A data profile of the people who buy, follow and care about Rail transport modelling in Germany — modelled from more than twelve digital signal sources. Rail transport modelling has an estimated audience of 1,015,905 people in Germany.
The average Rail transport modelling fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Model building, Bluebrixx, Miniatur Wunderland, with strongest over-indexing on Model building (18.32× the country average).
Demographically, the Rail transport modelling audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rail transport modelling fan in Germany is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Model building.
The key figures that characterise the Rail transport modelling profile in Germany.
31.5% are female, 68.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 42.8 |
| Estimated audience size | 1,015,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Rail transport modelling audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 28.0% |
| United States | 18.3% |
| Germany | 8.0% |
Where the Rail transport modelling audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~100K | 2.01× | |
| 02 | Sachsen-Anhalt | ~40K | 1.52× | |
| 03 | Thüringen | ~40K | 1.52× | |
| 04 | Brandenburg | ~40K | 1.43× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.07× | |
| 06 | Baden-Württemberg | ~100K | 0.92× | |
| 07 | Bayern | ~100K | 0.86× | |
| 08 | Niedersachsen | ~80K | 0.86× | |
| 09 | Schleswig-Holstein | ~30K | 0.86× | |
| 10 | Rheinland-Pfalz | ~40K | 0.81× | |
| 11 | Berlin | ~30K | 0.75× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.74× | |
| 13 | Hamburg | ~20K | 0.73× | |
| 14 | Hessen | ~60K | 0.71× | |
| 15 | Saarland | ~9K | 0.69× | |
| 16 | Bremen | ~6K | 0.66× |
The strongest cross-interests of the Rail transport modelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HO scale | Kids & Family | 24.20× | ||
| 02 | Märklin | Kids & Family | 24.18× | ||
| 03 | Miniatur Wunderland | Travel & Leisure | 22.07× | ||
| 04 | Model building | Kids & Family | 18.32× | ||
| 05 | Model Railroader | Travel & Leisure | 16.89× | ||
| 06 | Bluebrixx | Kids & Family | 9.67× | ||
| 07 | Scale model | Kids & Family | 5.91× | ||
| 08 | Ursula von der Leyen | Politics & Society | 4.82× | ||
| 09 | Schwäbisch Hall | Business & Career | 4.35× | ||
| 10 | Elbe | Travel & Leisure | 4.33× | ||
| 11 | Train station | Travel & Leisure | 4.17× | ||
| 12 | Reinhard Mey | Music & Radio | 3.83× | ||
| 13 | Hugendubel | Shopping | 3.56× | ||
| 14 | Lower Saxony | Travel & Leisure | 3.45× | ||
| 15 | Conflagration | Politics & Society | 2.98× | ||
| 16 | FRITZ!Box | Technology & Electronics | 2.50× | ||
| 17 | ADAC | Cars & Mobility | 2.02× | ||
| 18 | Solar energy | Home & Garden | 1.86× | ||
| 19 | SUVs | Cars & Mobility | 1.71× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Risk Appetite | THRILL | 1.25× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× |
Rail transport modelling has an estimated audience of 1,015,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
31.5% of Rail transport modelling fans are female, 68.5% are male, with an average age of 42.8 years.
Rail transport modelling fans show strongest brand affinity for Model building (18.32×), Bluebrixx (9.67×), and Miniatur Wunderland (22.07×) over the country average.
Rail transport modelling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rail transport modelling itself, the audience over-indexes on Bluebrixx (9.67×), Miniatur Wunderland (22.07×), Märklin (24.18×), and Hugendubel (3.56×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rail transport modelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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