Rascasse Audience Intelligence

Spirited Away Audience in Germany

A data profile of the people who buy, follow and care about Spirited Away in Germany — modelled from more than twelve digital signal sources. Spirited Away has an estimated audience of 526,696 people in Germany.

#4among Anime in Germany#581among Movie / TV Show / Series in Germany#1726in Movies & TV

The average Spirited Away fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Winx Club, Princess Mononoke, with strongest over-indexing on Scooby-Doo (36.31× the country average).

Demographically, the Spirited Away audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spirited Away fan in Germany is balanced, around 27.9 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spirited Away profile in Germany.

Audience size
527K
in Germany
Gender
46.1%♀
53.9% male
Age
27.9
average years
Country rank
#11264
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spirited Away viewers

46.1% are female, 53.9% are male, average age 27.9.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Spirited Away audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age27.9
Estimated audience size526,696
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Spirited Away audience in Germany
Age bracketShare%
16-1956%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Spirited Away audience comes from Germany.

Worldwide audience distribution share by country for Spirited Away
CountryShare
United States24.9%
Japan20.1%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spirited Away audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spirited Away fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.33×
02Hamburg~10K1.22×
03Nordrhein-Westfalen~100K1.17×
04Bremen~5K1.12×
05Hessen~40K1.07×
06Sachsen~30K1.06×
07Niedersachsen~50K1.00×
08Schleswig-Holstein~20K0.97×
09Baden-Württemberg~70K0.93×
10Rheinland-Pfalz~20K0.92×
11Sachsen-Anhalt~10K0.92×
12Bayern~80K0.91×
13Saarland~6K0.91×
14Thüringen~10K0.90×
15Brandenburg~10K0.85×
16Mecklenburg-Vorpommern~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Spirited Away, Germany
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirited Away audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirited Away audience
#·InterestCategoryAffinity×
01ArriettyMovies & TV179.97×
02Winx ClubMovies & TV138.88×
03Castle in the SkyMovies & TV112.94×
04PonyoMovies & TV105.33×
05Hayao MiyazakiMovies & TV101.01×
06My Neighbor TotoroMovies & TV94.46×
07Shark TaleMovies & TV91.92×
08Kiki's Delivery ServiceMovies & TV90.94×
09Back to the Future (TV series)Movies & TV89.07×
10Princess MononokeMovies & TV88.90×
11DummyMusic & Radio83.38×
12Casper (film)Movies & TV81.07×
13Regular ShowMovies & TV77.96×
14Austin Powers (film series)Movies & TV69.85×
15Hugo (film)Fashion & Accessoires61.68×
16IS (Infinite Stratos)Literature60.49×
17Mrs. DoubtfireMovies & TV59.01×
18Scooby-DooMovies & TV36.31×
19In aller FreundschaftMovies & TV20.00×
20BeetlejuiceMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirited Away audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spirited Away audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.38×
SpiritualityBALANCE1.95×
Social Media UsageJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spirited Away audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
TravellingTHRILL0.99×
IndulgenceJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spirited Away have in Germany?

Spirited Away has an estimated audience of 526,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spirited Away viewers?

46.1% of Spirited Away fans are female, 53.9% are male, with an average age of 27.9 years.

03

Which brands do Spirited Away fans like most?

Spirited Away fans show strongest brand affinity for Scooby-Doo (36.31×), Winx Club (138.88×), and Princess Mononoke (88.9×) over the country average.

04

Where do Spirited Away fans live in Germany?

Spirited Away fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Spirited Away fans also like?

Beyond Spirited Away itself, the audience over-indexes on Winx Club (138.88×), Princess Mononoke (88.9×), Austin Powers (film series) (69.85×), and My Neighbor Totoro (94.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Anime audiences in Germany

See Spirited Away audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spirited Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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