TripAdvisor Audience in Spain

Demographics of TripAdvisor fans

Audience persona

The typical TripAdvisor fan in Spain is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Airbnb.

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See TripAdvisor audiences in other countries

• TripAdvisor — Germany
• TripAdvisor — United States
• TripAdvisor — United Kingdom
• TripAdvisor — France
• TripAdvisor — Italy
• TripAdvisor — Brazil
• TripAdvisor — Japan
• TripAdvisor — South Korea
• TripAdvisor — India
• TripAdvisor — Canada
• TripAdvisor — Mexico

More Travel & Leisure audiences in Spain

• Instagram (17,700,445)
• YouTube (16,483,180)
• TikTok (16,200,545)
• La Vanguardia (15,974,041)
• El Confidencial (14,016,156)

Frequently asked questions

How many fans does TripAdvisor have in Spain?

TripAdvisor has an estimated audience of 5,437,960 people in Spain, concentrated in Andalusia and Catalonia.

What is the gender split and age of TripAdvisor fans?

58.0% of TripAdvisor fans are female, 42.0% are male, with an average age of 43.7 years.

Which brands do TripAdvisor fans like most?

TripAdvisor fans show strongest brand affinity for Airbnb (6.72×), Expedia (12.53×), and Malaysia Airlines (13.49×) over the country average.

Where do TripAdvisor fans live in Spain?

TripAdvisor fans in Spain are most concentrated in Andalusia (reach 1,271,227), Catalonia (reach 908,215), and Community of Madrid (reach 720,315). These three regions account for the largest share of the active audience.

What other brands do TripAdvisor fans also like?

Beyond TripAdvisor itself, the audience over-indexes on Expedia (12.53×), Malaysia Airlines (13.49×), Trivago (6.06×), and Air France (12.4×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.