A data profile of the people who buy, follow and care about Boats in India — modelled from more than twelve digital signal sources. Boats has an estimated audience of 9,617,619 people in India.
Boats has an estimated audience of 9,617,619 people in India. 22.8% are female, 77.2% are male, average age 33.2. Top brand affinities: Volunteering, Automobiles, Drawing, Reptiles, Spas.
Top brand affinities include Volunteering, Automobiles, Drawing, with strongest over-indexing on Volunteering (2.84× the country average).
Demographically, the Boats audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Boats fan in India is more male, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Volunteering.
The key figures that characterise the Boats profile in India.
22.8% are female, 77.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 33.2 |
| Estimated audience size | 9,617,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Boats audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 3.13× | ||
| 02 | Volunteering | Politics & Society | 2.84× | ||
| 03 | Drawing | Home & Garden | 2.30× | ||
| 04 | Real property | Home & Garden | 2.29× | ||
| 05 | Cruises | Travel & Leisure | 2.19× | ||
| 06 | Manga | Literature | 1.84× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.78× | ||
| 09 | Search engine optimization | Business & Career | 1.74× | ||
| 10 | Desserts | Food & Beverages | 1.71× | ||
| 11 | Fast food restaurants | Food & Beverages | 1.71× | ||
| 12 | Social media marketing | Business & Career | 1.69× | ||
| 13 | Comics | Literature | 1.68× | ||
| 14 | Young's | Food & Beverages | 1.64× | ||
| 15 | Dogs | Pets & Animals | 1.60× | ||
| 16 | Spas | Beauty & Wellness | 1.59× | ||
| 17 | Toys | Games | 1.58× | ||
| 18 | Automobiles | Cars & Mobility | 1.56× | ||
| 19 | Vacations | Travel & Leisure | 1.55× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Social Media Usage | JOY | 0.63× | |
| Tradition | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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