Boats Audience in Germany
Boats has an estimated audience of 9,403,192 people in Germany. 39.9% are female, 60.1% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Esra Erol, Jaguar F-Pace, Phil Campbell (musician), Metamorphoses.
The average Boats fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Esra Erol, Jaguar F-Pace, with strongest over-indexing on Icon (magazine) (1.61× the country average). Demographically, the Boats audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 41.8 |
| Estimated audience size | 9,403,192 |
Audience persona
The typical Boats fan in Germany is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,217,291 | 1.08× |
| Bayern | 1,372,283 | 0.91× |
| Baden-Württemberg | 1,197,122 | 0.93× |
| Niedersachsen | 952,504 | 1.04× |
| Hessen | 721,063 | 1.01× |
| Berlin | 520,768 | 1.24× |
| Rheinland-Pfalz | 431,471 | 0.92× |
| Schleswig-Holstein | 408,578 | 1.21× |
| Sachsen | 384,905 | 0.83× |
| Brandenburg | 311,616 | 1.07× |
| Hamburg | 272,655 | 1.28× |
| Mecklenburg-Vorpommern | 220,466 | 1.23× |
| Sachsen-Anhalt | 202,485 | 0.83× |
| Thüringen | 171,810 | 0.72× |
| Saarland | 82,175 | 0.71× |
| Bremen | 79,898 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 1.61× | Arts & Culture |
| Esra Erol | 3.21× | Movies & TV |
| Jaguar F-Pace | 3.31× | Cars & Mobility |
| Phil Campbell (musician) | 2.65× | Music & Radio |
| Metamorphoses | 1.66× | Literature |
| Golem | 1.51× | Technology & Electronics |
| Hundertwasserhaus | 2.19× | Travel & Leisure |
| Glashütte | 1.68× | Travel & Leisure |
| Chalkidiki | 1.6× | Travel & Leisure |
| Carrie (novel) | 2.16× | Literature |
| Hostelworld | 2.24× | Travel & Leisure |
| Scratching post | 2.12× | Pets & Animals |
| Vijesti.ba | 1.53× | News |
| Hakone, Kanagawa | 2.22× | Travel & Leisure |
| The Equalizer | 1.72× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| The Client (1994 film) | 2.27× | Movies & TV |
| Fakty TVN | 2.74× | Movies & TV |
| Throne of Glass | 1.78× | Literature |
| Club chair | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.29 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boats have in Germany?
Boats has an estimated audience of 9,403,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boats fans?
39.9% of Boats fans are female, 60.1% are male, with an average age of 41.8 years.
Which brands do Boats fans like most?
Boats fans show strongest brand affinity for Icon (magazine) (1.61×), Esra Erol (3.21×), and Jaguar F-Pace (3.31×) over the country average.
Where do Boats fans live in Germany?
Boats fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,217,291), Bayern (reach 1,372,283), and Baden-Württemberg (reach 1,197,122). These three regions account for the largest share of the active audience.
What other brands do Boats fans also like?
Beyond Boats itself, the audience over-indexes on Esra Erol (3.21×), Jaguar F-Pace (3.31×), Phil Campbell (musician) (2.65×), and Metamorphoses (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.