Insidious (film) Audience in Germany
Insidious (film) has an estimated audience of 497,274 people in Germany. 49.6% are female, 50.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grace Slick, Dog breed, Personalised Gifts, Progressive rock, Home construction.
The average Insidious (film) fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grace Slick, Dog breed, Personalised Gifts, with strongest over-indexing on Grace Slick (34.6× the country average). Demographically, the Insidious (film) audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Insidious (film) fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 35.6 |
| Estimated audience size | 497,274 |
Audience persona
The typical Insidious (film) fan in Germany is balanced, around 35.6 years old, with strong Tradition tendencies and a notable affinity for Grace Slick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,469 | 1.12× |
| Bayern | 75,022 | 0.94× |
| Baden-Württemberg | 63,931 | 0.94× |
| Niedersachsen | 52,378 | 1.08× |
| Hessen | 41,854 | 1.1× |
| Rheinland-Pfalz | 24,377 | 0.98× |
| Sachsen | 23,656 | 0.97× |
| Berlin | 21,903 | 0.99× |
| Schleswig-Holstein | 17,614 | 0.99× |
| Brandenburg | 14,314 | 0.93× |
| Sachsen-Anhalt | 13,599 | 1.06× |
| Thüringen | 12,207 | 0.96× |
| Hamburg | 10,591 | 0.94× |
| Mecklenburg-Vorpommern | 9,491 | 1× |
| Saarland | 6,425 | 1.05× |
| Bremen | 4,051 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grace Slick | 34.6× | Music & Radio |
| Dog breed | 1.99× | Pets & Animals |
| Personalised Gifts | 4.03× | Home & Garden |
| Progressive rock | 3.11× | Music & Radio |
| Home construction | 1.8× | Home & Garden |
| Home Office | 2.09× | Business & Career |
| KLIX (AM) | 4.1× | Music & Radio |
| Israel | 3.16× | Travel & Leisure |
| Gran Torino | 7.32× | Movies & TV |
| Grimma | 11.98× | Travel & Leisure |
| Moroccan riad | 7.81× | Politics & Society |
| Unique Gifts | 1.71× | Shopping |
| This Is England | 17.62× | Movies & TV |
| Combat sport | 1.71× | Sports |
| Stradivarius | 1.97× | Shopping |
| Zagreb | 4.62× | Travel & Leisure |
| Birthday Gifts | 1.71× | Kids & Family |
| Time (magazine) | 1.93× | News |
| Footloose (1984 film) | 5.13× | Movies & TV |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.34 |
| Family Orientation | CONSERVATISM | 1.2 |
| Patriotism | CONSERVATISM | 1.18 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| India | 6.1% |
| United Kingdom | 6.0% |
See Insidious (film) audiences in other countries
More Horror audiences in Germany
- Let the Right One In (film) (5,106,200)
- Saw (2004 film) (955,997)
- The Conjuring (877,136)
- Scream (1996 film) (780,542)
- Friday the 13th (453,600)
Frequently asked questions
How many fans does Insidious (film) have in Germany?
Insidious (film) has an estimated audience of 497,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Insidious (film) fans?
49.6% of Insidious (film) fans are female, 50.4% are male, with an average age of 35.6 years.
Which brands do Insidious (film) fans like most?
Insidious (film) fans show strongest brand affinity for Grace Slick (34.6×), Dog breed (1.99×), and Personalised Gifts (4.03×) over the country average.
Where do Insidious (film) fans live in Germany?
Insidious (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,469), Bayern (reach 75,022), and Baden-Württemberg (reach 63,931). These three regions account for the largest share of the active audience.
What other brands do Insidious (film) fans also like?
Beyond Insidious (film) itself, the audience over-indexes on Dog breed (1.99×), Personalised Gifts (4.03×), Progressive rock (3.11×), and Home construction (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insidious (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.