The Conjuring Audience in Germany
The Conjuring has an estimated audience of 257,171 people in Germany. 49.9% are female, 50.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scream (film series), Annabelle (film), Jeremy Allen White, Alison Brie, Hape Kerkeling.
The average The Conjuring fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scream (film series), Annabelle (film), Jeremy Allen White, with strongest over-indexing on Scream (film series) (21.49× the country average). Demographically, the The Conjuring audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of The Conjuring fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 36.1 |
| Estimated audience size | 257,171 |
Audience persona
The typical The Conjuring fan in Germany is balanced, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Scream (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,693 | 1.04× |
| Bayern | 78,936 | 0.97× |
| Baden-Württemberg | 65,890 | 0.95× |
| Niedersachsen | 52,000 | 1.06× |
| Hessen | 46,164 | 1.2× |
| Rheinland-Pfalz | 26,554 | 1.05× |
| Sachsen | 25,391 | 1.02× |
| Berlin | 23,812 | 1.05× |
| Schleswig-Holstein | 17,170 | 0.94× |
| Brandenburg | 13,859 | 0.88× |
| Thüringen | 13,330 | 1.03× |
| Sachsen-Anhalt | 12,495 | 0.95× |
| Hamburg | 11,210 | 0.98× |
| Mecklenburg-Vorpommern | 8,467 | 0.88× |
| Saarland | 6,268 | 1.01× |
| Bremen | 4,253 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scream (film series) | 21.49× | Movies & TV |
| Annabelle (film) | 30.33× | Movies & TV |
| Jeremy Allen White | 17.77× | Movies & TV |
| Alison Brie | 20.89× | Movies & TV |
| Hape Kerkeling | 11.72× | Movies & TV |
| Buster Keaton | 38.61× | Movies & TV |
| Bruce Willis | 7.38× | Movies & TV |
| Godzilla | 6.21× | Movies & TV |
| Scary Movie | 19.6× | Movies & TV |
| Horror fiction | 8.89× | Movies & TV |
| Dan Stevens | 20.49× | Movies & TV |
| Frankenstein | 11.95× | Literature |
| Kaley Cuoco | 9.22× | Movies & TV |
| Harry Potter | 1.87× | Movies & TV |
| Kristen Stewart | 7.98× | Movies & TV |
| Emily Blunt | 6.75× | Movies & TV |
| Olivia Colman | 10.67× | Movies & TV |
| True Detective | 3.77× | Movies & TV |
| Spiegel Online | 1.87× | News |
| Marina Abramović | 10.48× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Tradition | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.05 |
| Extroversion | THRILL | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
| Price Sensitivity | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| United Kingdom | 7.6% |
| India | 5.7% |
See The Conjuring audiences in other countries
More Horror audiences in Germany
- Let the Right One In (film) (5,106,200)
- Saw (2004 film) (955,997)
- Scream (1996 film) (780,542)
- Insidious (film) (497,275)
- Friday the 13th (453,600)
Frequently asked questions
How many fans does The Conjuring have in Germany?
The Conjuring has an estimated audience of 257,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Conjuring fans?
49.9% of The Conjuring fans are female, 50.1% are male, with an average age of 36.1 years.
Which brands do The Conjuring fans like most?
The Conjuring fans show strongest brand affinity for Scream (film series) (21.49×), Annabelle (film) (30.33×), and Jeremy Allen White (17.77×) over the country average.
Where do The Conjuring fans live in Germany?
The Conjuring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,693), Bayern (reach 78,936), and Baden-Württemberg (reach 65,890). These three regions account for the largest share of the active audience.
What other brands do The Conjuring fans also like?
Beyond The Conjuring itself, the audience over-indexes on Annabelle (film) (30.33×), Jeremy Allen White (17.77×), Alison Brie (20.89×), and Hape Kerkeling (11.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Conjuring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.