Rascasse Audience Intelligence

Insidious (film) Audience in Germany

A data profile of the people who buy, follow and care about Insidious (film) in Germany — modelled from more than twelve digital signal sources. Insidious (film) has an estimated audience of 521,917 people in Germany.

#5among Horror in Germany#587among Movie / TV Show / Series in Germany#1739in Movies & TV

The average Insidious (film) fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include From Dusk till Dawn, Psychological horror, A Quiet Place, with strongest over-indexing on From Dusk till Dawn (58.38× the country average).

Demographically, the Insidious (film) audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Insidious (film) fan in Germany is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for From Dusk till Dawn.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insidious (film) profile in Germany.

Audience size
522K
in Germany
Gender
49.6%♀
50.4% male
Age
35.6
average years
Country rank
#11345
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insidious (film) viewers

49.6% are female, 50.4% are male, average age 35.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Insidious (film) audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age35.6
Estimated audience size521,917
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Insidious (film) audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3925%
40-4920%
50+9%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Insidious (film) audience comes from Germany.

Worldwide audience distribution share by country for Insidious (film)
CountryShare
United States32.3%
India6.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insidious (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Insidious (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.11×
02Nordrhein-Westfalen~100K1.09×
03Saarland~7K1.09×
04Niedersachsen~50K1.07×
05Hessen~40K1.05×
06Mecklenburg-Vorpommern~10K1.02×
07Thüringen~10K1.01×
08Sachsen~20K0.99×
09Rheinland-Pfalz~20K0.98×
10Schleswig-Holstein~20K0.97×
11Bremen~4K0.97×
12Brandenburg~10K0.96×
13Berlin~20K0.94×
14Hamburg~10K0.94×
15Baden-Württemberg~60K0.91×
16Bayern~70K0.90×
Fig. 06

Affinity by region

Affinity by region — Insidious (film), Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insidious (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insidious (film) audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV66.87×
02From Dusk till DawnMovies & TV58.38×
03Psychological horrorHealth46.65×
04Dead IslandGames37.81×
05The Blair Witch ProjectMovies & TV36.73×
06A Quiet PlaceMovies & TV32.89×
07Fright NightMovies & TV32.52×
08The PurgeMovies & TV31.85×
09Jordan PeeleMovies & TV30.02×
10The Sixth SenseMovies & TV25.10×
11Roland EmmerichMovies & TV19.94×
1228 Days LaterMovies & TV19.92×
13Donnie DarkoMovies & TV17.52×
14Kill BillMovies & TV13.50×
15Anya Taylor-JoyMovies & TV13.36×
16Gal GadotFashion & Accessoires11.23×
17Jason MomoaMovies & TV6.32×
18BeetlejuiceMovies & TV6.20×
19Margot RobbieMovies & TV5.74×
20Bruce WillisMovies & TV4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insidious (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insidious (film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Need for SecurityCONSERVATISM1.38×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insidious (film) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
SustainabilityBALANCE0.62×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insidious (film) have in Germany?

Insidious (film) has an estimated audience of 521,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Insidious (film) viewers?

49.6% of Insidious (film) fans are female, 50.4% are male, with an average age of 35.6 years.

03

Which brands do Insidious (film) fans like most?

Insidious (film) fans show strongest brand affinity for From Dusk till Dawn (58.38×), Psychological horror (46.65×), and A Quiet Place (32.89×) over the country average.

04

Where do Insidious (film) fans live in Germany?

Insidious (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Insidious (film) fans also like?

Beyond Insidious (film) itself, the audience over-indexes on Psychological horror (46.65×), A Quiet Place (32.89×), The Purge (31.85×), and Freddy vs. Jason (66.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in Germany

See Insidious (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Insidious (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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