Barbie (film series) Audience in Germany
Barbie (film series) has an estimated audience of 1,429,729 people in Germany. 60.2% are female, 39.8% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Howard Wolowitz, Klis, Crawley Town F.C., Rossmann, Ipekyol.
The average Barbie (film series) fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Howard Wolowitz, Klis, Crawley Town F.C., with strongest over-indexing on Howard Wolowitz (42.42× the country average). Demographically, the Barbie (film series) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Barbie (film series) fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.3 |
| Estimated audience size | 1,429,729 |
Audience persona
The typical Barbie (film series) fan in Germany is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Howard Wolowitz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 376,590 | 1.2× |
| Bayern | 246,114 | 1.07× |
| Baden-Württemberg | 222,564 | 1.14× |
| Niedersachsen | 158,221 | 1.14× |
| Hessen | 116,754 | 1.07× |
| Rheinland-Pfalz | 76,181 | 1.06× |
| Sachsen | 64,639 | 0.92× |
| Berlin | 62,238 | 0.97× |
| Schleswig-Holstein | 52,144 | 1.02× |
| Brandenburg | 40,612 | 0.92× |
| Sachsen-Anhalt | 33,951 | 0.92× |
| Hamburg | 32,059 | 0.99× |
| Thüringen | 31,987 | 0.88× |
| Mecklenburg-Vorpommern | 22,573 | 0.83× |
| Saarland | 14,845 | 0.85× |
| Bremen | 12,535 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Howard Wolowitz | 42.42× | Movies & TV |
| Klis | 87.41× | Travel & Leisure |
| Crawley Town F.C. | 59.5× | Sports |
| Rossmann | 1.72× | Shopping |
| Ipekyol | 8.63× | Shopping |
| Knauf Insulation | 20× | Business & Career |
| Home Office | 1.79× | Business & Career |
| Lika | 29.3× | Travel & Leisure |
| Moroccan riad | 7.77× | Politics & Society |
| Unique Gifts | 1.71× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Zagreb | 4.68× | Travel & Leisure |
| Hooked on Phonics | 45.35× | Kids & Family |
| Gunzenhausen | 11.97× | Travel & Leisure |
| Birthday Gifts | 1.78× | Kids & Family |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Figure painting (hobby) | 3.85× | Arts & Culture |
| Corona (band) | 2.23× | Music & Radio |
| Grace Slick | 8.34× | Music & Radio |
| IPM | 13.38× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.62 |
| Indulgence | JOY | 1.8 |
| Need for Security | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
| Extroversion | THRILL | 1.18 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.9% |
| United States | 15.5% |
| Germany | 7.3% |
See Barbie (film series) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Barbie (film series) have in Germany?
Barbie (film series) has an estimated audience of 1,429,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbie (film series) fans?
60.2% of Barbie (film series) fans are female, 39.8% are male, with an average age of 42.3 years.
Which brands do Barbie (film series) fans like most?
Barbie (film series) fans show strongest brand affinity for Howard Wolowitz (42.42×), Klis (87.41×), and Crawley Town F.C. (59.5×) over the country average.
Where do Barbie (film series) fans live in Germany?
Barbie (film series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 376,590), Bayern (reach 246,114), and Baden-Württemberg (reach 222,564). These three regions account for the largest share of the active audience.
What other brands do Barbie (film series) fans also like?
Beyond Barbie (film series) itself, the audience over-indexes on Klis (87.41×), Crawley Town F.C. (59.5×), Rossmann (1.72×), and Ipekyol (8.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbie (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.