Rascasse Audience Intelligence

Boats Audience in Germany

A data profile of the people who buy, follow and care about Boats in Germany — modelled from more than twelve digital signal sources. Boats has an estimated audience of 9,403,192 people in Germany.

#228among Topic in Germany#14in Cars & Mobility

The average Boats fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real property, Tagesschau, Volunteering, with strongest over-indexing on Real property (4× the country average).

Demographically, the Boats audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boats fan in Germany is more male, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boats profile in Germany.

Audience size
9.4M
in Germany
Gender
39.9%♀
60.1% male
Age
41.8
average years
Country rank
#373
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boats fans

39.9% are female, 60.1% are male, average age 41.8.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Boats audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age41.8
Estimated audience size9,403,192
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Boats audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Boats audience comes from Germany.

Worldwide audience distribution share by country for Boats
CountryShare
United States21.6%
Italy5.4%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boats audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boats fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~300K1.23×
02Berlin~500K1.20×
03Mecklenburg-Vorpommern~200K1.18×
04Schleswig-Holstein~400K1.16×
05Nordrhein-Westfalen~2M1.07×
06Brandenburg~300K1.06×
07Niedersachsen~900K1.03×
08Hessen~700K1.02×
09Bremen~80K1.02×
10Baden-Württemberg~1M0.94×
11Rheinland-Pfalz~400K0.94×
12Bayern~1.5M0.92×
13Sachsen-Anhalt~200K0.87×
14Sachsen~400K0.86×
15Saarland~90K0.78×
16Thüringen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Boats, Germany
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boats audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility4.83×
02Truck camperCars & Mobility4.32×
03Real propertyHome & Garden4.00×
04Škoda KodiaqCars & Mobility3.61×
05SixtCars & Mobility3.23×
06PandoraFashion & Accessoires2.95×
07AllgäuTravel & Leisure2.95×
08Instant GamingGames2.64×
09VolunteeringPolitics & Society2.60×
10Luxury yachtTravel & Leisure2.59×
11SatireLiterature2.44×
12CarpentryHome & Garden2.30×
13Google DriveTechnology & Electronics2.09×
14Labrador RetrieverPets & Animals1.86×
15Solar energyHome & Garden1.84×
16French BulldogPets & Animals1.83×
17ADACCars & Mobility1.75×
18Efficient energy useTechnology & Electronics1.68×
19TransfermarktSports1.64×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boats audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.52×
Risk AppetiteTHRILL1.47×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boats audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
CreativityOPEN0.78×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boats have in Germany?

Boats has an estimated audience of 9,403,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boats fans?

39.9% of Boats fans are female, 60.1% are male, with an average age of 41.8 years.

03

Which brands do Boats fans like most?

Boats fans show strongest brand affinity for Real property (4×), Tagesschau (1.62×), and Volunteering (2.6×) over the country average.

04

Where do Boats fans live in Germany?

Boats fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Boats fans also like?

Beyond Boats itself, the audience over-indexes on Tagesschau (1.62×), Volunteering (2.6×), Motorboat (4.83×), and Transfermarkt (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Boats audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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