Magazines Audience in Brazil

Magazines has an estimated audience of 21,303,821 people in Brazil. 62.0% are female, 38.0% are male, average age 41.8. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, Smart device, São Paulo FC.

Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.42× the country average). Demographically, the Magazines audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Category: Literature · Type: Topic

Demographics of Magazines fans

Demographic split for Magazines audience in Brazil
MetricValue
Female62.0%
Male38.0%
Average age41.8
Estimated audience size21,303,821

Audience persona

The typical Magazines fan in Brazil is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magazines audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras2.42×Sports
Polo Ralph Lauren21.85×Fashion & Accessoires
Sport Club Corinthians Paulista2.58×Sports
Smart device9.62×Technology & Electronics
São Paulo FC2.41×Sports
Neymar2.84×Sports
TikTok3.09×Internet & Social Media
UEFA Champions League3.01×Sports
Sport Club Internacional2.3×Sports
Real Madrid C.F.1.73×Sports
Santos FC1.71×Sports
Grêmio Foot-Ball Porto Alegrense2.41×Sports
Sephora3.26×Shopping
Skin careBeauty & Wellness
Preta Gil1.9×Music & Radio
NBA2.66×Sports
Nature1.81×Home & Garden
Organic food2.63×Food & Beverages
CR Flamengo2.4×Sports
Bible3.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magazines audience
TraitClusterScore
SpiritualityBALANCE1.38
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.27
Pet OwnershipJOY1.21
Price SensitivityPREMIUM1.18
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%

See Magazines audiences in other countries

More Literature audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.