A data profile of the people who buy, follow and care about Boats in Mexico — modelled from more than twelve digital signal sources. Boats has an estimated audience of 5,041,025 people in Mexico.
Boats has an estimated audience of 5,041,025 people in Mexico. 44.5% are female, 55.5% are male, average age 35.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (490.06× the country average).
Demographically, the Boats audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Boats fan in Mexico is more male, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Boats profile in Mexico.
44.5% are female, 55.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 35.6 |
| Estimated audience size | 5,041,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Boats audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 490.06× | ||
| 02 | Daily Horoscope | Internet & Social Media | 414.03× | ||
| 03 | Shopping and fashion | Shopping | 193.91× | ||
| 04 | Game consoles | Technology & Electronics | 144.19× | ||
| 05 | Catholic Church | Politics & Society | 100.68× | ||
| 06 | Valentine's Day | Kids & Family | 96.96× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 96.19× | ||
| 08 | Broadcasting of sports events | Movies & TV | 88.25× | ||
| 09 | Travel agency | Travel & Leisure | 79.55× | ||
| 10 | Sarcasm | Politics & Society | 63.39× | ||
| 11 | Mobile game | Games | 62.23× | ||
| 12 | El País | News | 58.42× | ||
| 13 | Banana | Food & Beverages | 55.94× | ||
| 14 | Immigration | Politics & Society | 52.21× | ||
| 15 | Orange (fruit) | Food & Beverages | 50.96× | ||
| 16 | Dentistry | Business & Career | 45.99× | ||
| 17 | Pilsner | Food & Beverages | 41.02× | ||
| 18 | Machu Picchu | Travel & Leisure | 38.53× | ||
| 19 | Love & Sex | Kids & Family | 36.60× | ||
| 20 | Freeware | Technology & Electronics | 24.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 21.14× | |
| Spirituality | BALANCE | 20.88× | |
| Urban Lifestyle | OPEN | 4.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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