Rascasse Audience Intelligence

Fireman Sam Audience in Germany

A data profile of the people who buy, follow and care about Fireman Sam in Germany — modelled from more than twelve digital signal sources. Fireman Sam has an estimated audience of 745,512 people in Germany.

#20among Animation in Germany#369among Movie / TV Show / Series in Germany#1142in Movies & TV

The average Fireman Sam fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Scooby-Doo, Overboard (film), with strongest over-indexing on Barbie (35.9× the country average).

Demographically, the Fireman Sam audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fireman Sam fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fireman Sam profile in Germany.

Audience size
746K
in Germany
Gender
72.2%♀
27.8% male
Age
42.2
average years
Country rank
#8417
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fireman Sam viewers

72.2% are female, 27.8% are male, average age 42.2.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Fireman Sam audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age42.2
Estimated audience size745,512
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Fireman Sam audience in Germany
Age bracketShare%
16-196%
20-2922%
30-3930%
40-4921%
50+22%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Fireman Sam audience comes from Germany.

Worldwide audience distribution share by country for Fireman Sam
CountryShare
Germany27.6%
United Kingdom18.6%
France9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fireman Sam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fireman Sam fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.24×
02Bayern~200K1.20×
03Rheinland-Pfalz~50K1.15×
04Baden-Württemberg~100K1.14×
05Saarland~10K1.11×
06Thüringen~20K1.10×
07Niedersachsen~80K1.08×
08Mecklenburg-Vorpommern~20K1.02×
09Sachsen-Anhalt~20K1.00×
10Schleswig-Holstein~30K0.97×
11Brandenburg~20K0.96×
12Nordrhein-Westfalen~200K0.95×
13Hessen~50K0.87×
14Hamburg~10K0.83×
15Bremen~5K0.79×
16Berlin~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Fireman Sam, Germany
0.65×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fireman Sam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fireman Sam audience
#·InterestCategoryAffinity×
01Dolphin TaleMovies & TV144.92×
02Overboard (film)Movies & TV118.01×
03I Dream of JeannieMovies & TV104.40×
04Peter SellersMovies & TV102.39×
05Victor BorgeMusic & Radio102.39×
06Monster House (film)Movies & TV100.45×
07The Parent Trap (1998 film)Movies & TV92.15×
08Trading PlacesMovies & TV88.96×
09Bee MovieMovies & TV78.98×
10Casper (film)Movies & TV75.73×
11TronMovies & TV68.01×
12Zoey 101Movies & TV65.26×
13Extracurricular activityKids & Family57.22×
14Power Rangers (film)Movies & TV55.64×
15Monty Python's Life of BrianMovies & TV55.57×
16Bob the BuilderMovies & TV50.77×
17Masha and the BearMovies & TV41.73×
18Scooby-DooMovies & TV36.53×
19BarbieMovies & TV35.90×
20Checker TobiMovies & TV16.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fireman Sam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fireman Sam audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
Convenience OrientationPREMIUM1.56×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fireman Sam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.87×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fireman Sam have in Germany?

Fireman Sam has an estimated audience of 745,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fireman Sam viewers?

72.2% of Fireman Sam fans are female, 27.8% are male, with an average age of 42.2 years.

03

Which brands do Fireman Sam fans like most?

Fireman Sam fans show strongest brand affinity for Barbie (35.9×), Scooby-Doo (36.53×), and Overboard (film) (118.01×) over the country average.

04

Where do Fireman Sam fans live in Germany?

Fireman Sam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fireman Sam fans also like?

Beyond Fireman Sam itself, the audience over-indexes on Scooby-Doo (36.53×), Overboard (film) (118.01×), I Dream of Jeannie (104.4×), and The Parent Trap (1998 film) (92.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Fireman Sam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fireman Sam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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