Boats Audience in Brazil
Boats has an estimated audience of 10,353,096 people in Brazil. 44.5% are female, 55.5% are male, average age 41.3. Top brand affinities: Nature, Motorboat, Mixed martial arts, SUVs, Spas.
Top brand affinities include Nature, Motorboat, Mixed martial arts, with strongest over-indexing on Nature (1.64× the country average). Demographically, the Boats audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.3 |
| Estimated audience size | 10,353,096 |
Audience persona
The typical Boats fan in Brazil is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.64× | Home & Garden |
| Motorboat | 4.5× | Cars & Mobility |
| Mixed martial arts | 3.1× | Sports |
| SUVs | 1.99× | Cars & Mobility |
| Spas | 1.66× | Beauty & Wellness |
| Volkswagen | 1.89× | Cars & Mobility |
| Honda | 1.75× | Cars & Mobility |
| Real property | 1.64× | Home & Garden |
| Hyundai | 2.45× | Cars & Mobility |
| Air travel | 1.56× | Travel & Leisure |
| Lodging | 2.26× | Travel & Leisure |
| Localiza | 1.64× | Cars & Mobility |
| Sport Club do Recife | 1.53× | Sports |
| Business class | 2.21× | Travel & Leisure |
| Pizza | 1.5× | Food & Beverages |
| Bars | 1.57× | Travel & Leisure |
| Ford Ka | 2.28× | Cars & Mobility |
| Sweepstakes | 2.15× | Games |
| Personal water craft | 3.6× | Cars & Mobility |
| Electrolux | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.23 |
| Need for Security | CONSERVATISM | 1.92 |
| Luxury Orientation | PREMIUM | 1.64 |
| Travelling | THRILL | 1.55 |
| Patriotism | CONSERVATISM | 1.49 |
| Family Orientation | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.