Bates Motel (TV series) Audience in United States
Bates Motel (TV series) has an estimated audience of 1,270,336 people in United States. 59.6% are female, 40.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2012 film), The Call (2013 film), The Strangers (2008 film), The Strain (TV series), The Descent.
The average Bates Motel (TV series) fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2012 film), The Call (2013 film), The Strangers (2008 film), with strongest over-indexing on The Strangers (2012 film) (361.12× the country average). Demographically, the Bates Motel (TV series) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Bates Motel (TV series) fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 37.9 |
| Estimated audience size | 1,270,336 |
Audience persona
The typical Bates Motel (TV series) fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for The Strangers (2012 film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 145,361 | 1.04× |
| Texas | 113,981 | 1.04× |
| Florida | 79,267 | 0.92× |
| Pennsylvania | 75,248 | 1.76× |
| New York | 60,229 | 0.85× |
| Ohio | 42,572 | 1.09× |
| Illinois | 40,104 | 0.95× |
| North Carolina | 39,860 | 1.04× |
| Georgia | 39,127 | 1× |
| Michigan | 37,475 | 1.13× |
| New Jersey | 30,967 | 0.96× |
| Tennessee | 28,727 | 1.13× |
| Arizona | 27,216 | 1.05× |
| Virginia | 26,769 | 0.87× |
| Indiana | 25,794 | 1.11× |
| Washington | 23,928 | 0.94× |
| Missouri | 22,690 | 1.11× |
| Kentucky | 19,387 | 1.22× |
| Massachusetts | 19,298 | 0.77× |
| South Carolina | 19,267 | 1.01× |
| Maryland | 18,874 | 0.86× |
| Colorado | 18,785 | 0.94× |
| Alabama | 18,445 | 1.04× |
| Wisconsin | 17,960 | 0.94× |
| Minnesota | 17,681 | 0.97× |
| Louisiana | 17,145 | 1.05× |
| Oregon | 15,859 | 1.09× |
| Oklahoma | 15,659 | 1.11× |
| Nevada | 12,224 | 0.99× |
| Arkansas | 11,931 | 1.14× |
| Utah | 11,619 | 1.02× |
| Mississippi | 10,950 | 1.05× |
| Connecticut | 10,827 | 0.85× |
| Iowa | 9,806 | 0.94× |
| Kansas | 9,753 | 0.97× |
| West Virginia | 7,184 | 1.21× |
| Idaho | 7,106 | 1.12× |
| New Mexico | 6,228 | 0.98× |
| Nebraska | 5,944 | 0.93× |
| Delaware | 4,890 | 1.4× |
| New Hampshire | 4,884 | 0.98× |
| Maine | 4,446 | 0.98× |
| Hawaii | 3,528 | 0.65× |
| Rhode Island | 3,501 | 0.87× |
| Montana | 3,459 | 0.98× |
| South Dakota | 2,576 | 0.88× |
| North Dakota | 2,468 | 0.95× |
| Washington, District of Columbia | 2,317 | 0.61× |
| Alaska | 2,283 | 0.84× |
| Vermont | 1,778 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Strangers (2012 film) | 361.12× | Movies & TV |
| The Call (2013 film) | 335.31× | Movies & TV |
| The Strangers (2008 film) | 240.61× | Movies & TV |
| The Strain (TV series) | 367.06× | Movies & TV |
| The Descent | 234.99× | Movies & TV |
| The Hills Have Eyes (2006 film) | 245.6× | Movies & TV |
| Seven (1995 film) | 106× | Movies & TV |
| Werner Herzog | 218.74× | Movies & TV |
| Fringe (TV series) | 151.54× | Movies & TV |
| Famke Janssen | 147.49× | Fashion & Accessoires |
| Unfriended | 305.93× | Movies & TV |
| Odeya Rush | 200.23× | Movies & TV |
| The Last House on the Left (2009 film) | 302.49× | Movies & TV |
| Helter Skelter (1976 film) | 311.52× | Movies & TV |
| Changeling (film) | 274.58× | Movies & TV |
| Panic Room | 304.06× | Movies & TV |
| Hellraiser (franchise) | 166.11× | Movies & TV |
| The Orphanage (film) | 281.08× | Movies & TV |
| David Lynch | 101.49× | Movies & TV |
| Shutter Island (film) | 93.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.52 |
| Extroversion | THRILL | 1.39 |
| Price Sensitivity | PREMIUM | 1.24 |
| Indulgence | JOY | 1.14 |
| Pet Ownership | JOY | 1.14 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Brazil | 7.1% |
| United Kingdom | 6.4% |
See Bates Motel (TV series) audiences in other countries
- Bates Motel (TV series) — Germany
- Bates Motel (TV series) — United Kingdom
- Bates Motel (TV series) — France
- Bates Motel (TV series) — Italy
- Bates Motel (TV series) — Spain
- Bates Motel (TV series) — Brazil
- Bates Motel (TV series) — Japan
- Bates Motel (TV series) — South Korea
- Bates Motel (TV series) — India
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Frequently asked questions
How many fans does Bates Motel (TV series) have in United States?
Bates Motel (TV series) has an estimated audience of 1,270,336 people in United States, concentrated in California and Texas.
What is the gender split and age of Bates Motel (TV series) fans?
59.6% of Bates Motel (TV series) fans are female, 40.4% are male, with an average age of 37.9 years.
Which brands do Bates Motel (TV series) fans like most?
Bates Motel (TV series) fans show strongest brand affinity for The Strangers (2012 film) (361.12×), The Call (2013 film) (335.31×), and The Strangers (2008 film) (240.61×) over the country average.
Where do Bates Motel (TV series) fans live in United States?
Bates Motel (TV series) fans in United States are most concentrated in California (reach 145,361), Texas (reach 113,981), and Florida (reach 79,267). These three regions account for the largest share of the active audience.
What other brands do Bates Motel (TV series) fans also like?
Beyond Bates Motel (TV series) itself, the audience over-indexes on The Call (2013 film) (335.31×), The Strangers (2008 film) (240.61×), The Strain (TV series) (367.06×), and The Descent (234.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bates Motel (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.