Magazines Audience in Brazil
Magazines has an estimated audience of 21,303,821 people in Brazil. 62.0% are female, 38.0% are male, average age 41.8. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, Smart device, São Paulo FC.
Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.42× the country average). Demographically, the Magazines audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Literature · Type: Topic
Demographics of Magazines fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.8 |
| Estimated audience size | 21,303,821 |
Audience persona
The typical Magazines fan in Brazil is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.42× | Sports |
| Polo Ralph Lauren | 21.85× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 2.58× | Sports |
| Smart device | 9.62× | Technology & Electronics |
| São Paulo FC | 2.41× | Sports |
| Neymar | 2.84× | Sports |
| TikTok | 3.09× | Internet & Social Media |
| UEFA Champions League | 3.01× | Sports |
| Sport Club Internacional | 2.3× | Sports |
| Real Madrid C.F. | 1.73× | Sports |
| Santos FC | 1.71× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.41× | Sports |
| Sephora | 3.26× | Shopping |
| Skin care | 3× | Beauty & Wellness |
| Preta Gil | 1.9× | Music & Radio |
| NBA | 2.66× | Sports |
| Nature | 1.81× | Home & Garden |
| Organic food | 2.63× | Food & Beverages |
| CR Flamengo | 2.4× | Sports |
| Bible | 3.03× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Risk Appetite | THRILL | 1.36 |
| Extroversion | THRILL | 1.27 |
| Pet Ownership | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Magazines audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.