A data profile of the people who buy, follow and care about Caixabank in Spain — modelled from more than twelve digital signal sources. Caixabank has an estimated audience of 8,513,946 people in Spain.
The average Caixabank fan in Spain is 49.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include BBVA, Bankinter, IBEX 35, with strongest over-indexing on BBVA (13.38× the country average).
Demographically, the Caixabank audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Caixabank fan in Spain is more female, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Caixabank profile in Spain.
58.4% are female, 41.6% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 49.4 |
| Estimated audience size | 8,513,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 49% |
of the worldwide Caixabank audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 91.9% |
| Germany | 1.4% |
| United Kingdom | 0.8% |
Where the Caixabank audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~400K | 1.52× | |
| 02 | Comunidad Valenciana | ~1.5M | 1.43× | |
| 03 | La Rioja | ~70K | 1.25× | |
| 04 | Catalonia | ~2M | 1.23× | |
| 05 | Community of Madrid | ~1.5M | 1.21× | |
| 06 | Balearic Islands | ~300K | 1.21× | |
| 07 | Navarre | ~100K | 1.17× | |
| 08 | Castilla-La Mancha | ~400K | 1.05× | |
| 09 | Castile and León | ~400K | 1.03× | |
| 10 | Canary Islands | ~400K | 0.99× | |
| 11 | Andalusia | ~1.5M | 0.86× | |
| 12 | Aragon | ~200K | 0.85× | |
| 13 | Cantabria | ~80K | 0.77× | |
| 14 | Extremadura | ~100K | 0.66× | |
| 15 | Galicia | ~200K | 0.62× | |
| 16 | Basque Autonomous Country | ~200K | 0.58× | |
| 17 | Principality of Asturias | ~100K | 0.56× |
The strongest cross-interests of the Caixabank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bankia | Business & Career | 15.73× | ||
| 02 | BBVA | Business & Career | 13.38× | ||
| 03 | Bankinter | Business & Career | 7.89× | ||
| 04 | Bolsa de Madrid | Business & Career | 7.83× | ||
| 05 | IBEX 35 | Business & Career | 5.97× | ||
| 06 | La Caixa | Business & Career | 3.90× | ||
| 07 | MSN | News | 3.08× | ||
| 08 | Mapfre | Business & Career | 2.98× | ||
| 09 | Banco Sabadell | Business & Career | 2.67× | ||
| 10 | Mercadona | Shopping | 2.37× | ||
| 11 | El Confidencial | News | 2.34× | ||
| 12 | El Mundo Deportivo (newspaper) | News | 2.13× | ||
| 13 | El País | News | 2.10× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.80× | ||
| 15 | Psychology | Business & Career | 1.73× | ||
| 16 | FIFA World Cup | Sports | 1.69× | ||
| 17 | Family | Kids & Family | 1.65× | ||
| 18 | Beauty | Beauty & Wellness | 1.57× | ||
| 19 | Soccer | Sports | 1.56× | ||
| 20 | Business | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.39× | |
| Sustainability | BALANCE | 1.71× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.00× | |
| Luxury Orientation | PREMIUM | 1.04× | |
| Extroversion | THRILL | 1.10× |
Caixabank's target market in Spain covers an estimated 8,513,946 people, concentrated in Catalonia and Community of Madrid.
58.4% of the Caixabank audience are female, 41.6% are male, with an average age of 49.4 years.
Caixabank fans show strongest brand affinity for BBVA (13.38×), Bankinter (7.89×), and IBEX 35 (5.97×) over the country average.
Caixabank fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Caixabank itself, the audience over-indexes on Bankinter (7.89×), IBEX 35 (5.97×), Bankia (15.73×), and La Caixa (3.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Caixabank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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