Insidious (film) Audience in United States

Insidious (film) logo

Insidious (film) has an estimated audience of 3,376,304 people in United States. 49.1% are female, 50.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Grinch, Dog breed, Combat sport, Wok.

The average Insidious (film) fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Grinch, Dog breed, with strongest over-indexing on Grace Slick (56.23× the country average). Demographically, the Insidious (film) audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Insidious (film) fans

Demographic split for Insidious (film) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age35.8
Estimated audience size3,376,304

Audience persona

The typical Insidious (film) fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Insidious (film) in United States
RegionReachAffinity
California470,7051.27×
Texas347,5001.2×
Florida293,5431.28×
New York172,9770.92×
Illinois120,1411.07×
Pennsylvania111,7220.98×
Georgia109,8111.06×
Ohio108,7561.05×
North Carolina100,9460.99×
Michigan86,6120.98×
Arizona83,7311.21×
Virginia79,0450.96×
New Jersey78,4570.91×
Tennessee72,6171.07×
Washington71,0261.05×
Indiana68,0811.1×
Massachusetts60,2970.91×
Colorado58,6101.1×
Missouri58,0731.07×
Maryland53,3710.92×
Wisconsin48,6340.96×
South Carolina48,1020.95×
Kentucky47,5641.12×
Alabama46,6270.99×
Louisiana44,7921.03×
Oklahoma43,3981.16×
Minnesota41,7670.86×
Utah41,2971.37×
Oregon40,5271.05×
Nevada34,6781.06×
Connecticut30,2010.89×
Arkansas29,8781.07×
Iowa26,6060.96×
Mississippi26,5370.95×
Kansas26,2950.99×
New Mexico19,0881.13×
Idaho17,9371.06×
Nebraska16,6360.98×
West Virginia15,5580.99×
Hawaii12,1530.84×
New Hampshire11,8730.89×
Maine10,1820.84×
Rhode Island9,0510.84×
Montana8,6930.93×
Washington, District of Columbia7,9920.79×
Alaska7,5411.04×
Delaware7,4620.8×
South Dakota6,7500.86×
North Dakota5,9450.86×
Vermont4,5660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insidious (film) audience
BrandAffinityCategory
Grace Slick56.23×Music & Radio
Grinch10.14×Movies & TV
Dog breed2.13×Pets & Animals
Combat sport2.45×Sports
Wok9.15×Food & Beverages
Goop7.46×Internet & Social Media
Hemnet18.37×Home & Garden
Google Photos3.14×Technology & Electronics
Product design2.46×Business & Career
Urban Outfitters2.3×Shopping
3D printing2.56×Technology & Electronics
Autlán27.36×Travel & Leisure
Vocal harmony4.19×Music & Radio
Arnold Palmer5.43×Sports
Personalised Gifts3.67×Home & Garden
Elsword13.26×Games
Racing2.02×Cars & Mobility
Home staging4.02×Home & Garden
Primos Hunting15.87×Sports
The Nice Guys5.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insidious (film) audience
TraitClusterScore
ExtroversionTHRILL1.71
PatriotismCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.42
TraditionCONSERVATISM1.24
Social Media UsageJOY1.21
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Insidious (film)
CountryShare
United States31.1%
India6.1%
United Kingdom6.0%

See Insidious (film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Insidious (film) have in United States?

Insidious (film) has an estimated audience of 3,376,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Insidious (film) fans?

49.1% of Insidious (film) fans are female, 50.9% are male, with an average age of 35.8 years.

Which brands do Insidious (film) fans like most?

Insidious (film) fans show strongest brand affinity for Grace Slick (56.23×), Grinch (10.14×), and Dog breed (2.13×) over the country average.

Where do Insidious (film) fans live in United States?

Insidious (film) fans in United States are most concentrated in California (reach 470,705), Texas (reach 347,500), and Florida (reach 293,543). These three regions account for the largest share of the active audience.

What other brands do Insidious (film) fans also like?

Beyond Insidious (film) itself, the audience over-indexes on Grinch (10.14×), Dog breed (2.13×), Combat sport (2.45×), and Wok (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insidious (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.