Rascasse Audience Intelligence

Olive oil Audience in Brazil

A data profile of the people who buy, follow and care about Olive oil in Brazil — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 3,394,838 people in Brazil.

#2among Spice in Brazil#1323among Topic in Brazil#152in Food & Beverages

The average Olive oil fan in Brazil is 46.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Olive oil profile in Brazil.

Audience size
3.4M
in Brazil
Gender
73.2%♀
26.8% male
Age
46.4
average years
Country rank
#1996
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olive oil fans

73.2% are female, 26.8% are male, average age 46.4.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Olive oil audience in Brazil
MetricValue
Female73.2%
Male26.8%
Average age46.4
Estimated audience size3,394,838
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Olive oil audience in Brazil
Age bracketShare%
16-198%
20-2913%
30-3916%
40-4922%
50+41%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Olive oil audience comes from Brazil.

Worldwide audience distribution share by country for Olive oil
CountryShare
United States13.3%
Italy7.5%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive oil audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Olive oil fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~400K1.16×
02Roraima~10K1.16×
03São Paulo~1M1.12×
04Acre~10K1.12×
05Amapá~10K1.06×
06Federal District~60K1.05×
07Rio Grande do Sul~200K1.01×
08Sergipe~40K1.01×
09Rondônia~30K1.00×
10Pernambuco~200K0.99×
11Santa Catarina~200K0.98×
12Tocantins~20K0.98×
13Paraíba~70K0.97×
14Rio Grande do Norte~50K0.97×
15Alagoas~50K0.97×
16Piauí~50K0.96×
17Minas Gerais~300K0.95×
18Mato Grosso do Sul~50K0.95×
19Ceará~100K0.94×
20Espírito Santo~70K0.94×
21Amazonas~60K0.94×
22Pará~100K0.93×
23Maranhão~80K0.93×
24Mato Grosso~60K0.93×
25Paraná~200K0.92×
26Bahia~200K0.91×
27Goiás~100K0.91×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Spice audiences in Brazil

See Olive oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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