Rascasse Audience Intelligence

Men in Black (franchise) Audience in Germany

Name: Men in Black (franchise) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Men in Black (franchise) in Germany — modelled from more than twelve digital signal sources. Men in Black (franchise) has an estimated audience of 361,649 people in Germany.

#883among Movie / TV Show / Series in Germany #2492in Movies & TV

The average Men in Black (franchise) fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, The Grand Budapest Hotel, Scooby-Doo, with strongest over-indexing on Beetlejuice (117.51× the country average).

Demographically, the Men in Black (franchise) audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Men in Black (franchise) fan in Germany is more male, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men in Black (franchise) profile in Germany.

Audience size

362K

in Germany

Gender

41.7%♀

58.3% male

Age

36.4

average years

Country rank

#15165

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Men in Black (franchise) viewers

41.7% are female, 58.3% are male, average age 36.4.

Fig. 02

Gender split

41.7%

Female

58.3%

Male

Demographic split for Men in Black (franchise) audience in Germany
Metric	Value
Female	41.7%
Male	58.3%
Average age	36.4
Estimated audience size	361,649

Fig. 03

Age distribution

Age distribution of the Men in Black (franchise) audience in Germany
Age bracket	Share	%
16-19		35%
20-29		10%
30-39		16%
40-49		22%
50+		16%

Fig. 04

Worldwide distribution

6.7%

of the worldwide Men in Black (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Men in Black (franchise)
Country	Share
United States	42.4%
India	7.2%
France	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men in Black (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Men in Black (franchise) fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~90K	1.10×
02	Niedersachsen	~40K	1.08×
03	Rheinland-Pfalz	~20K	1.05×
04	Sachsen-Anhalt	~10K	1.04×
05	Hamburg	~9K	1.02×
06	Saarland	~5K	1.02×
07	Schleswig-Holstein	~10K	1.01×
08	Thüringen	~10K	1.00×
09	Baden-Württemberg	~50K	0.99×
10	Hessen	~30K	0.99×
11	Brandenburg	~10K	0.99×
12	Sachsen	~20K	0.98×
13	Bayern	~60K	0.96×
14	Mecklenburg-Vorpommern	~7K	0.94×
15	Berlin	~20K	0.93×
16	Bremen	~3K	0.92×

Affinity by region — Men in Black (franchise), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men in Black (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men in Black (franchise) audience
#	Interest	Category	×
01	The Grand Budapest Hotel	Movies & TV	128.70×
02	Beetlejuice	Movies & TV	117.51×
03	Hot Fuzz	Movies & TV	116.09×
04	It's Always Sunny in Philadelphia	Movies & TV	112.85×
05	The Blues Brothers	Movies & TV	111.61×
06	Bugs Bunny	Literature	87.22×
07	The Goonies	Movies & TV	86.51×
08	Brie Larson	Movies & TV	80.66×
09	Wreck-It Ralph	Movies & TV	73.91×
10	Bob the Builder	Movies & TV	68.69×
11	Dumbo	Movies & TV	63.55×
12	School of Rock	Movies & TV	62.23×
13	Point Break	Movies & TV	61.39×
14	Night at the Museum	Movies & TV	57.70×
15	Spirited Away	Movies & TV	50.77×
16	Austin Powers (film series)	Movies & TV	49.08×
17	Scooby-Doo	Movies & TV	46.78×
18	Indiana Jones (franchise)	Movies & TV	42.06×
19	Oblivion (2013 film)	Movies & TV	34.74×
20	Bruce Willis	Movies & TV	18.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men in Black (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Men in Black (franchise) audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.70×
Early Adopter Mentality	POWER	1.66×
Career Orientation	POWER	1.64×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Men in Black (franchise) audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.46×
Design Affinity	PREMIUM	0.64×
Pet Ownership	JOY	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Men in Black (franchise) have in Germany?

Men in Black (franchise) has an estimated audience of 361,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Men in Black (franchise) viewers?

41.7% of Men in Black (franchise) fans are female, 58.3% are male, with an average age of 36.4 years.

Which brands do Men in Black (franchise) fans like most?

Men in Black (franchise) fans show strongest brand affinity for Beetlejuice (117.51×), The Grand Budapest Hotel (128.7×), and Scooby-Doo (46.78×) over the country average.

Where do Men in Black (franchise) fans live in Germany?

Men in Black (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Men in Black (franchise) fans also like?

Beyond Men in Black (franchise) itself, the audience over-indexes on The Grand Budapest Hotel (128.7×), Scooby-Doo (46.78×), The Blues Brothers (111.61×), and The Goonies (86.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Men in Black (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Men in Black (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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