A data profile of the people who buy, follow and care about Olive oil in Spain — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 2,257,287 people in Spain.
The average Olive oil fan in Spain is 51.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include IBEX 35, Gmail, Culinary art, with strongest over-indexing on IBEX 35 (2.44× the country average).
Demographically, the Olive oil audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Olive oil fan in Spain is more female, around 51.1 years old, with strong Indulgence tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Olive oil profile in Spain.
58.7% are female, 41.3% are male, average age 51.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 51.1 |
| Estimated audience size | 2,257,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 6% | |
| 30-39 | 13% | |
| 40-49 | 27% | |
| 50+ | 52% |
of the worldwide Olive oil audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.1% |
| Italy | 7.4% |
| Brazil | 6.2% |
Where the Olive oil audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.91× | |
| 02 | Andalusia | ~1M | 2.36× | |
| 03 | Catalonia | ~800K | 1.90× | |
| 04 | Comunidad Valenciana | ~300K | 1.11× | |
| 05 | Community of Madrid | ~400K | 1.08× | |
| 06 | La Rioja | ~10K | 0.96× | |
| 07 | Cantabria | ~30K | 0.91× | |
| 08 | Navarre | ~30K | 0.91× | |
| 09 | Extremadura | ~40K | 0.90× | |
| 10 | Region of Murcia | ~70K | 0.89× | |
| 11 | Aragon | ~50K | 0.89× | |
| 12 | Basque Autonomous Country | ~70K | 0.87× | |
| 13 | Principality of Asturias | ~50K | 0.87× | |
| 14 | Canary Islands | ~100K | 0.86× | |
| 15 | Castilla-La Mancha | ~80K | 0.86× | |
| 16 | Castile and León | ~80K | 0.78× | |
| 17 | Galicia | ~80K | 0.74× |
The strongest cross-interests of the Olive oil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olive | Food & Beverages | 5.24× | ||
| 02 | Gmail | Internet & Social Media | 2.84× | ||
| 03 | IBEX 35 | Business & Career | 2.44× | ||
| 04 | Mapfre | Business & Career | 2.36× | ||
| 05 | La Caixa | Business & Career | 2.12× | ||
| 06 | Culinary art | Arts & Culture | 2.10× | ||
| 07 | Mercadona | Shopping | 2.06× | ||
| 08 | Aldi | Shopping | 2.06× | ||
| 09 | Bankinter | Business & Career | 1.95× | ||
| 10 | Customer service | Business & Career | 1.90× | ||
| 11 | ABC | Movies & TV | 1.90× | ||
| 12 | Movistar | Technology & Electronics | 1.81× | ||
| 13 | Carrefour | Shopping | 1.80× | ||
| 14 | Carrefour Express | Shopping | 1.80× | ||
| 15 | Caixabank | Business & Career | 1.75× | ||
| 16 | Trade | Business & Career | 1.71× | ||
| 17 | Andalusia | Travel & Leisure | 1.69× | ||
| 18 | 20 minutos | News | 1.60× | ||
| 19 | Público (Spain) | News | 1.56× | ||
| 20 | El Confidencial | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Tradition | CONSERVATISM | 1.45× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Extroversion | THRILL | 0.86× | |
| Career Orientation | POWER | 0.90× |
Olive oil has an estimated audience of 2,257,287 people in Spain, concentrated in Andalusia and Catalonia.
58.7% of Olive oil fans are female, 41.3% are male, with an average age of 51.1 years.
Olive oil fans show strongest brand affinity for IBEX 35 (2.44×), Gmail (2.84×), and Culinary art (2.1×) over the country average.
Olive oil fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~800K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Olive oil itself, the audience over-indexes on Gmail (2.84×), Culinary art (2.1×), Mercadona (2.06×), and La Caixa (2.12×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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