Boats Audience in Mexico
Boats has an estimated audience of 5,041,025 people in Mexico. 44.5% are female, 55.5% are male, average age 35.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (490.06× the country average). Demographically, the Boats audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 35.6 |
| Estimated audience size | 5,041,025 |
Audience persona
The typical Boats fan in Mexico is more male, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
Top brand affinities of Boats fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 490.06× | Travel & Leisure |
| Shopping and fashion | 193.91× | Shopping |
| Game consoles | 144.19× | Technology & Electronics |
| Catholic Church | 100.68× | Politics & Society |
| Travel agency | 79.55× | Travel & Leisure |
| Mobile game | 62.23× | Games |
| Sarcasm | 63.39× | Politics & Society |
| Broadcasting of sports events | 88.25× | Movies & TV |
| Banana | 55.94× | Food & Beverages |
| El País | 58.42× | News |
| Valentine's Day | 96.96× | Kids & Family |
| Exfoliation (cosmetology) | 96.19× | Beauty & Wellness |
| Dentistry | 45.99× | Business & Career |
| Orange (fruit) | 50.96× | Food & Beverages |
| Immigration | 52.21× | Politics & Society |
| Daily Horoscope | 414.03× | Internet & Social Media |
| Machu Picchu | 38.53× | Travel & Leisure |
| Freeware | 24.86× | Technology & Electronics |
| Love & Sex | 36.6× | Kids & Family |
| Pilsner | 41.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 21.14 |
| Spirituality | BALANCE | 20.88 |
| Urban Lifestyle | OPEN | 4.45 |
| Risk Appetite | THRILL | 2.78 |
| Quality Awareness | PREMIUM | 1.74 |
| Career Orientation | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.