Bluebrixx Audience in Germany
Bluebrixx has an estimated audience of 3,894,956 people in Germany. 61.8% are female, 38.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Hollywood Vampires (band), Urban Outfitters, Artillery, Energetics.
The average Bluebrixx fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Hollywood Vampires (band), Urban Outfitters, with strongest over-indexing on Saving (2.23× the country average). Demographically, the Bluebrixx audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Bluebrixx fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.2 |
| Estimated audience size | 3,894,956 |
Audience persona
The typical Bluebrixx fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 887,350 | 1.04× |
| Bayern | 602,937 | 0.96× |
| Baden-Württemberg | 448,354 | 0.84× |
| Niedersachsen | 421,581 | 1.11× |
| Hessen | 294,104 | 0.99× |
| Sachsen | 282,014 | 1.48× |
| Rheinland-Pfalz | 217,563 | 1.11× |
| Schleswig-Holstein | 145,914 | 1.04× |
| Berlin | 141,392 | 0.81× |
| Brandenburg | 127,796 | 1.06× |
| Sachsen-Anhalt | 122,113 | 1.21× |
| Thüringen | 95,675 | 0.96× |
| Hamburg | 69,898 | 0.79× |
| Mecklenburg-Vorpommern | 65,293 | 0.88× |
| Saarland | 41,787 | 0.87× |
| Bremen | 27,408 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.23× | Business & Career |
| Hollywood Vampires (band) | 8.68× | Music & Radio |
| Urban Outfitters | 1.63× | Shopping |
| Artillery | 6.1× | Music & Radio |
| Energetics | 8.44× | Sports |
| Picnic | 2.06× | Kids & Family |
| Salzkammergut | 4.06× | Travel & Leisure |
| Huck (magazine) | 4.44× | Internet & Social Media |
| Kerala | 1.8× | Travel & Leisure |
| Hostelworld | 2.59× | Travel & Leisure |
| Fantasy Earth: Zero | 2.66× | Games |
| Information sensitivity | 2.15× | Technology & Electronics |
| Vijesti.ba | 1.71× | News |
| Buddy – The Buddy Holly Story | 1.94× | Music & Radio |
| Carrie (novel) | 2.27× | Literature |
| Building insulation | 1.71× | Home & Garden |
| Liberace | 2.3× | Music & Radio |
| Hauptschule | 2.91× | Kids & Family |
| Cloppenburg | 1.68× | Travel & Leisure |
| Zemun | 6.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 1.06 |
| Convenience Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 5.5% |
| Switzerland | 2.5% |
See Bluebrixx audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Bluebrixx have in Germany?
Bluebrixx has an estimated audience of 3,894,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bluebrixx fans?
61.8% of Bluebrixx fans are female, 38.2% are male, with an average age of 37.2 years.
Which brands do Bluebrixx fans like most?
Bluebrixx fans show strongest brand affinity for Saving (2.23×), Hollywood Vampires (band) (8.68×), and Urban Outfitters (1.63×) over the country average.
Where do Bluebrixx fans live in Germany?
Bluebrixx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 887,350), Bayern (reach 602,937), and Baden-Württemberg (reach 448,354). These three regions account for the largest share of the active audience.
What other brands do Bluebrixx fans also like?
Beyond Bluebrixx itself, the audience over-indexes on Hollywood Vampires (band) (8.68×), Urban Outfitters (1.63×), Artillery (6.1×), and Energetics (8.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bluebrixx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.