Rascasse Audience Intelligence

Magazines Audience in Canada

A data profile of the people who buy, follow and care about Magazines in Canada — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 11,507,480 people in Canada.

#57among Topic in Canada#3in Literature

The average Magazines fan in Canada is 42.9 years old, balanced, and lives primarily in Quebec.

The audience is concentrated in Quebec, Ontario, British Columbia.

Top brand affinities include Real property, Innovation, Non-alcoholic beverage, with strongest over-indexing on Real property (1.88× the country average).

Demographically, the Magazines audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Magazines fan in Canada is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magazines profile in Canada.

Audience size
11.5M
in Canada
Gender
53.1%♀
46.9% male
Age
42.9
average years
Country rank
#84
Topic in Canada
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magazines fans

53.1% are female, 46.9% are male, average age 42.9.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Magazines audience in Canada
MetricValue
Female53.1%
Male46.9%
Average age42.9
Estimated audience size11,507,480
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Magazines audience in Canada
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Magazines audience comes from Canada.

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magazines audience in Canada is strongest.

Fig. 05

Top regions by affinity

Magazines fans by region: top regions in Canada
#RegionReachAffinity×
01Quebec~6.5M2.28×
02Ontario~6M1.22×
03British Columbia~2M1.13×
04Manitoba~400K0.99×
05Alberta~1.5M0.94×
06New Brunswick~200K0.91×
07Saskatchewan~300K0.89×
08Prince Edward Island~50K0.82×
09Nova Scotia~300K0.78×
10Newfoundland and Labrador~100K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magazines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magazines audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.42×
02Mineral waterFood & Beverages2.42×
03Milwaukee BrewersSports2.25×
04Baltimore OriolesSports2.22×
05Bored PandaInternet & Social Media2.10×
06A.S. RomaSports1.90×
07Real propertyHome & Garden1.88×
08George ClooneyMovies & TV1.74×
09InnovationBusiness & Career1.69×
10Sustainable clothingFashion & Accessoires1.69×
11CappuccinoFood & Beverages1.68×
12Sandra BullockMovies & TV1.67×
13Art DecoArts & Culture1.67×
14Drew BarrymoreMovies & TV1.62×
15Chris PrattMovies & TV1.60×
16Robin WilliamsMovies & TV1.56×
17Costume partyArts & Culture1.56×
18BlanketHome & Garden1.54×
19Jessica AlbaMovies & TV1.54×
20Single malt whiskyFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magazines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magazines audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
SustainabilityBALANCE1.20×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magazines audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
TravellingTHRILL0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magazines have in Canada?

Magazines has an estimated audience of 11,507,480 people in Canada, concentrated in Quebec and Ontario.

02

What is the gender split and age of Magazines fans?

53.1% of Magazines fans are female, 46.9% are male, with an average age of 42.9 years.

03

Which brands do Magazines fans like most?

Magazines fans show strongest brand affinity for Real property (1.88×), Innovation (1.69×), and Non-alcoholic beverage (2.42×) over the country average.

04

Where do Magazines fans live in Canada?

Magazines fans in Canada are most concentrated in Quebec (reach ~6.5M), Ontario (reach ~6M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Magazines fans also like?

Beyond Magazines itself, the audience over-indexes on Innovation (1.69×), Non-alcoholic beverage (2.42×), Mineral water (2.42×), and Bored Panda (2.1×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Canada

See Magazines audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →