The Cabin in the Woods Audience in United States
The Cabin in the Woods has an estimated audience of 824,426 people in United States. 45.1% are female, 54.9% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Haven (TV series), War of the Worlds (2005 film), Jeffrey Dean Morgan, The Conjuring, Ramkhamhaeng University.
The average The Cabin in the Woods fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haven (TV series), War of the Worlds (2005 film), Jeffrey Dean Morgan, with strongest over-indexing on Haven (TV series) (46.11× the country average). Demographically, the The Cabin in the Woods audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of The Cabin in the Woods fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.7 |
| Estimated audience size | 824,426 |
Audience persona
The typical The Cabin in the Woods fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Haven (TV series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,043 | 1.04× |
| Texas | 76,987 | 1.09× |
| Florida | 50,562 | 0.91× |
| New York | 46,704 | 1.01× |
| Illinois | 30,581 | 1.11× |
| Pennsylvania | 30,360 | 1.09× |
| Ohio | 28,528 | 1.12× |
| North Carolina | 25,648 | 1.03× |
| Georgia | 24,668 | 0.97× |
| Michigan | 23,885 | 1.11× |
| Washington | 22,397 | 1.35× |
| Virginia | 20,955 | 1.04× |
| New Jersey | 17,713 | 0.84× |
| Tennessee | 17,264 | 1.04× |
| Massachusetts | 16,902 | 1.04× |
| Indiana | 16,700 | 1.11× |
| Missouri | 15,890 | 1.2× |
| Colorado | 15,792 | 1.22× |
| Maryland | 13,431 | 0.95× |
| Wisconsin | 13,241 | 1.07× |
| Minnesota | 12,825 | 1.09× |
| Oregon | 12,523 | 1.33× |
| Kentucky | 12,152 | 1.18× |
| South Carolina | 11,341 | 0.91× |
| Oklahoma | 11,299 | 1.23× |
| Louisiana | 10,783 | 1.01× |
| Utah | 9,070 | 1.23× |
| Connecticut | 8,139 | 0.98× |
| Arkansas | 7,995 | 1.18× |
| Nevada | 7,756 | 0.97× |
| Iowa | 7,111 | 1.05× |
| Kansas | 7,072 | 1.09× |
| Mississippi | 6,135 | 0.9× |
| Idaho | 4,803 | 1.16× |
| West Virginia | 4,616 | 1.2× |
| Arizona | 4,406 | 0.26× |
| New Mexico | 4,232 | 1.02× |
| Nebraska | 4,134 | 1× |
| New Hampshire | 3,583 | 1.1× |
| Maine | 3,195 | 1.08× |
| Alabama | 2,875 | 0.25× |
| Hawaii | 2,666 | 0.75× |
| Montana | 2,451 | 1.07× |
| Rhode Island | 2,372 | 0.9× |
| Washington, District of Columbia | 2,070 | 0.84× |
| Delaware | 1,840 | 0.81× |
| South Dakota | 1,704 | 0.89× |
| Vermont | 1,627 | 1.12× |
| North Dakota | 1,511 | 0.89× |
| Wyoming | 1,092 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haven (TV series) | 46.11× | Movies & TV |
| War of the Worlds (2005 film) | 48.33× | Movies & TV |
| Jeffrey Dean Morgan | 33.07× | Movies & TV |
| The Conjuring | 23.02× | Movies & TV |
| Ramkhamhaeng University | 134.09× | Business & Career |
| Adam Driver | 40.35× | Movies & TV |
| Oblivion (2013 film) | 52.51× | Movies & TV |
| The Strangers (2012 film) | 43.9× | Movies & TV |
| Cary Elwes | 36.37× | Movies & TV |
| Inception | 33.29× | Movies & TV |
| Interstellar (film) | 22.56× | Movies & TV |
| Seven (1995 film) | 27.27× | Movies & TV |
| The Mist (film) | 53.26× | Movies & TV |
| Lights Out (2016 film) | 50.43× | Movies & TV |
| Shutter Island (film) | 30.06× | Movies & TV |
| Annabelle (film) | 30.93× | Movies & TV |
| Oculus (film) | 33.38× | Movies & TV |
| Crimson Peak | 49.95× | Movies & TV |
| Terminator (franchise) | 29.09× | Movies & TV |
| Pet Sematary (film) | 46.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.94 |
| Extroversion | THRILL | 1.81 |
| Need for Security | CONSERVATISM | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Community Orientation | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 5.3% |
| Germany | 4.4% |
See The Cabin in the Woods audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
Frequently asked questions
How many fans does The Cabin in the Woods have in United States?
The Cabin in the Woods has an estimated audience of 824,426 people in United States, concentrated in California and Texas.
What is the gender split and age of The Cabin in the Woods fans?
45.1% of The Cabin in the Woods fans are female, 54.9% are male, with an average age of 41.7 years.
Which brands do The Cabin in the Woods fans like most?
The Cabin in the Woods fans show strongest brand affinity for Haven (TV series) (46.11×), War of the Worlds (2005 film) (48.33×), and Jeffrey Dean Morgan (33.07×) over the country average.
Where do The Cabin in the Woods fans live in United States?
The Cabin in the Woods fans in United States are most concentrated in California (reach 94,043), Texas (reach 76,987), and Florida (reach 50,562). These three regions account for the largest share of the active audience.
What other brands do The Cabin in the Woods fans also like?
Beyond The Cabin in the Woods itself, the audience over-indexes on War of the Worlds (2005 film) (48.33×), Jeffrey Dean Morgan (33.07×), The Conjuring (23.02×), and Ramkhamhaeng University (134.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Cabin in the Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.