Men in Black (franchise) Audience in Germany
Men in Black (franchise) has an estimated audience of 384,270 people in Germany. 41.7% are female, 58.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beetlejuice, Scooby-Doo, Bruce Willis, Brie Larson, Indiana Jones (franchise).
The average Men in Black (franchise) fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beetlejuice, Scooby-Doo, Bruce Willis, with strongest over-indexing on Beetlejuice (94.26× the country average). Demographically, the Men in Black (franchise) audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Men in Black (franchise) fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 36.4 |
| Estimated audience size | 384,270 |
Audience persona
The typical Men in Black (franchise) fan in Germany is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for Beetlejuice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,812 | 1.13× |
| Bayern | 60,549 | 0.98× |
| Baden-Württemberg | 53,249 | 1.02× |
| Niedersachsen | 40,754 | 1.09× |
| Hessen | 29,054 | 0.99× |
| Rheinland-Pfalz | 20,501 | 1.06× |
| Sachsen | 18,825 | 1× |
| Berlin | 16,377 | 0.95× |
| Schleswig-Holstein | 13,814 | 1× |
| Brandenburg | 11,791 | 0.99× |
| Sachsen-Anhalt | 10,237 | 1.03× |
| Thüringen | 9,667 | 0.99× |
| Hamburg | 8,881 | 1.02× |
| Mecklenburg-Vorpommern | 6,632 | 0.9× |
| Saarland | 4,577 | 0.97× |
| Bremen | 2,876 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 94.26× | Movies & TV |
| Scooby-Doo | 50.71× | Movies & TV |
| Bruce Willis | 28.63× | Movies & TV |
| Brie Larson | 75.66× | Movies & TV |
| Indiana Jones (franchise) | 70.76× | Movies & TV |
| Happy Feet | 144.41× | Movies & TV |
| Antonio Banderas | 73.82× | Movies & TV |
| Austin Powers (film series) | 65.13× | Movies & TV |
| School of Rock | 78.29× | Movies & TV |
| Fireman Sam | 43.76× | Movies & TV |
| The Goonies | 51.27× | Movies & TV |
| ALF (TV series) | 44.57× | Movies & TV |
| The Blues Brothers | 54.39× | Movies & TV |
| Hot Fuzz | 74.36× | Movies & TV |
| Bob the Builder | 40.08× | Movies & TV |
| Oblivion (2013 film) | 20.89× | Movies & TV |
| Clint Eastwood | 16.67× | Movies & TV |
| Spirited Away | 36.78× | Movies & TV |
| Gabriel Iglesias | 123.71× | Movies & TV |
| Point Break | 46.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 2.07 |
| Urban Lifestyle | OPEN | 1.81 |
| Tradition | CONSERVATISM | 1.63 |
| Extroversion | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.49 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.2% |
| Germany | 7.3% |
| India | 7.0% |
See Men in Black (franchise) audiences in other countries
- Men in Black (franchise) — United States
- Men in Black (franchise) — United Kingdom
- Men in Black (franchise) — France
- Men in Black (franchise) — Italy
- Men in Black (franchise) — Spain
- Men in Black (franchise) — Brazil
- Men in Black (franchise) — Japan
- Men in Black (franchise) — South Korea
- Men in Black (franchise) — India
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Men in Black (franchise) have in Germany?
Men in Black (franchise) has an estimated audience of 384,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men in Black (franchise) fans?
41.7% of Men in Black (franchise) fans are female, 58.3% are male, with an average age of 36.4 years.
Which brands do Men in Black (franchise) fans like most?
Men in Black (franchise) fans show strongest brand affinity for Beetlejuice (94.26×), Scooby-Doo (50.71×), and Bruce Willis (28.63×) over the country average.
Where do Men in Black (franchise) fans live in Germany?
Men in Black (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,812), Bayern (reach 60,549), and Baden-Württemberg (reach 53,249). These three regions account for the largest share of the active audience.
What other brands do Men in Black (franchise) fans also like?
Beyond Men in Black (franchise) itself, the audience over-indexes on Scooby-Doo (50.71×), Bruce Willis (28.63×), Brie Larson (75.66×), and Indiana Jones (franchise) (70.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men in Black (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.