Boats Audience in Mexico
Boats has an estimated audience of 5,041,025 people in Mexico. 44.5% are female, 55.5% are male, average age 35.6. Top brand affinities: MSN, Catholic Church, Travel agency, Banana, Broadcasting of sports events.
Top brand affinities include MSN, Catholic Church, Travel agency, with strongest over-indexing on MSN (3.59× the country average). Demographically, the Boats audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 35.6 |
| Estimated audience size | 5,041,025 |
Audience persona
The typical Boats fan in Mexico is more male, around 35.6 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.59× | News |
| Catholic Church | 2.86× | Politics & Society |
| Travel agency | 3.53× | Travel & Leisure |
| Banana | 3.17× | Food & Beverages |
| Broadcasting of sports events | 4.61× | Movies & TV |
| Game consoles | 2.29× | Technology & Electronics |
| El País | 3.24× | News |
| Pedro Pascal | 2.84× | Movies & TV |
| Sarcasm | 2.73× | Politics & Society |
| Boat show | 20× | Travel & Leisure |
| Airbnb | 1.79× | Travel & Leisure |
| Immigration | 5.29× | Politics & Society |
| Dentistry | 2.71× | Business & Career |
| Orange (fruit) | 4.37× | Food & Beverages |
| Rim (wheel) | 4.38× | Cars & Mobility |
| Machu Picchu | 3.6× | Travel & Leisure |
| Freeware | 2.38× | Technology & Electronics |
| High school | 3.19× | Business & Career |
| Pilsner | 3.88× | Food & Beverages |
| Papaya | 3.03× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.12 |
| Quality Awareness | PREMIUM | 1.94 |
| Risk Appetite | THRILL | 1.8 |
| Luxury Orientation | PREMIUM | 1.8 |
| Urban Lifestyle | OPEN | 1.47 |
| Spirituality | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.