Rascasse Audience Intelligence

Peppa Pig Target Market in Germany

A data profile of the people who buy, follow and care about Peppa Pig in Germany — modelled from more than twelve digital signal sources. Peppa Pig has an estimated audience of 2,126,903 people in Germany.

#3among Toys in Germany#382among Brand in Germany#94in Kids & Family

The average Peppa Pig fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, PAW Patrol, Checker Tobi, with strongest over-indexing on Barbie (87.93× the country average).

Demographically, the Peppa Pig audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peppa Pig fan in Germany is more female, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peppa Pig profile in Germany.

Audience size
2.1M
in Germany
Gender
79.3%♀
20.7% male
Age
37.5
average years
Country rank
#3145
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peppa Pig

79.3% are female, 20.7% are male, average age 37.5.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Peppa Pig audience in Germany
MetricValue
Female79.3%
Male20.7%
Average age37.5
Estimated audience size2,126,903
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Peppa Pig audience in Germany
Age bracketShare%
16-1914%
20-2927%
30-3930%
40-4916%
50+12%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Peppa Pig audience comes from Germany.

Worldwide audience distribution share by country for Peppa Pig
CountryShare
Germany85.1%
Austria7.7%
Switzerland4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peppa Pig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peppa Pig customers by region in Germany
#RegionReachAffinity×
01Bayern~500K1.33×
02Rheinland-Pfalz~100K1.30×
03Baden-Württemberg~400K1.23×
04Thüringen~70K1.18×
05Saarland~30K1.12×
06Niedersachsen~200K1.08×
07Nordrhein-Westfalen~500K1.07×
08Sachsen~100K0.99×
09Mecklenburg-Vorpommern~40K0.97×
10Hessen~200K0.95×
11Brandenburg~60K0.94×
12Sachsen-Anhalt~50K0.91×
13Hamburg~40K0.85×
14Schleswig-Holstein~70K0.83×
15Berlin~60K0.64×
16Bremen~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Peppa Pig, Germany
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peppa Pig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peppa Pig audience
#·InterestCategoryAffinity×
01BarbieMovies & TV87.93×
02JoieKids & Family48.80×
03Teachers' DayKids & Family35.95×
04Toy storeKids & Family33.47×
05Play-DohKids & Family32.81×
06KiKaMovies & TV28.48×
07Fireman SamMovies & TV27.76×
08PAW PatrolMovies & TV23.68×
09Checker TobiMovies & TV16.23×
10Baby toysKids & Family12.79×
11PlaymobilKids & Family10.69×
12vertbaudetFashion & Accessoires10.64×
13Infant bedHome & Garden8.24×
14Child developmentBusiness & Career7.31×
15GrandparentKids & Family7.04×
16Smyths ToysKids & Family6.46×
17Ernsting's familyShopping6.33×
18Picture bookLiterature6.19×
19Baby foodKids & Family5.64×
20DeichmannShopping4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peppa Pig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peppa Pig audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.80×
CreativityOPEN1.59×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peppa Pig audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Career OrientationPOWER0.67×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peppa Pig's target market in Germany?

Peppa Pig's target market in Germany covers an estimated 2,126,903 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peppa Pig customers?

79.3% of the Peppa Pig audience are female, 20.7% are male, with an average age of 37.5 years.

03

Which brands do Peppa Pig fans like most?

Peppa Pig fans show strongest brand affinity for Barbie (87.93×), PAW Patrol (23.68×), and Checker Tobi (16.23×) over the country average.

04

Where do Peppa Pig fans live in Germany?

Peppa Pig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Peppa Pig fans also like?

Beyond Peppa Pig itself, the audience over-indexes on PAW Patrol (23.68×), Checker Tobi (16.23×), KiKa (28.48×), and Fireman Sam (27.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in Germany

See Peppa Pig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peppa Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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