Spirited Away Audience in Germany
Spirited Away has an estimated audience of 317,321 people in Germany. 46.1% are female, 53.9% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Winx Club, Princess Mononoke, My Neighbor Totoro, Austin Powers (film series).
The average Spirited Away fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Winx Club, Princess Mononoke, with strongest over-indexing on Scooby-Doo (36.31× the country average). Demographically, the Spirited Away audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime
Demographics of Spirited Away fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 27.9 |
| Estimated audience size | 317,321 |
Audience persona
The typical Spirited Away fan in Germany is balanced, around 27.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,458 | 1.24× |
| Bayern | 78,497 | 0.91× |
| Baden-Württemberg | 68,934 | 0.94× |
| Niedersachsen | 53,806 | 1.03× |
| Hessen | 43,632 | 1.07× |
| Berlin | 32,018 | 1.33× |
| Sachsen | 28,771 | 1.09× |
| Rheinland-Pfalz | 24,230 | 0.9× |
| Schleswig-Holstein | 18,360 | 0.95× |
| Hamburg | 14,278 | 1.18× |
| Brandenburg | 13,669 | 0.82× |
| Sachsen-Anhalt | 13,145 | 0.95× |
| Thüringen | 11,340 | 0.83× |
| Mecklenburg-Vorpommern | 8,020 | 0.78× |
| Saarland | 5,794 | 0.88× |
| Bremen | 5,004 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 36.31× | Movies & TV |
| Winx Club | 138.88× | Movies & TV |
| Princess Mononoke | 88.9× | Movies & TV |
| My Neighbor Totoro | 94.46× | Movies & TV |
| Austin Powers (film series) | 69.85× | Movies & TV |
| Back to the Future (TV series) | 89.07× | Movies & TV |
| In aller Freundschaft | 20× | Movies & TV |
| Hugo (film) | 61.68× | Fashion & Accessoires |
| Beetlejuice | 20× | Movies & TV |
| Hayao Miyazaki | 101.01× | Movies & TV |
| IS (Infinite Stratos) | 60.49× | Literature |
| Castle in the Sky | 112.94× | Movies & TV |
| Ponyo | 105.33× | Movies & TV |
| Shark Tale | 91.92× | Movies & TV |
| Arrietty | 179.97× | Movies & TV |
| Dummy | 83.38× | Music & Radio |
| Regular Show | 77.96× | Movies & TV |
| Casper (film) | 81.07× | Movies & TV |
| Mrs. Doubtfire | 59.01× | Movies & TV |
| Bee Movie | 91.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.74 |
| Sustainability | BALANCE | 1.71 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Mindfulness | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.33 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 22.4% |
| Italy | 3.3% |
See Spirited Away audiences in other countries
More Anime audiences in Germany
- Dragon Ball Z (1,852,736)
- Dragon Ball (anime) (823,235)
- Bleach (anime) (399,090)
- Dragon Ball Super (345,252)
- Princess Mononoke (321,781)
Frequently asked questions
How many fans does Spirited Away have in Germany?
Spirited Away has an estimated audience of 317,321 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spirited Away fans?
46.1% of Spirited Away fans are female, 53.9% are male, with an average age of 27.9 years.
Which brands do Spirited Away fans like most?
Spirited Away fans show strongest brand affinity for Scooby-Doo (36.31×), Winx Club (138.88×), and Princess Mononoke (88.9×) over the country average.
Where do Spirited Away fans live in Germany?
Spirited Away fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,458), Bayern (reach 78,497), and Baden-Württemberg (reach 68,934). These three regions account for the largest share of the active audience.
What other brands do Spirited Away fans also like?
Beyond Spirited Away itself, the audience over-indexes on Winx Club (138.88×), Princess Mononoke (88.9×), My Neighbor Totoro (94.46×), and Austin Powers (film series) (69.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spirited Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.