Rascasse Audience Intelligence

The Conjuring Audience in Germany

A data profile of the people who buy, follow and care about The Conjuring in Germany — modelled from more than twelve digital signal sources. The Conjuring has an estimated audience of 827,146 people in Germany.

#3among Horror in Germany#314among Movie / TV Show / Series in Germany#992in Movies & TV

The average The Conjuring fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scream (film series), Hape Kerkeling, Annabelle (film), with strongest over-indexing on Scream (film series) (21.49× the country average).

Demographically, the The Conjuring audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Conjuring fan in Germany is balanced, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Scream (film series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Conjuring profile in Germany.

Audience size
827K
in Germany
Gender
49.9%♀
50.1% male
Age
36.1
average years
Country rank
#7664
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Conjuring viewers

49.9% are female, 50.1% are male, average age 36.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for The Conjuring audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age36.1
Estimated audience size827,146
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the The Conjuring audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3926%
40-4921%
50+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide The Conjuring audience comes from Germany.

Worldwide audience distribution share by country for The Conjuring
CountryShare
United States35.1%
Italy8.7%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Conjuring audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Conjuring fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.17×
02Nordrhein-Westfalen~200K1.09×
03Niedersachsen~80K1.04×
04Rheinland-Pfalz~40K1.04×
05Berlin~40K1.03×
06Saarland~10K1.03×
07Sachsen~40K1.00×
08Bremen~7K1.00×
09Sachsen-Anhalt~20K0.99×
10Hamburg~20K0.99×
11Thüringen~20K0.98×
12Bayern~100K0.94×
13Schleswig-Holstein~30K0.94×
14Baden-Württemberg~100K0.93×
15Brandenburg~20K0.93×
16Mecklenburg-Vorpommern~10K0.93×
Fig. 06

Affinity by region

Affinity by region — The Conjuring, Germany
0.93×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Conjuring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Conjuring audience
#·InterestCategoryAffinity×
01Buster KeatonMovies & TV38.61×
02Annabelle (film)Movies & TV30.33×
03Scream (film series)Movies & TV21.49×
04Alison BrieMovies & TV20.89×
05Dan StevensMovies & TV20.49×
06Scary MovieMovies & TV19.60×
07The Silence of the Lambs (film)Movies & TV18.16×
08Jeremy Allen WhiteMovies & TV17.77×
09I Know What You Did Last SummerMovies & TV14.24×
10FrankensteinLiterature11.95×
11Hape KerkelingMovies & TV11.72×
12Olivia ColmanMovies & TV10.67×
13Marina AbramovićArts & Culture10.48×
14Kaley CuocoMovies & TV9.22×
15Horror fictionMovies & TV8.89×
16Kristen StewartMovies & TV7.98×
17Bruce WillisMovies & TV7.38×
18Emily BluntMovies & TV6.75×
19GodzillaMovies & TV6.21×
20Harry PotterMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Conjuring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Conjuring audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.30×
ExtroversionTHRILL1.12×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Conjuring audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.38×
Luxury OrientationPREMIUM0.43×
Risk AppetiteTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Conjuring have in Germany?

The Conjuring has an estimated audience of 827,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Conjuring viewers?

49.9% of The Conjuring fans are female, 50.1% are male, with an average age of 36.1 years.

03

Which brands do The Conjuring fans like most?

The Conjuring fans show strongest brand affinity for Scream (film series) (21.49×), Hape Kerkeling (11.72×), and Annabelle (film) (30.33×) over the country average.

04

Where do The Conjuring fans live in Germany?

The Conjuring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Conjuring fans also like?

Beyond The Conjuring itself, the audience over-indexes on Hape Kerkeling (11.72×), Annabelle (film) (30.33×), Alison Brie (20.89×), and Jeremy Allen White (17.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in Germany

See The Conjuring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Conjuring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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