Rail transport modelling Audience in Germany
Rail transport modelling has an estimated audience of 1,015,905 people in Germany. 31.5% are female, 68.5% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Model building, Miniatur Wunderland, Bluebrixx, Lower Saxony, Märklin.
The average Rail transport modelling fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Model building, Miniatur Wunderland, Bluebrixx, with strongest over-indexing on Model building (18.32× the country average). Demographically, the Rail transport modelling audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Rail transport modelling fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 42.8 |
| Estimated audience size | 1,015,905 |
Audience persona
The typical Rail transport modelling fan in Germany is more male, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Model building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,379 | 0.74× |
| Bayern | 141,991 | 0.87× |
| Baden-Württemberg | 123,477 | 0.89× |
| Sachsen | 99,976 | 2.01× |
| Niedersachsen | 85,742 | 0.87× |
| Hessen | 55,831 | 0.72× |
| Brandenburg | 44,909 | 1.43× |
| Sachsen-Anhalt | 41,769 | 1.59× |
| Rheinland-Pfalz | 40,467 | 0.8× |
| Thüringen | 39,508 | 1.53× |
| Berlin | 36,016 | 0.79× |
| Schleswig-Holstein | 30,048 | 0.82× |
| Mecklenburg-Vorpommern | 20,195 | 1.04× |
| Hamburg | 16,901 | 0.74× |
| Saarland | 7,314 | 0.59× |
| Bremen | 5,087 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 18.32× | Kids & Family |
| Miniatur Wunderland | 22.07× | Travel & Leisure |
| Bluebrixx | 9.67× | Kids & Family |
| Lower Saxony | 3.45× | Travel & Leisure |
| Märklin | 24.18× | Kids & Family |
| Hugendubel | 3.56× | Shopping |
| FRITZ!Box | 2.5× | Technology & Electronics |
| HO scale | 24.2× | Kids & Family |
| Scale model | 5.91× | Kids & Family |
| Deutsche Bahn | 1.68× | Cars & Mobility |
| Ursula von der Leyen | 4.82× | Politics & Society |
| Reinhard Mey | 3.83× | Music & Radio |
| Elbe | 4.33× | Travel & Leisure |
| ADAC | 2.02× | Cars & Mobility |
| Model Railroader | 16.89× | Travel & Leisure |
| Train station | 4.17× | Travel & Leisure |
| SUVs | 1.71× | Cars & Mobility |
| Conflagration | 2.98× | Politics & Society |
| Solar energy | 1.86× | Home & Garden |
| Karlsruhe | 3.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.3 |
| Quality Awareness | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.26 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.0% |
| United States | 18.3% |
| Germany | 8.0% |
See Rail transport modelling audiences in other countries
- Rail transport modelling — United States
- Rail transport modelling — United Kingdom
- Rail transport modelling — France
- Rail transport modelling — Italy
- Rail transport modelling — Spain
- Rail transport modelling — Brazil
- Rail transport modelling — Japan
- Rail transport modelling — South Korea
- Rail transport modelling — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rail transport modelling have in Germany?
Rail transport modelling has an estimated audience of 1,015,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rail transport modelling fans?
31.5% of Rail transport modelling fans are female, 68.5% are male, with an average age of 42.8 years.
Which brands do Rail transport modelling fans like most?
Rail transport modelling fans show strongest brand affinity for Model building (18.32×), Miniatur Wunderland (22.07×), and Bluebrixx (9.67×) over the country average.
Where do Rail transport modelling fans live in Germany?
Rail transport modelling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,379), Bayern (reach 141,991), and Baden-Württemberg (reach 123,477). These three regions account for the largest share of the active audience.
What other brands do Rail transport modelling fans also like?
Beyond Rail transport modelling itself, the audience over-indexes on Miniatur Wunderland (22.07×), Bluebrixx (9.67×), Lower Saxony (3.45×), and Märklin (24.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rail transport modelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.