Friday the 13th (franchise) Audience in United States

Friday the 13th (franchise) logo

Friday the 13th (franchise) has an estimated audience of 3,945,959 people in United States. 47.8% are female, 52.2% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Twin Peaks, The Strangers (2008 film), Creepypasta, A Quiet Place.

The average Friday the 13th (franchise) fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Twin Peaks, The Strangers (2008 film), with strongest over-indexing on Beetlejuice (23.55× the country average). Demographically, the Friday the 13th (franchise) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Friday the 13th (franchise) fans

Demographic split for Friday the 13th (franchise) audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.0
Estimated audience size3,945,959

Audience persona

The typical Friday the 13th (franchise) fan in United States is balanced, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Friday the 13th (franchise) in United States
RegionReachAffinity
California481,5051.11×
Texas387,4411.14×
Florida240,7000.9×
New York202,4710.92×
Pennsylvania149,0011.12×
Illinois143,9001.09×
Ohio138,0481.14×
North Carolina129,5691.09×
Georgia126,3531.04×
Michigan110,3871.07×
Arizona103,4991.28×
New Jersey100,6841×
Virginia93,5370.97×
Tennessee90,1811.14×
Indiana81,8671.14×
Washington77,3390.98×
Massachusetts74,8800.96×
Missouri72,1551.13×
Kentucky64,7071.31×
Maryland62,1910.92×
Colorado59,9870.96×
South Carolina59,7491.01×
Alabama59,2121.07×
Wisconsin57,7100.97×
Oklahoma50,7611.16×
Louisiana50,6881×
Minnesota48,5100.86×
Oregon46,4331.03×
Utah39,7811.13×
Nevada39,5431.04×
Connecticut37,9260.96×
Arkansas33,9081.04×
Iowa32,0900.99×
Mississippi31,5390.97×
Kansas29,2420.94×
West Virginia22,1651.21×
New Mexico22,0301.11×
Nebraska19,8371×
Idaho18,1120.92×
New Hampshire14,8350.95×
Maine13,6930.97×
Rhode Island12,8041.02×
Hawaii11,0080.65×
Montana9,7300.89×
Delaware9,5600.88×
Washington, District of Columbia7,9860.67×
South Dakota7,8490.86×
Alaska7,2440.86×
North Dakota7,1640.88×
Vermont5,2280.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friday the 13th (franchise) audience
BrandAffinityCategory
Beetlejuice23.55×Movies & TV
Twin Peaks24.72×Movies & TV
The Strangers (2008 film)35.12×Movies & TV
Creepypasta34.73×Literature
A Quiet Place36.65×Movies & TV
Ozzy Osbourne12.04×Music & Radio
Planet of the Apes30.57×Movies & TV
Christina Ricci14.62×Movies & TV
Inception19.82×Movies & TV
28 Days Later12.67×Movies & TV
The Sixth Sense28.41×Movies & TV
Bruce Willis7.76×Movies & TV
Ghostbusters (franchise)18.46×Movies & TV
The Conjuring 228.84×Movies & TV
Freddy vs. Jason33.63×Movies & TV
Google Maps4.05×Internet & Social Media
Werner Herzog31.22×Movies & TV
Warwick Davis28.16×Movies & TV
Bates Motel (TV series)27.89×Movies & TV
Zac Efron9.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friday the 13th (franchise) audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Risk AppetiteTHRILL1.83
ExtroversionTHRILL1.55
LGBTQ+ IdentityOPEN1.53
TraditionCONSERVATISM1.31
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Friday the 13th (franchise)
CountryShare
United States54.2%
United Kingdom6.4%
Japan4.3%

See Friday the 13th (franchise) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Friday the 13th (franchise) have in United States?

Friday the 13th (franchise) has an estimated audience of 3,945,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Friday the 13th (franchise) fans?

47.8% of Friday the 13th (franchise) fans are female, 52.2% are male, with an average age of 36.0 years.

Which brands do Friday the 13th (franchise) fans like most?

Friday the 13th (franchise) fans show strongest brand affinity for Beetlejuice (23.55×), Twin Peaks (24.72×), and The Strangers (2008 film) (35.12×) over the country average.

Where do Friday the 13th (franchise) fans live in United States?

Friday the 13th (franchise) fans in United States are most concentrated in California (reach 481,505), Texas (reach 387,441), and Florida (reach 240,700). These three regions account for the largest share of the active audience.

What other brands do Friday the 13th (franchise) fans also like?

Beyond Friday the 13th (franchise) itself, the audience over-indexes on Twin Peaks (24.72×), The Strangers (2008 film) (35.12×), Creepypasta (34.73×), and A Quiet Place (36.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday the 13th (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.