A data profile of the people who buy, follow and care about Boats in Canada — modelled from more than twelve digital signal sources. Boats has an estimated audience of 6,696,503 people in Canada.
The average Boats fan in Canada is 42.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Solar energy, Lawn mower, with strongest over-indexing on Real property (1.92× the country average).
Demographically, the Boats audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Boats fan in Canada is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Real property.
The key figures that characterise the Boats profile in Canada.
38.2% are female, 61.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 42.6 |
| Estimated audience size | 6,696,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Boats audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.46× | |
| 02 | British Columbia | ~1.5M | 1.44× | |
| 03 | Alberta | ~900K | 1.11× | |
| 04 | Nova Scotia | ~200K | 0.99× | |
| 05 | Manitoba | ~200K | 0.97× | |
| 06 | Saskatchewan | ~200K | 0.97× | |
| 07 | New Brunswick | ~100K | 0.96× | |
| 08 | Newfoundland and Labrador | ~100K | 0.96× | |
| 09 | Prince Edward Island | ~20K | 0.75× | |
| 10 | Quebec | ~1M | 0.67× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jet ski | Sports | 2.71× | ||
| 02 | Truck camper | Cars & Mobility | 2.56× | ||
| 03 | Personal water craft | Cars & Mobility | 2.17× | ||
| 04 | Lawn mower | Home & Garden | 1.99× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 1.96× | ||
| 06 | Automobile repair shop | Cars & Mobility | 1.93× | ||
| 07 | Real property | Home & Garden | 1.92× | ||
| 08 | Family car | Cars & Mobility | 1.88× | ||
| 09 | Carcare | Cars & Mobility | 1.83× | ||
| 10 | Mineral water | Food & Beverages | 1.82× | ||
| 11 | Air pollution | Health | 1.81× | ||
| 12 | Off-road vehicle | Cars & Mobility | 1.78× | ||
| 13 | Standup paddleboarding | Sports | 1.74× | ||
| 14 | Max Verstappen | Sports | 1.71× | ||
| 15 | Sustainable energy | Home & Garden | 1.63× | ||
| 16 | Solar energy | Home & Garden | 1.61× | ||
| 17 | Rail transport | Travel & Leisure | 1.59× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 19 | GMC | Cars & Mobility | 1.56× | ||
| 20 | Electric vehicle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Boats has an estimated audience of 6,696,503 people in Canada, concentrated in Ontario and British Columbia.
38.2% of Boats fans are female, 61.8% are male, with an average age of 42.6 years.
Boats fans show strongest brand affinity for Real property (1.92×), Solar energy (1.61×), and Lawn mower (1.99×) over the country average.
Boats fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Solar energy (1.61×), Lawn mower (1.99×), Jet ski (2.71×), and Rail transport (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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