Rascasse Audience Intelligence

Hugo (film) Target Market in Germany

A data profile of the people who buy, follow and care about Hugo (film) in Germany — modelled from more than twelve digital signal sources. Hugo (film) has an estimated audience of 428,987 people in Germany.

#1716among Brand in Germany#636in Fashion & Accessoires

The average Hugo (film) fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Austin Powers (film series), Ontario Hockey League, with strongest over-indexing on Scooby-Doo (268.4× the country average).

Demographically, the Hugo (film) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hugo (film) fan in Germany is balanced, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Scooby-Doo.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hugo (film) profile in Germany.

Audience size
429K
in Germany
Gender
46.5%♀
53.5% male
Age
36.0
average years
Country rank
#13268
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hugo (film)

46.5% are female, 53.5% are male, average age 36.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Hugo (film) audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age36.0
Estimated audience size428,987
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Hugo (film) audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Hugo (film) audience comes from Germany.

Worldwide audience distribution share by country for Hugo (film)
CountryShare
United States27.4%
Brazil16.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hugo (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hugo (film) customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.42×
02Berlin~20K1.26×
03Baden-Württemberg~70K1.22×
04Hessen~40K1.19×
05Hamburg~10K1.12×
06Nordrhein-Westfalen~100K1.07×
07Rheinland-Pfalz~20K1.01×
08Saarland~5K0.95×
09Niedersachsen~40K0.91×
10Sachsen~20K0.89×
11Brandenburg~10K0.89×
12Bremen~3K0.87×
13Schleswig-Holstein~10K0.84×
14Sachsen-Anhalt~9K0.83×
15Thüringen~9K0.83×
16Mecklenburg-Vorpommern~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Hugo (film), Germany
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hugo (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hugo (film) audience
#·InterestCategoryAffinity×
01Ontario Hockey LeagueSports554.05×
02Scooby-DooMovies & TV268.40×
03Austin Powers (film series)Movies & TV234.75×
04Descendants (2015 film)Movies & TV227.34×
05Night at the MuseumMovies & TV141.98×
06Hot FuzzMovies & TV138.84×
07There Will Be BloodMovies & TV126.81×
08The A-TeamMovies & TV101.75×
09Coopers BreweryFood & Beverages82.65×
10Bugs BunnyLiterature78.53×
11DumboMovies & TV77.93×
12The Grand Budapest HotelMovies & TV77.36×
13Dead Poets SocietyMovies & TV63.58×
14Ghostbusters (franchise)Movies & TV62.45×
15Spirited AwayMovies & TV61.68×
16Bob the BuilderMovies & TV60.55×
17BeetlejuiceMovies & TV43.94×
18Oettinger BeerFood & Beverages40.62×
19Hotel TransylvaniaMovies & TV40.08×
20Fireman SamMovies & TV24.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hugo (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hugo (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.79×
SpiritualityBALANCE1.60×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hugo (film) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.75×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hugo (film)'s target market in Germany?

Hugo (film)'s target market in Germany covers an estimated 428,987 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hugo (film) customers?

46.5% of the Hugo (film) audience are female, 53.5% are male, with an average age of 36.0 years.

03

Which brands do Hugo (film) fans like most?

Hugo (film) fans show strongest brand affinity for Scooby-Doo (268.4×), Austin Powers (film series) (234.75×), and Ontario Hockey League (554.05×) over the country average.

04

Where do Hugo (film) fans live in Germany?

Hugo (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hugo (film) fans also like?

Beyond Hugo (film) itself, the audience over-indexes on Austin Powers (film series) (234.75×), Ontario Hockey League (554.05×), Descendants (2015 film) (227.34×), and Beetlejuice (43.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Hugo (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hugo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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