Boats Audience in Spain
Boats has an estimated audience of 7,256,661 people in Spain. 41.9% are female, 58.1% are male, average age 45.9. Top brand affinities: Singer-songwriter, TripAdvisor, Sports nutrition, Aldi, Luxury yacht.
Top brand affinities include Singer-songwriter, TripAdvisor, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Boats audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 45.9 |
| Estimated audience size | 7,256,661 |
Audience persona
The typical Boats fan in Spain is more male, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| TripAdvisor | 4.3× | Travel & Leisure |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.46× | Shopping |
| Luxury yacht | 3.77× | Travel & Leisure |
| MSN | 2.59× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.8× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Real property | 2.79× | Home & Garden |
| Movistar | 1.81× | Technology & Electronics |
| CAC 40 | 2.06× | Business & Career |
| Logitravel | 3.11× | Travel & Leisure |
| SUVs | 1.58× | Cars & Mobility |
| Kundalini yoga | 3.6× | Health |
| Rugby union | 3.72× | Sports |
| Coches.net | 1.51× | Cars & Mobility |
| Conforama | 2.2× | Home & Garden |
| Motorsport | 2.12× | Cars & Mobility |
| Stradivarius | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Indulgence | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.41 |
| Quality Awareness | PREMIUM | 1.35 |
| Travelling | THRILL | 1.3 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.