A data profile of the people who buy, follow and care about Boats in Austria — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,143,279 people in Austria.
The average Boats fan in Austria is 41.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include WhatsApp, Austrian Airlines, Politics, with strongest over-indexing on WhatsApp (1.85× the country average).
Demographically, the Boats audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Boats fan in Austria is more male, around 41.9 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Boats profile in Austria.
38.6% are female, 61.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.9 |
| Estimated audience size | 1,143,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Boats audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.32× | |
| 02 | Vienna | ~200K | 1.08× | |
| 03 | Vorarlberg | ~40K | 1.03× | |
| 04 | Styria | ~100K | 0.99× | |
| 05 | Upper Austria | ~100K | 0.97× | |
| 06 | Carinthia (state) | ~60K | 0.95× | |
| 07 | Tyrol | ~70K | 0.92× | |
| 08 | Lower Austria | ~100K | 0.90× | |
| 09 | Burgenland | ~30K | 0.87× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 3.85× | ||
| 02 | Family car | Cars & Mobility | 2.99× | ||
| 03 | Bicycle | Cars & Mobility | 2.43× | ||
| 04 | Real estate broker | Home & Garden | 2.31× | ||
| 05 | Cruises | Travel & Leisure | 2.17× | ||
| 06 | Italian cuisine | Food & Beverages | 2.09× | ||
| 07 | Motorcycles | Cars & Mobility | 2.08× | ||
| 08 | Politics | Politics & Society | 1.99× | ||
| 09 | Internet & Social Media | 1.85× | |||
| 10 | Austrian Airlines | Travel & Leisure | 1.80× | ||
| 11 | Ryanair | Travel & Leisure | 1.75× | ||
| 12 | Blues music | Music & Radio | 1.74× | ||
| 13 | Hornbach | Shopping | 1.70× | ||
| 14 | Hobby | Home & Garden | 1.69× | ||
| 15 | Renovation | Home & Garden | 1.67× | ||
| 16 | Toys | Games | 1.66× | ||
| 17 | Cineplexx Cinemas | Movies & TV | 1.64× | ||
| 18 | Wikipedia | Internet & Social Media | 1.60× | ||
| 19 | Electronics | Technology & Electronics | 1.60× | ||
| 20 | Instant messaging | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Community Orientation | OPEN | 1.44× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× |
Boats has an estimated audience of 1,143,279 people in Austria, concentrated in Vienna and Lower Austria.
38.6% of Boats fans are female, 61.4% are male, with an average age of 41.9 years.
Boats fans show strongest brand affinity for WhatsApp (1.85×), Austrian Airlines (1.8×), and Politics (1.99×) over the country average.
Boats fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Austrian Airlines (1.8×), Politics (1.99×), Hornbach (1.7×), and Bicycle (2.43×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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