Bruce Willis Audience in Germany
Bruce Willis has an estimated audience of 5,152,301 people in Germany. 30.8% are female, 69.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Demi Moore, Emily Blunt, Keanu Reeves, Jason Statham, Cole Hauser.
The average Bruce Willis fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Demi Moore, Emily Blunt, Keanu Reeves, with strongest over-indexing on Demi Moore (24.5× the country average). Demographically, the Bruce Willis audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Bruce Willis fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 39.7 |
| Estimated audience size | 5,152,301 |
Audience persona
The typical Bruce Willis fan in Germany is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Demi Moore.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,147,785 | 1.02× |
| Bayern | 776,597 | 0.94× |
| Baden-Württemberg | 647,765 | 0.92× |
| Niedersachsen | 498,452 | 1× |
| Hessen | 375,580 | 0.96× |
| Rheinland-Pfalz | 291,922 | 1.13× |
| Sachsen | 273,624 | 1.08× |
| Berlin | 224,872 | 0.98× |
| Schleswig-Holstein | 185,370 | 1× |
| Brandenburg | 168,436 | 1.05× |
| Sachsen-Anhalt | 149,448 | 1.12× |
| Thüringen | 141,046 | 1.07× |
| Mecklenburg-Vorpommern | 101,622 | 1.03× |
| Hamburg | 101,214 | 0.87× |
| Saarland | 65,605 | 1.04× |
| Bremen | 34,864 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Demi Moore | 24.5× | Movies & TV |
| Emily Blunt | 25.85× | Movies & TV |
| Keanu Reeves | 12.07× | Movies & TV |
| Jason Statham | 10.4× | Movies & TV |
| Cole Hauser | 20.43× | Movies & TV |
| James Franco | 20.26× | Movies & TV |
| Sylvester Stallone | 10.56× | Movies & TV |
| Superman | 4.65× | Movies & TV |
| Joseph Gordon-Levitt | 22.15× | Movies & TV |
| Liam Neeson | 8.46× | Movies & TV |
| Tom Cruise | 6.5× | Movies & TV |
| Blue Bloods (TV series) | 16.71× | Movies & TV |
| Men in Black (franchise) | 18.57× | Movies & TV |
| Peacemaker | 4.37× | Movies & TV |
| Cats (musical) | 8.63× | Music & Radio |
| James Bond | 7.16× | Movies & TV |
| Online shopping | 1.86× | Shopping |
| Germany | 1.69× | Travel & Leisure |
| Charlie Hunnam | 6.3× | Movies & TV |
| Independence Day (1996 film) | 13.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Tradition | CONSERVATISM | 1.64 |
| Spirituality | BALANCE | 1.54 |
| Need for Security | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Germany | 7.7% |
| Brazil | 7.1% |
See Bruce Willis audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
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- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Bruce Willis have in Germany?
Bruce Willis has an estimated audience of 5,152,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bruce Willis fans?
30.8% of Bruce Willis fans are female, 69.2% are male, with an average age of 39.7 years.
Which brands do Bruce Willis fans like most?
Bruce Willis fans show strongest brand affinity for Demi Moore (24.5×), Emily Blunt (25.85×), and Keanu Reeves (12.07×) over the country average.
Where do Bruce Willis fans live in Germany?
Bruce Willis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,147,785), Bayern (reach 776,597), and Baden-Württemberg (reach 647,765). These three regions account for the largest share of the active audience.
What other brands do Bruce Willis fans also like?
Beyond Bruce Willis itself, the audience over-indexes on Emily Blunt (25.85×), Keanu Reeves (12.07×), Jason Statham (10.4×), and Cole Hauser (20.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.