A data profile of the people who buy, follow and care about Magazines in Italy — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 23,473,215 people in Italy.
Magazines has an estimated audience of 23,473,215 people in Italy. 55.7% are female, 44.3% are male, average age 44.4. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.05× the country average).
Demographically, the Magazines audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Magazines fan in Italy is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Magazines profile in Italy.
55.7% are female, 44.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.4 |
| Estimated audience size | 23,473,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Magazines audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.05× | ||
| 02 | Satire | Literature | 2.58× | ||
| 03 | Improvisation | Music & Radio | 2.45× | ||
| 04 | Mediaset | Technology & Electronics | 2.33× | ||
| 05 | Breastfeeding | Kids & Family | 2.32× | ||
| 06 | New Testament | Politics & Society | 2.19× | ||
| 07 | Champagne | Food & Beverages | 2.11× | ||
| 08 | Tinder | Internet & Social Media | 2.03× | ||
| 09 | Non-fiction books | Literature | 2.01× | ||
| 10 | Volunteering | Politics & Society | 1.99× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.99× | ||
| 12 | General practitioner | Health | 1.92× | ||
| 13 | Subway Surfers | Games | 1.92× | ||
| 14 | Internet & Social Media | 1.86× | |||
| 15 | Rose | Home & Garden | 1.84× | ||
| 16 | Doctor of Medicine | Business & Career | 1.68× | ||
| 17 | Dentistry | Business & Career | 1.64× | ||
| 18 | Eni | Cars & Mobility | 1.58× | ||
| 19 | Personal finance | Business & Career | 1.57× | ||
| 20 | Musical theatre | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Community Orientation | OPEN | 1.21× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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