A data profile of the people who buy, follow and care about Boats in Brazil — modelled from more than twelve digital signal sources. Boats has an estimated audience of 10,353,096 people in Brazil.
Boats has an estimated audience of 10,353,096 people in Brazil. 44.5% are female, 55.5% are male, average age 41.3. Top brand affinities: Motorboat, Real property, Lodging, Personal water craft, Minivans.
Top brand affinities include Motorboat, Real property, Lodging, with strongest over-indexing on Motorboat (4.02× the country average).
Demographically, the Boats audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Boats fan in Brazil is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.
The key figures that characterise the Boats profile in Brazil.
44.5% are female, 55.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.3 |
| Estimated audience size | 10,353,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Boats audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 4.54× | ||
| 02 | Motorboat | Cars & Mobility | 4.02× | ||
| 03 | Personal water craft | Cars & Mobility | 3.25× | ||
| 04 | Porsche Macan | Cars & Mobility | 2.93× | ||
| 05 | Porsche Cayenne | Cars & Mobility | 2.51× | ||
| 06 | Family car | Cars & Mobility | 2.46× | ||
| 07 | Minivans | Cars & Mobility | 2.36× | ||
| 08 | Lodging | Travel & Leisure | 1.89× | ||
| 09 | Sandra Bullock | Movies & TV | 1.89× | ||
| 10 | Mitsubishi | Cars & Mobility | 1.80× | ||
| 11 | Jeep Compass | Cars & Mobility | 1.79× | ||
| 12 | Rail transport | Travel & Leisure | 1.79× | ||
| 13 | Hatchback | Cars & Mobility | 1.73× | ||
| 14 | Real property | Home & Garden | 1.67× | ||
| 15 | Public transport | Cars & Mobility | 1.61× | ||
| 16 | Land Rover | Cars & Mobility | 1.61× | ||
| 17 | Island | Travel & Leisure | 1.58× | ||
| 18 | Sweepstakes | Games | 1.52× | ||
| 19 | Max Verstappen | Sports | 1.52× | ||
| 20 | Hyundai | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Spirituality | BALANCE | 0.77× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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