The Shining (film) Audience in Germany

The Shining (film) logo

The Shining (film) has an estimated audience of 497,131 people in Germany. 46.7% are female, 53.3% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, This Is England, Hypnagogia, Isola 2000, Dog breed.

The average The Shining (film) fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, This Is England, Hypnagogia, with strongest over-indexing on Moroccan riad (14.22× the country average). Demographically, the The Shining (film) audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Shining (film) fans

Demographic split for The Shining (film) audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age40.6
Estimated audience size497,131

Audience persona

The typical The Shining (film) fan in Germany is balanced, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Moroccan riad.

Top regions in Germany

Top regions ranked by reach for The Shining (film) in Germany
RegionReachAffinity
Nordrhein-Westfalen122,9261.13×
Bayern86,6641.08×
Baden-Württemberg66,2940.98×
Niedersachsen48,070
Hessen47,2941.25×
Berlin32,0421.44×
Rheinland-Pfalz25,016
Sachsen23,0880.95×
Schleswig-Holstein16,5540.93×
Brandenburg12,6770.82×
Hamburg12,5301.12×
Thüringen11,3030.89×
Sachsen-Anhalt10,0310.78×
Mecklenburg-Vorpommern6,5520.69×
Saarland5,7860.95×
Bremen4,254

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shining (film) audience
BrandAffinityCategory
Moroccan riad14.22×Politics & Society
This Is England30.59×Movies & TV
Hypnagogia37.31×Health
Isola 200034.48×Travel & Leisure
Dog breed1.54×Pets & Animals
Hang Seng Index10.35×Business & Career
Israel3.09×Travel & Leisure
KLIX (AM)3.9×Music & Radio
Calella49.84×Travel & Leisure
aslan10.54×Literature
Unique Gifts1.91×Shopping
Personalised Gifts2.52×Home & Garden
Haberler1.74×News
Stradivarius1.97×Shopping
Shahab Hosseini20.01×Movies & TV
Grimma9.52×Travel & Leisure
Birthday Gifts1.83×Kids & Family
Gran Torino5.23×Movies & TV
Footloose (1984 film)5.68×Movies & TV
Zagreb3.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shining (film) audience
TraitClusterScore
TraditionCONSERVATISM1.37
PatriotismCONSERVATISM1.33
LGBTQ+ IdentityOPEN1.24
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for The Shining (film)
CountryShare
United States43.5%
United Kingdom7.7%
Germany5.8%

See The Shining (film) audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does The Shining (film) have in Germany?

The Shining (film) has an estimated audience of 497,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Shining (film) fans?

46.7% of The Shining (film) fans are female, 53.3% are male, with an average age of 40.6 years.

Which brands do The Shining (film) fans like most?

The Shining (film) fans show strongest brand affinity for Moroccan riad (14.22×), This Is England (30.59×), and Hypnagogia (37.31×) over the country average.

Where do The Shining (film) fans live in Germany?

The Shining (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,926), Bayern (reach 86,664), and Baden-Württemberg (reach 66,294). These three regions account for the largest share of the active audience.

What other brands do The Shining (film) fans also like?

Beyond The Shining (film) itself, the audience over-indexes on This Is England (30.59×), Hypnagogia (37.31×), Isola 2000 (34.48×), and Dog breed (1.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Shining (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.