Top 50 Cars & Mobility brands in Germany

This curated ranking covers the 50 largest cars & mobility brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4,003 cars & mobility brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Vehicles, Automobiles and Deutsche Bahn lead the list with a combined estimated audience of 68,120,594 people. Across all 50 entries the average audience size is 8,842,123, and the largest, Vehicles, reaches around 31,249,664 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each cars & mobility brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Vehicles	31,249,664	4.1%	Lifestyle cluster	Cars & Mobility
2	Automobiles	20,591,428	3.8%	Lifestyle cluster	Cars & Mobility
3	Deutsche Bahn	16,279,502	76.2%	Public transport	Cars & Mobility
4	Motor vehicle	14,969,963	4.8%		Cars & Mobility
5	AutoScout24	14,843,413	28.2%	Used cars	Cars & Mobility
6	Aral AG	14,569,693	96.3%	Fuel / petrol	Cars & Mobility
7	Deutschlandticket	12,948,691	95.5%		Cars & Mobility
8	Transport	12,696,821	4.1%		Cars & Mobility
9	Volkswagen	11,423,800	8.0%	Car manufacturer	Cars & Mobility
10	BMW	10,940,591	6.4%	Car manufacturer	Cars & Mobility
11	SUVs	10,724,717	3.7%	Car type	Cars & Mobility
12	RVs	10,510,586	6.3%	Car type	Cars & Mobility
13	Used car	9,687,213	5.5%	Car type	Cars & Mobility
14	Škoda Auto	9,462,647	11.8%	Car manufacturer	Cars & Mobility
15	Boats	9,403,192	3.6%		Cars & Mobility
16	Audi	9,185,852	8.0%	Car manufacturer	Cars & Mobility
17	Electric car	9,135,585	6.7%	Car type	Cars & Mobility
18	ADAC	8,424,092	88.4%	Automobile club	Cars & Mobility
19	Engine	8,257,610	6.2%		Cars & Mobility
20	Tire	8,235,978	5.1%	City	Cars & Mobility
21	Porsche	8,044,173	7.6%	Car manufacturer	Cars & Mobility
22	Car rentals	8,037,263	4.0%		Cars & Mobility
23	Mercedes-Benz	7,974,270	7.0%	Car manufacturer	Cars & Mobility
24	Bicycle	7,593,741	4.5%		Cars & Mobility
25	Motorcycles	7,358,776	3.9%	TV series	Cars & Mobility
26	Hybrids	6,908,792	4.8%		Cars & Mobility
27	Petrol engine	6,875,146	53.4%		Cars & Mobility
28	Driving	6,649,077	4.7%		Cars & Mobility
29	FlixBus	6,644,514	13.8%	Public transport	Cars & Mobility
30	Motorcycling	6,594,047	4.5%		Cars & Mobility
31	Motorsport	6,586,026	4.5%	Sport	Cars & Mobility
32	Auto mechanic	6,526,435	6.5%		Cars & Mobility
33	Trucks	6,477,244	3.8%		Cars & Mobility
34	Plug-in hybrid	6,438,545	11.2%		Cars & Mobility
35	Motorcycle racing	6,218,145	4.6%	Sport	Cars & Mobility
36	Electric motor	6,005,070	7.0%	Engine type	Cars & Mobility
37	Electric vehicle	6,004,033	5.2%	Car type	Cars & Mobility
38	Car dealership	5,963,168	5.7%		Cars & Mobility
39	Toyota	5,914,968	3.4%	Car manufacturer	Cars & Mobility
40	Wheel	5,899,215	3.7%		Cars & Mobility
41	Hyundai	5,757,961	5.5%	Car manufacturer	Cars & Mobility
42	Tesla Motors	5,689,558	5.6%	Car manufacturer	Cars & Mobility
43	Hatchback	5,655,647	6.6%		Cars & Mobility
44	Used Cars	5,588,871	6.2%	Car type	Cars & Mobility
45	RV park	5,493,850	12.1%		Cars & Mobility
46	Airplane	5,224,731	3.3%		Cars & Mobility
47	Public transport	5,183,263	4.2%		Cars & Mobility
48	Scooters	5,181,173	3.6%	Band	Cars & Mobility
49	Auto maintenance	5,115,559	7.3%		Cars & Mobility
50	Ford Motor Company	4,961,896	13.7%	Car manufacturer	Cars & Mobility