A data profile of the people who buy, follow and care about Boats in Spain — modelled from more than twelve digital signal sources. Boats has an estimated audience of 7,256,661 people in Spain.
Boats has an estimated audience of 7,256,661 people in Spain. 41.9% are female, 58.1% are male, average age 45.9. Top brand affinities: WhatsApp, Iberia (airline), Real property, Refrigerator, Distilled beverage.
Top brand affinities include WhatsApp, Iberia (airline), Real property, with strongest over-indexing on WhatsApp (2.19× the country average).
Demographically, the Boats audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Boats fan in Spain is more male, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Boats profile in Spain.
41.9% are female, 58.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 45.9 |
| Estimated audience size | 7,256,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Boats audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.23× | ||
| 02 | Satire | Literature | 3.17× | ||
| 03 | Betfair | Games | 3.00× | ||
| 04 | Refrigerator | Home & Garden | 2.85× | ||
| 05 | Volunteering | Politics & Society | 2.47× | ||
| 06 | Internet & Social Media | 2.19× | |||
| 07 | Distilled beverage | Food & Beverages | 2.10× | ||
| 08 | Bild | News | 1.99× | ||
| 09 | Iberia (airline) | Travel & Leisure | 1.98× | ||
| 10 | Luxury yacht | Travel & Leisure | 1.94× | ||
| 11 | Mango | Shopping | 1.86× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.85× | ||
| 13 | Extreme sport | Sports | 1.82× | ||
| 14 | Travel website | Travel & Leisure | 1.81× | ||
| 15 | Wikipedia | Internet & Social Media | 1.78× | ||
| 16 | Video hosting service | Technology & Electronics | 1.78× | ||
| 17 | Charity and causes | Business & Career | 1.73× | ||
| 18 | Innovation | Business & Career | 1.72× | ||
| 19 | Motorcycle accessories | Cars & Mobility | 1.71× | ||
| 20 | Cruises | Travel & Leisure | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Risk Appetite | THRILL | 1.59× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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