Fireman Sam Audience in Germany
Fireman Sam has an estimated audience of 415,333 people in Germany. 72.2% are female, 27.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Scooby-Doo, Tron, I Dream of Jeannie, The Parent Trap (1998 film).
The average Fireman Sam fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Scooby-Doo, Tron, with strongest over-indexing on Barbie (35.9× the country average). Demographically, the Fireman Sam audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Fireman Sam fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 42.2 |
| Estimated audience size | 415,333 |
Audience persona
The typical Fireman Sam fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,144 | 0.95× |
| Bayern | 159,648 | 1.25× |
| Baden-Württemberg | 127,076 | 1.17× |
| Niedersachsen | 84,266 | 1.09× |
| Hessen | 52,492 | 0.87× |
| Sachsen | 49,609 | 1.27× |
| Rheinland-Pfalz | 46,123 | 1.16× |
| Schleswig-Holstein | 27,266 | 0.96× |
| Brandenburg | 23,786 | 0.97× |
| Berlin | 23,769 | 0.67× |
| Thüringen | 21,498 | 1.06× |
| Sachsen-Anhalt | 20,226 | 0.98× |
| Hamburg | 15,167 | 0.85× |
| Mecklenburg-Vorpommern | 14,461 | 0.95× |
| Saarland | 10,534 | 1.08× |
| Bremen | 4,821 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 35.9× | Movies & TV |
| Scooby-Doo | 36.53× | Movies & TV |
| Tron | 68.01× | Movies & TV |
| I Dream of Jeannie | 104.4× | Movies & TV |
| The Parent Trap (1998 film) | 92.15× | Movies & TV |
| Overboard (film) | 118.01× | Movies & TV |
| Peter Sellers | 102.39× | Movies & TV |
| Bob the Builder | 50.77× | Movies & TV |
| Dolphin Tale | 144.92× | Movies & TV |
| Monster House (film) | 100.45× | Movies & TV |
| Monty Python's Life of Brian | 55.57× | Movies & TV |
| Power Rangers (film) | 55.64× | Movies & TV |
| Trading Places | 88.96× | Movies & TV |
| Casper (film) | 75.73× | Movies & TV |
| Masha and the Bear | 41.73× | Movies & TV |
| Bee Movie | 78.98× | Movies & TV |
| Zoey 101 | 65.26× | Movies & TV |
| Checker Tobi | 16.88× | Movies & TV |
| Beetlejuice | 13.11× | Movies & TV |
| Extracurricular activity | 57.22× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.85 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Extroversion | THRILL | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Community Orientation | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.1% |
| Germany | 19.9% |
| United States | 10.2% |
See Fireman Sam audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Fireman Sam have in Germany?
Fireman Sam has an estimated audience of 415,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fireman Sam fans?
72.2% of Fireman Sam fans are female, 27.8% are male, with an average age of 42.2 years.
Which brands do Fireman Sam fans like most?
Fireman Sam fans show strongest brand affinity for Barbie (35.9×), Scooby-Doo (36.53×), and Tron (68.01×) over the country average.
Where do Fireman Sam fans live in Germany?
Fireman Sam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,144), Bayern (reach 159,648), and Baden-Württemberg (reach 127,076). These three regions account for the largest share of the active audience.
What other brands do Fireman Sam fans also like?
Beyond Fireman Sam itself, the audience over-indexes on Scooby-Doo (36.53×), Tron (68.01×), I Dream of Jeannie (104.4×), and The Parent Trap (1998 film) (92.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fireman Sam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.