A data profile of the people who buy, follow and care about Magazines in Spain — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 16,387,061 people in Spain.
Magazines has an estimated audience of 16,387,061 people in Spain. 59.3% are female, 40.7% are male, average age 46.3. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Mango, Livemusic.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2.5× the country average).
Demographically, the Magazines audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Magazines fan in Spain is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Magazines profile in Spain.
59.3% are female, 40.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.3 |
| Estimated audience size | 16,387,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Magazines audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 3.23× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.23× | ||
| 03 | Volunteering | Politics & Society | 3.16× | ||
| 04 | Satire | Literature | 2.94× | ||
| 05 | Livemusic | Music & Radio | 2.70× | ||
| 06 | Mango | Shopping | 2.67× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.50× | ||
| 08 | Real property | Home & Garden | 2.44× | ||
| 09 | Internet & Social Media | 2.34× | |||
| 10 | Innovation | Business & Career | 2.24× | ||
| 11 | Wildlife photography | Technology & Electronics | 2.18× | ||
| 12 | Refrigerator | Home & Garden | 2.05× | ||
| 13 | Distilled beverage | Food & Beverages | 2.04× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 15 | Wikipedia | Internet & Social Media | 1.76× | ||
| 16 | Aldi | Shopping | 1.75× | ||
| 17 | Travel website | Travel & Leisure | 1.74× | ||
| 18 | Documentary movies | Movies & TV | 1.60× | ||
| 19 | Julio Iglesias | Music & Radio | 1.56× | ||
| 20 | Carrefour | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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