Rascasse Audience Intelligence

Insidious (film) Audience in United States

A data profile of the people who buy, follow and care about Insidious (film) in United States — modelled from more than twelve digital signal sources. Insidious (film) has an estimated audience of 3,680,453 people in United States.

#4among Horror in United States#328among Movie / TV Show / Series in United States#1008in Movies & TV

The average Insidious (film) fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pan's Labyrinth, The Strangers (2008 film), A Quiet Place, with strongest over-indexing on Pan's Labyrinth (27.85× the country average).

Demographically, the Insidious (film) audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insidious (film) fan in United States is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insidious (film) profile in United States.

Audience size
3.7M
in United States
Gender
49.1%♀
50.9% male
Age
35.8
average years
Country rank
#8631
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insidious (film) viewers

49.1% are female, 50.9% are male, average age 35.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Insidious (film) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age35.8
Estimated audience size3,680,453
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Insidious (film) audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Insidious (film) audience comes from United States.

Worldwide audience distribution share by country for Insidious (film)
CountryShare
United States32.3%
India6.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insidious (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Insidious (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.38×
02Texas~300K1.20×
03California~400K1.19×
04Arizona~80K1.18×
05Oklahoma~40K1.17×
06New Mexico~20K1.17×
07Kentucky~50K1.13×
08Alaska~8K1.12×
09Indiana~70K1.11×
10Idaho~20K1.11×
11Florida~300K1.10×
12Nevada~40K1.09×
13Arkansas~30K1.08×
14Illinois~100K1.07×
15Tennessee~70K1.05×
16Missouri~60K1.05×
17Colorado~60K1.04×
18Louisiana~50K1.04×
19West Virginia~20K1.04×
20Ohio~100K1.02×
21Oregon~40K1.02×
22Georgia~100K1.01×
23Washington~70K1.01×
24Mississippi~30K1.01×
25Kansas~30K1.01×
26North Carolina~100K1.00×
27Pennsylvania~100K0.99×
28Alabama~50K0.99×
29Nebraska~20K0.98×
30Montana~9K0.96×
31South Dakota~8K0.96×
32Michigan~80K0.95×
33Virginia~80K0.94×
34Wisconsin~50K0.94×
35Maryland~50K0.93×
36South Carolina~50K0.93×
37Iowa~30K0.93×
38North Dakota~6K0.93×
39New York~200K0.89×
40Massachusetts~60K0.89×
41New Jersey~80K0.88×
42Minnesota~40K0.88×
43Hawaii~10K0.88×
44New Hampshire~10K0.88×
45Connecticut~30K0.87×
46Delaware~8K0.87×
47Rhode Island~9K0.85×
48Maine~10K0.84×
49Vermont~5K0.81×
50Washington, District of Columbia~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Insidious (film), United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insidious (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insidious (film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV27.85×
02Crimson PeakMovies & TV27.68×
03The Conjuring 2Movies & TV27.21×
04The Strangers (2008 film)Movies & TV25.51×
05The PurgeMovies & TV25.36×
06A Quiet PlaceMovies & TV25.13×
07Dracula UntoldMovies & TV23.86×
08Bates Motel (TV series)Movies & TV22.63×
09SuspiriaMovies & TV22.62×
10The Cabin in the WoodsMovies & TV21.86×
11The Blair Witch ProjectMovies & TV20.72×
12CreepypastaLiterature18.37×
13Werner HerzogMovies & TV18.02×
14Jeffrey Dean MorganMovies & TV17.07×
15Black Mirror (TV series)Movies & TV8.83×
16Christina RicciMovies & TV7.40×
17BeetlejuiceMovies & TV5.78×
18Pizza HutFood & Beverages2.85×
19Fox News ChannelMovies & TV2.61×
20SupermanMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insidious (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insidious (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
ExtroversionTHRILL1.54×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insidious (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Quality AwarenessPREMIUM0.56×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insidious (film) have in United States?

Insidious (film) has an estimated audience of 3,680,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insidious (film) viewers?

49.1% of Insidious (film) fans are female, 50.9% are male, with an average age of 35.8 years.

03

Which brands do Insidious (film) fans like most?

Insidious (film) fans show strongest brand affinity for Pan's Labyrinth (27.85×), The Strangers (2008 film) (25.51×), and A Quiet Place (25.13×) over the country average.

04

Where do Insidious (film) fans live in United States?

Insidious (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Insidious (film) fans also like?

Beyond Insidious (film) itself, the audience over-indexes on The Strangers (2008 film) (25.51×), A Quiet Place (25.13×), Jeffrey Dean Morgan (17.07×), and Beetlejuice (5.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Insidious (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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