Rascasse Audience Intelligence

The Shining (film) Audience in United States

A data profile of the people who buy, follow and care about The Shining (film) in United States — modelled from more than twelve digital signal sources. The Shining (film) has an estimated audience of 3,708,735 people in United States.

#326among Movie / TV Show / Series in United States#999in Movies & TV

The average The Shining (film) fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indiana Jones (franchise), The Strangers (2008 film), Pulp Fiction, with strongest over-indexing on Indiana Jones (franchise) (84.37× the country average).

Demographically, the The Shining (film) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Shining (film) fan in United States is more male, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Indiana Jones (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Shining (film) profile in United States.

Audience size
3.7M
in United States
Gender
43.9%♀
56.1% male
Age
34.8
average years
Country rank
#8582
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Shining (film) viewers

43.9% are female, 56.1% are male, average age 34.8.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for The Shining (film) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age34.8
Estimated audience size3,708,735
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the The Shining (film) audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

42.5%

of the worldwide The Shining (film) audience comes from United States.

Worldwide audience distribution share by country for The Shining (film)
CountryShare
United States42.5%
United Kingdom7.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Shining (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Shining (film) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~90K1.59×
02Oregon~50K1.27×
03Utah~40K1.22×
04Kentucky~50K1.14×
05Alaska~9K1.12×
06Arizona~80K1.10×
07California~400K1.08×
08New Hampshire~20K1.08×
09Washington~80K1.07×
10Oklahoma~40K1.07×
11Maine~10K1.06×
12Montana~10K1.06×
13New Mexico~20K1.05×
14Texas~300K1.04×
15Missouri~60K1.04×
16Connecticut~40K1.04×
17Rhode Island~10K1.04×
18Pennsylvania~100K1.03×
19Massachusetts~80K1.03×
20Idaho~20K1.03×
21West Virginia~20K1.03×
22Vermont~7K1.02×
23Illinois~100K1.01×
24Ohio~100K1.01×
25Indiana~70K1.01×
26New York~200K1.00×
27Tennessee~80K1.00×
28Nevada~40K0.99×
29Arkansas~30K0.99×
30Michigan~100K0.98×
31Kansas~30K0.98×
32Wisconsin~50K0.97×
33Minnesota~50K0.97×
34Nebraska~20K0.96×
35Iowa~30K0.95×
36North Carolina~100K0.94×
37Alabama~50K0.93×
38Louisiana~50K0.93×
39Virginia~80K0.92×
40North Dakota~7K0.92×
41New Jersey~90K0.90×
42Georgia~100K0.89×
43South Dakota~8K0.89×
44Florida~200K0.88×
45Maryland~60K0.87×
46South Carolina~50K0.85×
47Delaware~9K0.84×
48Washington, District of Columbia~9K0.79×
49Mississippi~20K0.78×
50Hawaii~10K0.70×
Fig. 06

Affinity by region

Affinity by region — The Shining (film), United States
0.70×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Shining (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Shining (film) audience
#·InterestCategoryAffinity×
01Indiana Jones (franchise)Movies & TV84.37×
02Bates Motel (TV series)Movies & TV70.63×
03Panic RoomMovies & TV69.20×
04SuspiriaMovies & TV67.48×
05The Strangers (2008 film)Movies & TV65.29×
06Werner HerzogMovies & TV62.58×
07CreepypastaLiterature42.13×
08Pulp FictionMovies & TV40.74×
09A Quiet PlaceMovies & TV39.13×
1010 Cloverfield LaneMovies & TV38.21×
11The Sixth SenseMovies & TV29.05×
12Obsessed (2009 film)Movies & TV20.55×
13The SopranosMovies & TV20.00×
14Peaky Blinders (TV series)Movies & TV20.00×
15Scarface (1983 film)Movies & TV20.00×
16Taron EgertonMovies & TV17.43×
17True DetectiveMovies & TV16.78×
18BeetlejuiceMovies & TV15.33×
19Twin PeaksMovies & TV8.78×
20SupermanMovies & TV2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Shining (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Shining (film) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.86×
TraditionCONSERVATISM1.58×
Early Adopter MentalityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Shining (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
Family OrientationCONSERVATISM0.73×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Shining (film) have in United States?

The Shining (film) has an estimated audience of 3,708,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Shining (film) viewers?

43.9% of The Shining (film) fans are female, 56.1% are male, with an average age of 34.8 years.

03

Which brands do The Shining (film) fans like most?

The Shining (film) fans show strongest brand affinity for Indiana Jones (franchise) (84.37×), The Strangers (2008 film) (65.29×), and Pulp Fiction (40.74×) over the country average.

04

Where do The Shining (film) fans live in United States?

The Shining (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Shining (film) fans also like?

Beyond The Shining (film) itself, the audience over-indexes on The Strangers (2008 film) (65.29×), Pulp Fiction (40.74×), Beetlejuice (15.33×), and Obsessed (2009 film) (20.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Shining (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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