Rascasse Audience Intelligence

Bruce Willis Audience in Germany

A data profile of the people who buy, follow and care about Bruce Willis in Germany — modelled from more than twelve digital signal sources. Bruce Willis has an estimated audience of 5,348,616 people in Germany.

#5among Actor Actress or TV Star in Germany#28among Person in Germany#66in Movies & TV

The average Bruce Willis fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emily Blunt, Demi Moore, Keanu Reeves, with strongest over-indexing on Emily Blunt (25.85× the country average).

Demographically, the Bruce Willis audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bruce Willis fan in Germany is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Emily Blunt.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruce Willis profile in Germany.

Audience size
5.3M
in Germany
Gender
30.8%♀
69.2% male
Age
39.7
average years
Country rank
#950
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruce Willis fans

30.8% are female, 69.2% are male, average age 39.7.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Bruce Willis audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age39.7
Estimated audience size5,348,616
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bruce Willis audience in Germany
Age bracketShare%
16-1918%
20-2914%
30-3926%
40-4926%
50+16%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Bruce Willis audience comes from Germany.

Worldwide audience distribution share by country for Bruce Willis
CountryShare
United States28.5%
Germany7.6%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruce Willis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bruce Willis fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.17×
02Thüringen~100K1.12×
03Brandenburg~200K1.11×
04Rheinland-Pfalz~300K1.10×
05Sachsen~300K1.07×
06Mecklenburg-Vorpommern~100K1.07×
07Saarland~70K1.07×
08Nordrhein-Westfalen~1M0.99×
09Niedersachsen~500K0.99×
10Schleswig-Holstein~200K0.99×
11Berlin~200K0.92×
12Bayern~800K0.91×
13Hessen~400K0.91×
14Baden-Württemberg~600K0.90×
15Hamburg~100K0.86×
16Bremen~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Bruce Willis, Germany
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruce Willis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruce Willis audience
#·InterestCategoryAffinity×
01Emily BluntMovies & TV25.85×
02Demi MooreMovies & TV24.50×
03Joseph Gordon-LevittMovies & TV22.15×
04Cole HauserMovies & TV20.43×
05James FrancoMovies & TV20.26×
06Men in Black (franchise)Movies & TV18.57×
07Blue Bloods (TV series)Movies & TV16.71×
08Independence Day (1996 film)Movies & TV13.75×
09Keanu ReevesMovies & TV12.07×
10Sylvester StalloneMovies & TV10.56×
11Jason StathamMovies & TV10.40×
12Cats (musical)Music & Radio8.63×
13Liam NeesonMovies & TV8.46×
14James BondMovies & TV7.16×
15Tom CruiseMovies & TV6.50×
16Charlie HunnamMovies & TV6.30×
17SupermanMovies & TV4.65×
18PeacemakerMovies & TV4.37×
19Online shoppingShopping1.86×
20GermanyTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruce Willis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruce Willis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Early Adopter MentalityPOWER1.32×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruce Willis audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bruce Willis have in Germany?

Bruce Willis has an estimated audience of 5,348,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bruce Willis fans?

30.8% of Bruce Willis fans are female, 69.2% are male, with an average age of 39.7 years.

03

Which brands do Bruce Willis fans like most?

Bruce Willis fans show strongest brand affinity for Emily Blunt (25.85×), Demi Moore (24.5×), and Keanu Reeves (12.07×) over the country average.

04

Where do Bruce Willis fans live in Germany?

Bruce Willis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bruce Willis fans also like?

Beyond Bruce Willis itself, the audience over-indexes on Demi Moore (24.5×), Keanu Reeves (12.07×), Jason Statham (10.4×), and Cole Hauser (20.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Bruce Willis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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