The Strangers (2012 film) Audience in United States

The Strangers (2012 film) has an estimated audience of 2,322,961 people in United States. 39.7% are female, 60.3% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: The Strangers (2008 film), Bates Motel (TV series), Werner Herzog, Panic Room, Suspiria.

The average The Strangers (2012 film) fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Werner Herzog, with strongest over-indexing on The Strangers (2008 film) (332.72× the country average). Demographically, the The Strangers (2012 film) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Strangers (2012 film) fans

Demographic split for The Strangers (2012 film) audience in United States
MetricValue
Female39.7%
Male60.3%
Average age36.0
Estimated audience size2,322,961

Audience persona

The typical The Strangers (2012 film) fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for The Strangers (2012 film) in United States
RegionReachAffinity
California332,5651.3×
Texas258,8021.3×
New York166,6321.28×
Florida150,5350.96×
Illinois89,7941.16×
Washington86,0801.85×
Pennsylvania84,9791.09×
Georgia75,2961.05×
North Carolina75,1861.08×
Ohio74,6121.04×
Arizona64,7871.37×
Michigan62,8301.03×
New Jersey58,5910.99×
Virginia54,0660.96×
Tennessee52,0571.12×
Indiana46,1491.09×
Massachusetts41,8040.91×
Missouri39,0381.04×
South Carolina36,3681.04×
Maryland36,0930.9×
Colorado36,0090.98×
Alabama35,2661.09×
Kentucky34,5291.19×
Wisconsin31,0520.89×
Louisiana30,8681.03×
Oklahoma29,6411.15×
Minnesota27,6330.83×
Oregon27,3011.03×
Nevada25,9981.16×
Connecticut22,3860.96×
Utah20,1640.97×
Arkansas20,0581.05×
Mississippi20,0051.05×
Kansas18,0840.99×
Iowa16,9650.89×
New Mexico13,3201.14×
West Virginia11,2591.04×
Nebraska10,4470.9×
Idaho9,9890.86×
New Hampshire7,5940.83×
Rhode Island6,9560.94×
Maine6,7020.81×
Hawaii6,3520.64×
Delaware6,0100.94×
Washington, District of Columbia5,1850.74×
Montana5,1690.8×
Alaska4,0440.81×
South Dakota3,7610.7×
North Dakota3,6530.77×
Vermont2,9540.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Strangers (2012 film) audience
BrandAffinityCategory
The Strangers (2008 film)332.72×Movies & TV
Bates Motel (TV series)233.71×Movies & TV
Werner Herzog224.65×Movies & TV
Panic Room318.49×Movies & TV
Suspiria227.6×Movies & TV
10 Cloverfield Lane165.58×Movies & TV
Creepypasta80.33×Literature
A Quiet Place53.56×Movies & TV
David Lynch35.8×Movies & TV
The X-Files51.16×Movies & TV
Crimson Peak43.47×Movies & TV
Obsessed (2009 film)15.91×Movies & TV
The Sixth Sense29.91×Movies & TV
Twin Peaks9.9×Movies & TV
Sam Raimi31.61×Movies & TV
24 (TV series)20×Movies & TV
Eraserhead29.9×Movies & TV
Black Mirror (TV series)12.22×Movies & TV
Zombieland18.25×Movies & TV
Halloween Horror Nights12.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Strangers (2012 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.39
Urban LifestyleOPEN1.22
Early Adopter MentalityPOWER1.21
Social Media UsageJOY1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for The Strangers (2012 film)
CountryShare
United States42.6%
United Kingdom8.9%
Italy6.4%

See The Strangers (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Strangers (2012 film) have in United States?

The Strangers (2012 film) has an estimated audience of 2,322,961 people in United States, concentrated in California and Texas.

What is the gender split and age of The Strangers (2012 film) fans?

39.7% of The Strangers (2012 film) fans are female, 60.3% are male, with an average age of 36.0 years.

Which brands do The Strangers (2012 film) fans like most?

The Strangers (2012 film) fans show strongest brand affinity for The Strangers (2008 film) (332.72×), Bates Motel (TV series) (233.71×), and Werner Herzog (224.65×) over the country average.

Where do The Strangers (2012 film) fans live in United States?

The Strangers (2012 film) fans in United States are most concentrated in California (reach 332,565), Texas (reach 258,802), and New York (reach 166,632). These three regions account for the largest share of the active audience.

What other brands do The Strangers (2012 film) fans also like?

Beyond The Strangers (2012 film) itself, the audience over-indexes on Bates Motel (TV series) (233.71×), Werner Herzog (224.65×), Panic Room (318.49×), and Suspiria (227.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Strangers (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.