A data profile of the people who buy, follow and care about Magazines in Brazil — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 21,303,821 people in Brazil.
Magazines has an estimated audience of 21,303,821 people in Brazil. 62.0% are female, 38.0% are male, average age 41.8. Top brand affinities: MSN, Michael Jackson, Drawing, Bossa nova, uol.
Top brand affinities include MSN, Michael Jackson, Drawing, with strongest over-indexing on MSN (2.4× the country average).
Demographically, the Magazines audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Tradition.
The typical Magazines fan in Brazil is more female, around 41.8 years old, with strong Individualism tendencies and a notable affinity for MSN.
The key figures that characterise the Magazines profile in Brazil.
62.0% are female, 38.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.8 |
| Estimated audience size | 21,303,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Magazines audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.40× | ||
| 02 | Yahoo! | Internet & Social Media | 2.36× | ||
| 03 | Grazi Massafera | Movies & TV | 1.74× | ||
| 04 | Juliana Paes | Movies & TV | 1.74× | ||
| 05 | uol | Technology & Electronics | 1.72× | ||
| 06 | UOL Esporte | Sports | 1.72× | ||
| 07 | Adam Sandler | Movies & TV | 1.72× | ||
| 08 | Henry Cavill | Movies & TV | 1.72× | ||
| 09 | Keanu Reeves | Movies & TV | 1.72× | ||
| 10 | Drawing | Home & Garden | 1.71× | ||
| 11 | Johnny Depp | Movies & TV | 1.69× | ||
| 12 | Bossa nova | Music & Radio | 1.63× | ||
| 13 | Mexico | Travel & Leisure | 1.63× | ||
| 14 | Fandom | Literature | 1.62× | ||
| 15 | Island | Travel & Leisure | 1.57× | ||
| 16 | Millie Bobby Brown | Movies & TV | 1.56× | ||
| 17 | Michael Jackson | Music & Radio | 1.55× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.55× | ||
| 19 | Bad Bunny | Music & Radio | 1.52× | ||
| 20 | Paolla Oliveira | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.12× | |
| Family Orientation | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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