Boats Audience in Canada
Boats has an estimated audience of 6,696,503 people in Canada. 38.2% are female, 61.8% are male, average age 42.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Solar energy, Lawn mower, Jet ski, Rail transport.
The average Boats fan in Canada is 42.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Solar energy, Lawn mower, with strongest over-indexing on Real property (1.92× the country average). Demographically, the Boats audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 42.6 |
| Estimated audience size | 6,696,503 |
Audience persona
The typical Boats fan in Canada is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,098,665 | 1.46× |
| British Columbia | 1,442,786 | 1.44× |
| Quebec | 1,068,138 | 0.67× |
| Alberta | 917,849 | 1.11× |
| Manitoba | 244,071 | 0.97× |
| Saskatchewan | 206,051 | 0.97× |
| Nova Scotia | 198,600 | 0.99× |
| New Brunswick | 148,249 | 0.96× |
| Newfoundland and Labrador | 98,128 | 0.96× |
| Prince Edward Island | 24,604 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.92× | Home & Garden |
| Solar energy | 1.61× | Home & Garden |
| Lawn mower | 1.99× | Home & Garden |
| Jet ski | 2.71× | Sports |
| Rail transport | 1.59× | Travel & Leisure |
| Sustainable energy | 1.63× | Home & Garden |
| Personal water craft | 2.17× | Cars & Mobility |
| Family car | 1.88× | Cars & Mobility |
| Standup paddleboarding | 1.74× | Sports |
| Automobile repair shop | 1.93× | Cars & Mobility |
| Electric vehicle | 1.5× | Cars & Mobility |
| Air pollution | 1.81× | Health |
| Truck camper | 2.56× | Cars & Mobility |
| Carcare | 1.83× | Cars & Mobility |
| Max Verstappen | 1.71× | Sports |
| Non-alcoholic beverage | 1.58× | Food & Beverages |
| Off-road vehicle | 1.78× | Cars & Mobility |
| Electric motorcycles and scooters | 1.96× | Cars & Mobility |
| Mineral water | 1.82× | Food & Beverages |
| GMC | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Boats have in Canada?
Boats has an estimated audience of 6,696,503 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Boats fans?
38.2% of Boats fans are female, 61.8% are male, with an average age of 42.6 years.
Which brands do Boats fans like most?
Boats fans show strongest brand affinity for Real property (1.92×), Solar energy (1.61×), and Lawn mower (1.99×) over the country average.
Where do Boats fans live in Canada?
Boats fans in Canada are most concentrated in Ontario (reach 4,098,665), British Columbia (reach 1,442,786), and Quebec (reach 1,068,138). These three regions account for the largest share of the active audience.
What other brands do Boats fans also like?
Beyond Boats itself, the audience over-indexes on Solar energy (1.61×), Lawn mower (1.99×), Jet ski (2.71×), and Rail transport (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.