.15×
09West Virginia~10K1.13×
10Illinois~90K1.12×
11New York~100K1.11×
12Tennessee~50K1.11×
13Mississippi~20K1.11×
14Alabama~40K1.10×
15Indiana~50K1.07×
16Arkansas~20K1.07×
17Louisiana~30K1.06×
18North Carolina~70K1.05×
19Pennsylvania~80K1.04×
20Ohio~70K1.03×
21Michigan~60K1.03×
22Missouri~40K1.03×
23Georgia~70K1.02×
24South Carolina~40K1.02×
25Oregon~30K1.02×
26Kansas~20K0.98×
27Delaware~6K0.98×
28Utah~20K0.97×
29Colorado~30K0.96×
30Connecticut~20K0.96×
31Rhode Island~7K0.96×
32New Jersey~60K0.95×
33Florida~100K0.94×
34Maryland~40K0.93×
35Virginia~50K0.92×
36Nebraska~10K0.92×
37Iowa~20K0.91×
38Alaska~4K0.90×
39Massachusetts~40K0.88×
40Wisconsin~30K0.88×
41Idaho~10K0.88×
42New Hampshire~8K0.85×
43Minnesota~30K0.83×
44North Dakota~4K0.83×
45Montana~5K0.82×
46Maine~7K0.80×
47South Dakota~4K0.79×
48Washington, District of Columbia~5K0.77×
49Vermont~3K0.74×
50Hawaii~7K0.66×
Fig. 06

Affinity by region

Affinity by region — The Strangers (2012 film), United States
0.66×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Strangers (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Strangers (2012 film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV444.66×
02The Strangers (2008 film)Movies & TV421.38×
03Bates Motel (TV series)Movies & TV361.12×
04SuspiriaMovies & TV350.02×
05Werner HerzogMovies & TV252.53×
0610 Cloverfield LaneMovies & TV197.93×
07CreepypastaLiterature109.44×
08The X-FilesMovies & TV82.68×
09A Quiet PlaceMovies & TV78.47×
10The Sixth SenseMovies & TV76.78×
11Crimson PeakMovies & TV75.91×
12The Cabin in the WoodsMovies & TV43.90×
13EraserheadMovies & TV40.62×
14David LynchMovies & TV39.20×
15CloverfieldMovies & TV34.90×
16The Conjuring 2Movies & TV34.08×
17Sam RaimiMovies & TV30.99×
1824 (TV series)Movies & TV20.00×
19Obsessed (2009 film)Movies & TV17.79×
20Twin PeaksMovies & TV8.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Strangers (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Strangers (2012 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Convenience OrientationPREMIUM1.36×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Strangers (2012 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.81×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Strangers (2012 film) have in United States?

The Strangers (2012 film) has an estimated audience of 2,360,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Strangers (2012 film) viewers?

39.7% of The Strangers (2012 film) fans are female, 60.3% are male, with an average age of 36.0 years.

03

Which brands do The Strangers (2012 film) fans like most?

The Strangers (2012 film) fans show strongest brand affinity for The Strangers (2008 film) (421.38×), Bates Motel (TV series) (361.12×), and Panic Room (444.66×) over the country average.

04

Where do The Strangers (2012 film) fans live in United States?

The Strangers (2012 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Strangers (2012 film) fans also like?

Beyond The Strangers (2012 film) itself, the audience over-indexes on Bates Motel (TV series) (361.12×), Panic Room (444.66×), Suspiria (350.02×), and Werner Herzog (252.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Strangers (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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