Werner Herzog Audience in United States

Werner Herzog logo

Werner Herzog has an estimated audience of 1,065,047 people in United States. 44.0% are female, 56.0% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: The Strangers (2012 film), Acrimony, The Mist (film), Disturbia (film), The Strangers (2008 film).

The average Werner Herzog fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Strangers (2012 film), Acrimony, The Mist (film), with strongest over-indexing on The Strangers (2012 film) (252.53× the country average). Demographically, the Werner Herzog audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Werner Herzog fans

Demographic split for Werner Herzog audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.8
Estimated audience size1,065,047

Audience persona

The typical Werner Herzog fan in United States is more male, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for The Strangers (2012 film).

Top regions in United States

Top regions ranked by reach for Werner Herzog in United States
RegionReachAffinity
California142,7951.22×
New York77,8641.31×
Texas70,6790.77×
Florida51,5900.72×
Illinois39,1931.1×
Pennsylvania38,2791.07×
Washington31,3061.47×
Massachusetts30,1291.44×
Ohio29,2370.89×
North Carolina27,7660.87×
Michigan26,6880.96×
Virginia25,4030.98×
Georgia25,2290.77×
New Jersey24,6420.91×
Colorado22,6711.35×
Oregon20,3631.67×
Minnesota18,6761.22×
Tennessee18,4040.86×
Arizona17,5930.81×
Wisconsin17,3071.08×
Maryland17,0040.93×
Missouri16,9320.99×
Indiana16,8000.86×
Connecticut12,1241.14×
Kentucky11,9970.9×
South Carolina11,3120.71×
Utah11,1091.16×
Oklahoma10,1130.86×
Louisiana9,4460.69×
Alabama9,2880.62×
Nevada7,6880.75×
Kansas7,5890.9×
Iowa7,3770.84×
Arkansas6,5580.75×
New Mexico5,6141.05×
Maine5,4541.43×
Idaho5,4451.02×
New Hampshire5,0421.2×
Washington, District of Columbia4,7091.47×
Nebraska4,6480.87×
Mississippi4,5280.52×
Rhode Island3,9851.18×
Montana3,9281.33×
Hawaii3,7430.82×
West Virginia3,6270.73×
Vermont3,0991.66×
Alaska2,8311.24×
Delaware2,0660.7×
South Dakota1,7900.73×
North Dakota1,5570.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Werner Herzog audience
BrandAffinityCategory
The Strangers (2012 film)252.53×Movies & TV
Acrimony361.13×Movies & TV
The Mist (film)198.71×Movies & TV
Disturbia (film)207.9×Movies & TV
The Strangers (2008 film)123.54×Movies & TV
Yorgos Lanthimos172.68×Movies & TV
The Hills Have Eyes (2006 film)186.52×Movies & TV
The Call (2013 film)129.9×Movies & TV
Seven (1995 film)70.1×Movies & TV
Changeling (film)218.86×Movies & TV
Psycho (1960 film)76.93×Movies & TV
Morgan Spurlock201.81×Movies & TV
Fringe (TV series)94.98×Movies & TV
Grizzly Man255.87×Movies & TV
The Shining (film)62.58×Movies & TV
The Omen182.56×Movies & TV
The Last House on the Left (2009 film)171.3×Movies & TV
Wim Wenders261.54×Movies & TV
Suspiria139.98×Movies & TV
Luca Guadagnino137.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Werner Herzog audience
TraitClusterScore
Design AffinityPREMIUM1.59
Need for SecurityCONSERVATISM1.52
IndulgenceJOY1.39
LGBTQ+ IdentityOPEN1.31
MindfulnessBALANCE1.3
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Werner Herzog
CountryShare
United States28.9%
Germany19.7%
United Kingdom6.7%

See Werner Herzog audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Werner Herzog have in United States?

Werner Herzog has an estimated audience of 1,065,047 people in United States, concentrated in California and New York.

What is the gender split and age of Werner Herzog fans?

44.0% of Werner Herzog fans are female, 56.0% are male, with an average age of 41.8 years.

Which brands do Werner Herzog fans like most?

Werner Herzog fans show strongest brand affinity for The Strangers (2012 film) (252.53×), Acrimony (361.13×), and The Mist (film) (198.71×) over the country average.

Where do Werner Herzog fans live in United States?

Werner Herzog fans in United States are most concentrated in California (reach 142,795), New York (reach 77,864), and Texas (reach 70,679). These three regions account for the largest share of the active audience.

What other brands do Werner Herzog fans also like?

Beyond Werner Herzog itself, the audience over-indexes on Acrimony (361.13×), The Mist (film) (198.71×), Disturbia (film) (207.9×), and The Strangers (2008 film) (123.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Werner Herzog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.