A data profile of the people who buy, follow and care about Paolla Oliveira in Brazil — modelled from more than twelve digital signal sources. Paolla Oliveira has an estimated audience of 4,808,583 people in Brazil.
The average Paolla Oliveira fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Preta Gil, Adriana Lima, Grazi Massafera, with strongest over-indexing on Preta Gil (3.29× the country average).
Demographically, the Paolla Oliveira audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Paolla Oliveira fan in Brazil is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Paolla Oliveira profile in Brazil.
64.0% are female, 36.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 40.1 |
| Estimated audience size | 4,808,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Paolla Oliveira audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 88.0% |
| United States | 2.5% |
| Portugal | 2.1% |
Where the Paolla Oliveira audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~700K | 1.50× | |
| 02 | Rio Grande do Sul | ~400K | 1.32× | |
| 03 | Federal District | ~100K | 1.23× | |
| 04 | Minas Gerais | ~600K | 1.20× | |
| 05 | São Paulo | ~1.5M | 1.18× | |
| 06 | Pernambuco | ~300K | 1.14× | |
| 07 | Bahia | ~300K | 1.10× | |
| 08 | Ceará | ~200K | 1.06× | |
| 09 | Sergipe | ~50K | 1.06× | |
| 10 | Alagoas | ~70K | 1.03× | |
| 11 | Espírito Santo | ~100K | 1.00× | |
| 12 | Paraíba | ~100K | 1.00× | |
| 13 | Rio Grande do Norte | ~80K | 1.00× | |
| 14 | Maranhão | ~100K | 0.97× | |
| 15 | Piauí | ~60K | 0.96× | |
| 16 | Pará | ~100K | 0.93× | |
| 17 | Santa Catarina | ~200K | 0.92× | |
| 18 | Mato Grosso do Sul | ~60K | 0.92× | |
| 19 | Paraná | ~300K | 0.91× | |
| 20 | Goiás | ~200K | 0.88× | |
| 21 | Amazonas | ~70K | 0.88× | |
| 22 | Rondônia | ~30K | 0.87× | |
| 23 | Acre | ~10K | 0.86× | |
| 24 | Amapá | ~10K | 0.85× | |
| 25 | Tocantins | ~30K | 0.80× | |
| 26 | Mato Grosso | ~70K | 0.78× | |
| 27 | Roraima | ~10K | 0.78× |
The strongest cross-interests of the Paolla Oliveira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intervention (TV series) | Movies & TV | 36.07× | ||
| 02 | Alessandra Ambrosio | Fashion & Accessoires | 23.10× | ||
| 03 | Adriana Lima | Fashion & Accessoires | 7.87× | ||
| 04 | Sandra Bullock | Movies & TV | 7.73× | ||
| 05 | Philippine Airlines | Travel & Leisure | 7.26× | ||
| 06 | Grazi Massafera | Movies & TV | 6.26× | ||
| 07 | Diogo Nogueira | Music & Radio | 4.36× | ||
| 08 | Olive oil | Food & Beverages | 4.32× | ||
| 09 | Gisele Bündchen | Fashion & Accessoires | 4.23× | ||
| 10 | Sabrina Sato | Movies & TV | 4.09× | ||
| 11 | Xuxa | Fashion & Accessoires | 3.97× | ||
| 12 | Megan Fox | Movies & TV | 3.52× | ||
| 13 | Preta Gil | Music & Radio | 3.29× | ||
| 14 | Marina Sena | Music & Radio | 3.02× | ||
| 15 | Ivete Sangalo | Music & Radio | 2.97× | ||
| 16 | Samba | Music & Radio | 1.94× | ||
| 17 | Forró | Music & Radio | 1.93× | ||
| 18 | Dance | Business & Career | 1.78× | ||
| 19 | Celebrity | Movies & TV | 1.69× | ||
| 20 | Magazines | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Tradition | CONSERVATISM | 1.30× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Social Media Usage | JOY | 0.99× | |
| Travelling | THRILL | 1.01× |
Paolla Oliveira has an estimated audience of 4,808,583 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.0% of Paolla Oliveira fans are female, 36.0% are male, with an average age of 40.1 years.
Paolla Oliveira fans show strongest brand affinity for Preta Gil (3.29×), Adriana Lima (7.87×), and Grazi Massafera (6.26×) over the country average.
Paolla Oliveira fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Paolla Oliveira itself, the audience over-indexes on Adriana Lima (7.87×), Grazi Massafera (6.26×), Sandra Bullock (7.73×), and Intervention (TV series) (36.07×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paolla Oliveira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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