Rascasse Audience Intelligence

Psychological horror Audience in Germany

A data profile of the people who buy, follow and care about Psychological horror in Germany — modelled from more than twelve digital signal sources. Psychological horror has an estimated audience of 583,618 people in Germany.

#4300among Topic in Germany#307in Health

The average Psychological horror fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Saw (2004 film), Pet Sematary (film), Friday the 13th, with strongest over-indexing on Saw (2004 film) (48.62× the country average).

Demographically, the Psychological horror audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Psychological horror fan in Germany is balanced, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Saw (2004 film).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychological horror profile in Germany.

Audience size
584K
in Germany
Gender
53.2%♀
46.8% male
Age
29.7
average years
Country rank
#10352
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychological horror fans

53.2% are female, 46.8% are male, average age 29.7.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Psychological horror audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age29.7
Estimated audience size583,618
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Psychological horror audience in Germany
Age bracketShare%
16-1944%
20-2924%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Psychological horror audience comes from Germany.

Worldwide audience distribution share by country for Psychological horror
CountryShare
United States40.0%
United Kingdom5.9%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychological horror audience in Germany is strongest.

Fig. 05

Top regions by affinity

Psychological horror fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.11×
02Saarland~8K1.07×
03Berlin~30K1.02×
04Hessen~50K1.01×
05Mecklenburg-Vorpommern~10K1.01×
06Sachsen-Anhalt~20K1.00×
07Thüringen~10K0.99×
08Rheinland-Pfalz~30K0.98×
09Brandenburg~20K0.98×
10Schleswig-Holstein~20K0.96×
11Hamburg~10K0.96×
12Niedersachsen~50K0.95×
13Sachsen~30K0.95×
14Nordrhein-Westfalen~100K0.92×
15Bayern~90K0.92×
16Baden-Württemberg~70K0.90×
Fig. 06

Affinity by region

Affinity by region — Psychological horror, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychological horror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychological horror audience
#·InterestCategoryAffinity×
01Halloween 4: The Return of Michael MyersMovies & TV97.23×
02Halloween III: Season of the WitchMovies & TV97.10×
03Halloween (2007 film)Movies & TV83.41×
04Ouija (2014 film)Movies & TV73.24×
05Sinister (film)Movies & TV69.22×
06Friday the 13thMovies & TV67.82×
07Resident Evil (film)Movies & TV66.22×
08The Ring (2002 film)Movies & TV64.39×
09Pet Sematary (film)Movies & TV63.80×
10Dead IslandGames61.72×
11Saw (2004 film)Movies & TV48.62×
12Insidious (film)Movies & TV46.65×
13IMAXMovies & TV45.29×
14It (novel)Literature44.92×
15Friday the 13th (franchise)Movies & TV41.59×
16Annabelle (film)Movies & TV38.10×
17The ConjuringMovies & TV37.13×
18Dead Island 2Games32.03×
19The PurgeMovies & TV31.45×
20Resident Evil (film series)Movies & TV30.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychological horror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychological horror audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
ExtroversionTHRILL1.69×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychological horror audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.82×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychological horror have in Germany?

Psychological horror has an estimated audience of 583,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Psychological horror fans?

53.2% of Psychological horror fans are female, 46.8% are male, with an average age of 29.7 years.

03

Which brands do Psychological horror fans like most?

Psychological horror fans show strongest brand affinity for Saw (2004 film) (48.62×), Pet Sematary (film) (63.8×), and Friday the 13th (67.82×) over the country average.

04

Where do Psychological horror fans live in Germany?

Psychological horror fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Psychological horror fans also like?

Beyond Psychological horror itself, the audience over-indexes on Pet Sematary (film) (63.8×), Friday the 13th (67.82×), It (novel) (44.92×), and Dead Island 2 (32.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Psychological horror audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Psychological horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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