Bluebrixx Audience in Germany
Bluebrixx has an estimated audience of 3,894,956 people in Germany. 61.8% are female, 38.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Model building, Lego, Radio-controlled car, Obi (store), Scale model.
The average Bluebrixx fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Model building, Lego, Radio-controlled car, with strongest over-indexing on Model building (20.27× the country average). Demographically, the Bluebrixx audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Bluebrixx fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.2 |
| Estimated audience size | 3,894,956 |
Audience persona
The typical Bluebrixx fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Model building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 887,350 | 1.04× |
| Bayern | 602,937 | 0.96× |
| Baden-Württemberg | 448,354 | 0.84× |
| Niedersachsen | 421,581 | 1.11× |
| Hessen | 294,104 | 0.99× |
| Sachsen | 282,014 | 1.48× |
| Rheinland-Pfalz | 217,563 | 1.11× |
| Schleswig-Holstein | 145,914 | 1.04× |
| Berlin | 141,392 | 0.81× |
| Brandenburg | 127,796 | 1.06× |
| Sachsen-Anhalt | 122,113 | 1.21× |
| Thüringen | 95,675 | 0.96× |
| Hamburg | 69,898 | 0.79× |
| Mecklenburg-Vorpommern | 65,293 | 0.88× |
| Saarland | 41,787 | 0.87× |
| Bremen | 27,408 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 20.27× | Kids & Family |
| Lego | 6.1× | Kids & Family |
| Radio-controlled car | 8.44× | Kids & Family |
| Obi (store) | 1.71× | Shopping |
| Scale model | 6.33× | Kids & Family |
| Lieferando.de | 1.82× | Food & Beverages |
| RTL Television | 2.44× | Movies & TV |
| Succulent plant | 3.39× | Home & Garden |
| Ariana Grande | 3.44× | Music & Radio |
| House music | 1.85× | Music & Radio |
| Flowering plant | 2.94× | Home & Garden |
| Legoland | 4.39× | Travel & Leisure |
| Electric guitar | 2.76× | Music & Radio |
| Vegetable Gardening | 3.8× | Food & Beverages |
| Crochet | 2.44× | Home & Garden |
| Toys | 1.71× | Games |
| ADAC | 1.89× | Cars & Mobility |
| Saturn (store) | 1.93× | Shopping |
| High school | 2.33× | Business & Career |
| Lego Technic | 6.08× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 1.06 |
| Convenience Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 5.5% |
| Switzerland | 2.5% |
See Bluebrixx audiences in other countries
More Toys audiences in Germany
- Lego (7,766,884)
- Peppa Pig (2,192,935)
- Playmobil (2,017,356)
- Barbie (1,910,214)
- Disney Princess (1,781,613)
Frequently asked questions
How many fans does Bluebrixx have in Germany?
Bluebrixx has an estimated audience of 3,894,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bluebrixx fans?
61.8% of Bluebrixx fans are female, 38.2% are male, with an average age of 37.2 years.
Which brands do Bluebrixx fans like most?
Bluebrixx fans show strongest brand affinity for Model building (20.27×), Lego (6.1×), and Radio-controlled car (8.44×) over the country average.
Where do Bluebrixx fans live in Germany?
Bluebrixx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 887,350), Bayern (reach 602,937), and Baden-Württemberg (reach 448,354). These three regions account for the largest share of the active audience.
What other brands do Bluebrixx fans also like?
Beyond Bluebrixx itself, the audience over-indexes on Lego (6.1×), Radio-controlled car (8.44×), Obi (store) (1.71×), and Scale model (6.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bluebrixx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.