Caixabank Target Market in Spain
Caixabank has an estimated audience of 8,513,946 people in Spain. 58.4% are female, 41.6% are male, average age 49.4. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: BBVA, Bankinter, IBEX 35, Bankia, Bolsa de Madrid.
The average Caixabank fan in Spain is 49.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include BBVA, Bankinter, IBEX 35, with strongest over-indexing on BBVA (13.38× the country average). Demographically, the Caixabank audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of Caixabank
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 49.4 |
| Estimated audience size | 8,513,946 |
Audience persona
The typical Caixabank fan in Spain is more female, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
Caixabank customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~2M | 1.23× |
| Community of Madrid | ~1.5M | 1.21× |
| Andalusia | ~1.5M | 0.86× |
| Comunidad Valenciana | ~1.5M | 1.43× |
| Region of Murcia | ~400K | 1.52× |
| Canary Islands | ~400K | 0.99× |
| Castile and León | ~400K | 1.03× |
| Castilla-La Mancha | ~400K | 1.05× |
| Balearic Islands | ~300K | 1.21× |
| Galicia | ~200K | 0.62× |
| Aragon | ~200K | 0.85× |
| Basque Autonomous Country | ~200K | 0.58× |
| Navarre | ~100K | 1.17× |
| Extremadura | ~100K | 0.66× |
| Principality of Asturias | ~100K | 0.56× |
| Cantabria | ~80K | 0.77× |
| La Rioja | ~70K | 1.25× |
Top brand affinities of the Caixabank audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 13.38× | Business & Career |
| Bankinter | 7.89× | Business & Career |
| IBEX 35 | 5.97× | Business & Career |
| Bankia | 15.73× | Business & Career |
| Bolsa de Madrid | 7.83× | Business & Career |
| La Caixa | 3.9× | Business & Career |
| El Confidencial | 2.34× | News |
| MSN | 3.08× | News |
| Mercadona | 2.37× | Shopping |
| Banco Sabadell | 2.67× | Business & Career |
| Beauty | 1.57× | Beauty & Wellness |
| El País | 2.1× | News |
| Mapfre | 2.98× | Business & Career |
| ONCE (cycling team) | 2.32× | Sports |
| Soccer | 1.56× | Sports |
| BP | 3.1× | Cars & Mobility |
| Vodafone | 2.61× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| El Mundo Deportivo (newspaper) | 2.13× | News |
| Family | 1.65× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.39 |
| Sustainability | BALANCE | 1.71 |
| Career Orientation | POWER | 1.67 |
| DIY Mentality | THRILL | 1.55 |
| Family Orientation | CONSERVATISM | 1.52 |
| Convenience Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 92.0% |
| Germany | 1.3% |
| United Kingdom | 0.8% |
See Caixabank audiences in other countries
More Bank audiences in Spain
- BBVA (34,572,540)
- Bankinter (8,649,034)
- Banco Sabadell (8,212,660)
- Asia Commercial Bank (3,157,876)
- Deutsche Bank (769,738)
Frequently asked questions
Who is Caixabank's target market in Spain?
Caixabank's target market in Spain covers an estimated 8,513,946 people, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Caixabank customers?
58.4% of the Caixabank audience are female, 41.6% are male, with an average age of 49.4 years.
Which brands do Caixabank fans like most?
Caixabank fans show strongest brand affinity for BBVA (13.38×), Bankinter (7.89×), and IBEX 35 (5.97×) over the country average.
Where do Caixabank fans live in Spain?
Caixabank fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Caixabank fans also like?
Beyond Caixabank itself, the audience over-indexes on Bankinter (7.89×), IBEX 35 (5.97×), Bankia (15.73×), and Bolsa de Madrid (7.83×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Caixabank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.