Rascasse Audience Intelligence

The Cabin in the Woods Audience in United States

A data profile of the people who buy, follow and care about The Cabin in the Woods in United States — modelled from more than twelve digital signal sources. The Cabin in the Woods has an estimated audience of 795,099 people in United States.

#37among Horror in United States#2288among Movie / TV Show / Series in United States#5126in Movies & TV

The average The Cabin in the Woods fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Haven (TV series), War of the Worlds (2005 film), The Conjuring, with strongest over-indexing on Haven (TV series) (46.11× the country average).

Demographically, the The Cabin in the Woods audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Cabin in the Woods fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Haven (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Cabin in the Woods profile in United States.

Audience size
795K
in United States
Gender
45.1%♀
54.9% male
Age
41.7
average years
Country rank
#27570
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Cabin in the Woods viewers

45.1% are female, 54.9% are male, average age 41.7.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for The Cabin in the Woods audience in United States
MetricValue
Female45.1%
Male54.9%
Average age41.7
Estimated audience size795,099
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the The Cabin in the Woods audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

28.5%

of the worldwide The Cabin in the Woods audience comes from United States.

Worldwide audience distribution share by country for The Cabin in the Woods
CountryShare
United States28.5%
United Kingdom5.0%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Cabin in the Woods audience in United States is strongest.

Fig. 05

Top regions by affinity

The Cabin in the Woods fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.27×
02Washington~20K1.26×
03West Virginia~5K1.23×
04Oklahoma~10K1.20×
05Utah~9K1.19×
06Missouri~20K1.17×
07Idaho~5K1.17×
08Kentucky~10K1.16×
09Arkansas~8K1.16×
10Colorado~10K1.14×
11Vermont~2K1.14×
12New Hampshire~4K1.11×
13Maine~3K1.10×
14Indiana~20K1.09×
15Montana~2K1.09×
16Ohio~30K1.08×
17Kansas~7K1.07×
18Michigan~20K1.06×
19Wisconsin~10K1.06×
20Iowa~7K1.06×
21New Mexico~4K1.06×
22Pennsylvania~30K1.05×
23Minnesota~10K1.05×
24Illinois~30K1.04×
25Texas~70K1.03×
26Tennessee~20K1.03×
27Louisiana~10K1.01×
28Nebraska~4K1.01×
29California~90K0.99×
30North Carolina~20K0.99×
31Virginia~20K0.99×
32Massachusetts~20K0.98×
33North Dakota~2K0.98×
34Connecticut~8K0.97×
35South Dakota~2K0.97×
36Nevada~8K0.96×
37Mississippi~6K0.95×
38Rhode Island~2K0.95×
39New York~40K0.94×
40Georgia~20K0.94×
41Maryland~10K0.93×
42South Carolina~10K0.92×
43Delaware~2K0.88×
44Florida~50K0.87×
45Washington, District of Columbia~2K0.84×
46New Jersey~20K0.82×
47Alaska~1K0.82×
48Hawaii~3K0.78×
49Arizona~10K0.72×
50Alabama~8K0.69×
Fig. 06

Affinity by region

Affinity by region — The Cabin in the Woods, United States
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Cabin in the Woods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Cabin in the Woods audience
#·InterestCategoryAffinity×
01Ramkhamhaeng UniversityBusiness & Career134.09×
02The Mist (film)Movies & TV53.26×
03Oblivion (2013 film)Movies & TV52.51×
04Lights Out (2016 film)Movies & TV50.43×
05Crimson PeakMovies & TV49.95×
06War of the Worlds (2005 film)Movies & TV48.33×
07Haven (TV series)Movies & TV46.11×
08The Strangers (2012 film)Movies & TV43.90×
09Pan's LabyrinthMovies & TV42.06×
10Adam DriverMovies & TV40.35×
11Cary ElwesMovies & TV36.37×
12Oculus (film)Movies & TV33.38×
13InceptionMovies & TV33.29×
14Jeffrey Dean MorganMovies & TV33.07×
15Annabelle (film)Movies & TV30.93×
16Shutter Island (film)Movies & TV30.06×
17Terminator (franchise)Movies & TV29.09×
18Seven (1995 film)Movies & TV27.27×
19The ConjuringMovies & TV23.02×
20Interstellar (film)Movies & TV22.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Cabin in the Woods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Cabin in the Woods audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.27×
PatriotismCONSERVATISM1.26×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Cabin in the Woods audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.89×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Cabin in the Woods have in United States?

The Cabin in the Woods has an estimated audience of 795,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Cabin in the Woods viewers?

45.1% of The Cabin in the Woods fans are female, 54.9% are male, with an average age of 41.7 years.

03

Which brands do The Cabin in the Woods fans like most?

The Cabin in the Woods fans show strongest brand affinity for Haven (TV series) (46.11×), War of the Worlds (2005 film) (48.33×), and The Conjuring (23.02×) over the country average.

04

Where do The Cabin in the Woods fans live in United States?

The Cabin in the Woods fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Cabin in the Woods fans also like?

Beyond The Cabin in the Woods itself, the audience over-indexes on War of the Worlds (2005 film) (48.33×), The Conjuring (23.02×), Ramkhamhaeng University (134.09×), and Adam Driver (40.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Cabin in the Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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