Rascasse Audience Intelligence

Insidious (film) Viewer Demographics in United States

Insidious (film) has an estimated audience of 5.4M people in United States.

#4among Horror in United States
#198among movies & series in United States#644in Movies & TV

The average Insidious (film) fan in United States is 36.5 years old, balanced, and lives primarily in California.

By number of fans, Insidious (film) ranks #5 among the 226 objects in Horror in United States — 6.1× the group median.

Its fans are 0.9 years older than the group average of 35.6.

Women make up 49.1% of the fan base, 5.6 percentage points more than the group average.

Compared with the other 225 objects in Horror, Insidious (film) fans stand out for their interest in Pan's Labyrinth, Crimson Peak and The Strangers (2008 film).

Interest is seasonal: July, August and October account for 44% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Pan's Labyrinth, Crimson Peak, The Conjuring 2, with strongest over-indexing on Pan's Labyrinth (27.85× the country average).

Demographically, the Insidious (film) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Extroversion.

The typical Insidious (film) fan in United States is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
49.1%♀
50.9% male
Age
36.5
average years
Country rank
#6311
among all objects in United States
Fig. 01

Search interest · 12-month trend

+227%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Insidious (film) viewers

49.1% are female, 50.9% are male, average age 36.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Insidious (film) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.5
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Insidious (film) audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5417%
55+14%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Insidious (film) audience comes from United States.

Worldwide audience distribution share by country for Insidious (film)
CountryShare
United States32.4%
India6.5%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Insidious (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.38×
02Texas~400K1.20×
03California~800K1.19×
04Arizona~100K1.18×
05Oklahoma~80K1.17×
06New Mexico~40K1.17×
07Kentucky~80K1.13×
08Alaska~10K1.12×
09Indiana~100K1.11×
10Idaho~30K1.11×
11Florida~400K1.10×
12Nevada~60K1.09×
13Arkansas~50K1.08×
14Illinois~200K1.07×
15Tennessee~100K1.05×
16Missouri~100K1.05×
17Colorado~100K1.04×
18Louisiana~80K1.04×
19West Virginia~30K1.04×
20Ohio~200K1.02×
21Oregon~70K1.02×
22Georgia~200K1.01×
23Washington~100K1.01×
24Mississippi~50K1.01×
25Kansas~50K1.01×
26North Carolina~200K1.00×
27Pennsylvania~200K0.99×
28Alabama~80K0.99×
29Nebraska~30K0.98×
30Montana~20K0.96×
31South Dakota~10K0.96×
32Michigan~200K0.95×
33Virginia~100K0.94×
34Wisconsin~90K0.94×
35Maryland~90K0.93×
36South Carolina~80K0.93×
37Iowa~50K0.93×
38North Dakota~10K0.93×
39Wyoming~9K0.92×
40New York~300K0.89×
41Massachusetts~100K0.89×
42New Jersey~100K0.88×
43Minnesota~80K0.88×
44Hawaii~20K0.88×
45New Hampshire~20K0.88×
46Connecticut~50K0.87×
47Delaware~10K0.87×
48Rhode Island~10K0.85×
49Maine~20K0.84×
50Washington, District of Columbia~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Insidious (film), United States
0.80×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Insidious (film) audience vs. the country average
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV27.85×
02Crimson PeakMovies & TV27.68×
03The Conjuring 2Movies & TV27.21×
04The Strangers (2008 film)Movies & TV25.51×
05The PurgeMovies & TV25.36×
06A Quiet PlaceMovies & TV25.13×
07Dracula UntoldMovies & TV23.86×
08Bates Motel (TV series)Movies & TV22.63×
09The Cabin in the WoodsMovies & TV21.86×
10CreepypastaLiterature18.37×
11Werner HerzogMovies & TV18.02×
12Jeffrey Dean MorganMovies & TV17.07×
13InceptionMovies & TV8.99×
14Black Mirror (TV series)Movies & TV8.83×
15Jared LetoMovies & TV6.88×
16BeetlejuiceMovies & TV5.78×
17Anne HathawayMovies & TV3.89×
18Pizza HutFood & Beverages2.85×
19Joe BidenPolitics & Society2.61×
20Fox News ChannelNews2.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Insidious (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Insidious (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
ExtroversionTHRILL1.54×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Insidious (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Quality AwarenessPREMIUM0.56×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Horror audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Insidious (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/insidious-film-7064” · Methodology