Psychological horror Audience in Germany
Psychological horror has an estimated audience of 583,618 people in Germany. 53.2% are female, 46.8% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saw (2004 film), Friday the 13th, Pet Sematary (film), It (novel), Halloween (2007 film).
The average Psychological horror fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saw (2004 film), Friday the 13th, Pet Sematary (film), with strongest over-indexing on Saw (2004 film) (48.62× the country average). Demographically, the Psychological horror audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Psychological horror fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 29.7 |
| Estimated audience size | 583,618 |
Audience persona
The typical Psychological horror fan in Germany is balanced, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Saw (2004 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,819 | 0.86× |
| Bayern | 78,370 | 0.84× |
| Baden-Württemberg | 56,900 | 0.71× |
| Niedersachsen | 52,760 | 0.93× |
| Hessen | 45,298 | 1.02× |
| Berlin | 28,882 | 1.11× |
| Rheinland-Pfalz | 25,127 | 0.86× |
| Sachsen | 20,042 | 0.7× |
| Schleswig-Holstein | 17,037 | 0.81× |
| Sachsen-Anhalt | 15,320 | 1.01× |
| Thüringen | 14,648 | 0.98× |
| Brandenburg | 14,200 | 0.78× |
| Mecklenburg-Vorpommern | 11,549 | 1.04× |
| Saarland | 11,481 | 1.6× |
| Bremen | 10,328 | 2.07× |
| Hamburg | 8,851 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saw (2004 film) | 48.62× | Movies & TV |
| Friday the 13th | 67.82× | Movies & TV |
| Pet Sematary (film) | 63.8× | Movies & TV |
| It (novel) | 44.92× | Literature |
| Halloween (2007 film) | 83.41× | Movies & TV |
| Dead Island 2 | 32.03× | Games |
| The Conjuring | 37.13× | Movies & TV |
| Insidious (film) | 46.65× | Movies & TV |
| Resident Evil (film series) | 30.93× | Movies & TV |
| Dead Island | 61.72× | Games |
| Annabelle (film) | 38.1× | Movies & TV |
| Resident Evil (film) | 66.22× | Movies & TV |
| Ouija (2014 film) | 73.24× | Movies & TV |
| Sinister (film) | 69.22× | Movies & TV |
| Halloween 4: The Return of Michael Myers | 97.23× | Movies & TV |
| The Ring (2002 film) | 64.39× | Movies & TV |
| Halloween III: Season of the Witch | 97.1× | Movies & TV |
| Friday the 13th (franchise) | 41.59× | Movies & TV |
| IMAX | 45.29× | Movies & TV |
| A History of Violence | 67.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Pet Ownership | JOY | 1.46 |
| Early Adopter Mentality | POWER | 1.39 |
| Tradition | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 5.9% |
| Germany | 4.7% |
See Psychological horror audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Psychological horror have in Germany?
Psychological horror has an estimated audience of 583,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Psychological horror fans?
53.2% of Psychological horror fans are female, 46.8% are male, with an average age of 29.7 years.
Which brands do Psychological horror fans like most?
Psychological horror fans show strongest brand affinity for Saw (2004 film) (48.62×), Friday the 13th (67.82×), and Pet Sematary (film) (63.8×) over the country average.
Where do Psychological horror fans live in Germany?
Psychological horror fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,819), Bayern (reach 78,370), and Baden-Württemberg (reach 56,900). These three regions account for the largest share of the active audience.
What other brands do Psychological horror fans also like?
Beyond Psychological horror itself, the audience over-indexes on Friday the 13th (67.82×), Pet Sematary (film) (63.8×), It (novel) (44.92×), and Halloween (2007 film) (83.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psychological horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.