The Shining (film) Audience in United States

The Shining (film) has an estimated audience of 3,758,840 people in United States. 43.9% are female, 56.1% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Werner Herzog, The Strangers (2008 film), Indiana Jones (franchise), Pulp Fiction, Bates Motel (TV series).

The average The Shining (film) fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Werner Herzog, The Strangers (2008 film), Indiana Jones (franchise), with strongest over-indexing on Werner Herzog (346.94× the country average). Demographically, the The Shining (film) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Shining (film) fans

Demographic split for The Shining (film) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age34.8
Estimated audience size3,758,840

Audience persona

The typical The Shining (film) fan in United States is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Werner Herzog.

Top regions in United States

Top regions ranked by reach for The Shining (film) in United States
RegionReachAffinity
California464,1451.12×
Texas338,5721.05×
Florida229,3520.9×
New York217,3041.03×
Illinois133,6621.07×
Pennsylvania130,4981.03×
Ohio121,1511.05×
North Carolina106,7540.94×
Georgia104,1850.9×
Colorado100,4281.7×
Michigan98,4531×
New Jersey86,7390.91×
Virginia85,9360.94×
Arizona85,3651.11×
Washington85,0261.13×
Massachusetts77,8551.05×
Tennessee76,5701.02×
Indiana70,7551.03×
Missouri64,3151.06×
Oregon57,1171.33×
Wisconsin56,5611×
Kentucky54,9101.17×
Maryland54,3490.84×
Minnesota53,5660.99×
South Carolina48,4820.86×
Alabama47,1620.9×
Oklahoma44,0211.05×
Louisiana43,8140.9×
Utah41,8261.24×
Connecticut38,1501.01×
Nevada35,2440.97×
Arkansas29,9010.97×
Iowa29,3040.95×
Kansas28,6430.97×
Mississippi22,2430.72×
Idaho19,1931.02×
New Mexico19,0901.01×
Nebraska18,3880.98×
West Virginia17,4281×
New Hampshire15,9351.08×
Maine14,0871.05×
Rhode Island11,5020.96×
Montana10,8871.04×
Hawaii10,8380.67×
Washington, District of Columbia8,9540.79×
Alaska8,6791.08×
Delaware7,7060.74×
South Dakota7,5160.87×
North Dakota6,6090.86×
Vermont6,5440.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shining (film) audience
BrandAffinityCategory
Werner Herzog346.94×Movies & TV
The Strangers (2008 film)80.52×Movies & TV
Indiana Jones (franchise)69.12×Movies & TV
Pulp Fiction40.94×Movies & TV
Bates Motel (TV series)71.39×Movies & TV
The Sopranos20.34×Movies & TV
Creepypasta48.29×Literature
Peaky Blinders (TV series)25.56×Movies & TV
Obsessed (2009 film)29.11×Movies & TV
Beetlejuice10.16×Movies & TV
True Detective14.36×Movies & TV
A Quiet Place41.72×Movies & TV
Boardwalk Empire43.38×Movies & TV
Suspiria68.53×Movies & TV
Scarface (1983 film)25.88×Movies & TV
Panic Room77.42×Movies & TV
10 Cloverfield Lane49.93×Movies & TV
The Sixth Sense30.5×Movies & TV
Superman3.08×Movies & TV
28 Days Later12.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shining (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.41
Design AffinityPREMIUM2.4
LGBTQ+ IdentityOPEN2.09
Early Adopter MentalityPOWER1.85
ExtroversionTHRILL1.73
TraditionCONSERVATISM1.71

Worldwide distribution

Worldwide audience distribution share by country for The Shining (film)
CountryShare
United States43.5%
United Kingdom7.7%
Germany5.8%

See The Shining (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Shining (film) have in United States?

The Shining (film) has an estimated audience of 3,758,840 people in United States, concentrated in California and Texas.

What is the gender split and age of The Shining (film) fans?

43.9% of The Shining (film) fans are female, 56.1% are male, with an average age of 34.8 years.

Which brands do The Shining (film) fans like most?

The Shining (film) fans show strongest brand affinity for Werner Herzog (346.94×), The Strangers (2008 film) (80.52×), and Indiana Jones (franchise) (69.12×) over the country average.

Where do The Shining (film) fans live in United States?

The Shining (film) fans in United States are most concentrated in California (reach 464,145), Texas (reach 338,572), and Florida (reach 229,352). These three regions account for the largest share of the active audience.

What other brands do The Shining (film) fans also like?

Beyond The Shining (film) itself, the audience over-indexes on The Strangers (2008 film) (80.52×), Indiana Jones (franchise) (69.12×), Pulp Fiction (40.94×), and Bates Motel (TV series) (71.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shining (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.