A data profile of the people who buy, follow and care about Bolsa de Madrid in Spain — modelled from more than twelve digital signal sources. Bolsa de Madrid has an estimated audience of 2,271,694 people in Spain.
The average Bolsa de Madrid fan in Spain is 48.1 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Banco Sabadell, Girona FC, IBEX 35, with strongest over-indexing on Banco Sabadell (15.25× the country average).
Demographically, the Bolsa de Madrid audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bolsa de Madrid fan in Spain is balanced, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Banco Sabadell.
The key figures that characterise the Bolsa de Madrid profile in Spain.
52.8% are female, 47.2% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 48.1 |
| Estimated audience size | 2,271,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 19% | |
| 40-49 | 31% | |
| 50+ | 37% |
of the worldwide Bolsa de Madrid audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 91.4% |
| Italy | 1.3% |
| Portugal | 1.0% |
Where the Bolsa de Madrid audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~200K | 1.84× | |
| 02 | Aragon | ~100K | 1.81× | |
| 03 | Cantabria | ~50K | 1.60× | |
| 04 | La Rioja | ~20K | 1.53× | |
| 05 | Principality of Asturias | ~70K | 1.28× | |
| 06 | Community of Madrid | ~500K | 1.23× | |
| 07 | Galicia | ~100K | 1.19× | |
| 08 | Castilla-La Mancha | ~100K | 1.12× | |
| 09 | Navarre | ~30K | 1.05× | |
| 10 | Basque Autonomous Country | ~80K | 0.91× | |
| 11 | Extremadura | ~40K | 0.67× | |
| 12 | Comunidad Valenciana | ~200K | 0.55× | |
| 13 | Andalusia | ~300K | 0.53× | |
| 14 | Region of Murcia | ~40K | 0.52× | |
| 15 | Catalonia | ~200K | 0.47× | |
| 16 | Canary Islands | ~40K | 0.36× | |
| 17 | Balearic Islands | ~20K | 0.33× |
The strongest cross-interests of the Bolsa de Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banco Sabadell | Business & Career | 15.25× | ||
| 02 | Meliá Hotels International | Travel & Leisure | 13.59× | ||
| 03 | Girona FC | Sports | 9.72× | ||
| 04 | Palma, Majorca | Travel & Leisure | 8.05× | ||
| 05 | Alicante | Travel & Leisure | 7.44× | ||
| 06 | Bankinter | Business & Career | 5.25× | ||
| 07 | IBEX 35 | Business & Career | 5.15× | ||
| 08 | Logitravel | Travel & Leisure | 4.99× | ||
| 09 | Vueling | Travel & Leisure | 3.31× | ||
| 10 | Caixabank | Business & Career | 3.23× | ||
| 11 | Iberia (airline) | Travel & Leisure | 3.16× | ||
| 12 | MSN | News | 3.15× | ||
| 13 | El Economista | News | 2.79× | ||
| 14 | ABC | Movies & TV | 2.74× | ||
| 15 | El País | News | 2.31× | ||
| 16 | El Confidencial | News | 2.21× | ||
| 17 | Monarchy | Politics & Society | 2.14× | ||
| 18 | Hotels | Travel & Leisure | 2.10× | ||
| 19 | Video | Movies & TV | 1.97× | ||
| 20 | BBVA | Business & Career | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.84× | |
| Need for Security | CONSERVATISM | 1.80× | |
| Community Orientation | OPEN | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.11× |
Bolsa de Madrid's target market in Spain covers an estimated 2,271,694 people, concentrated in Community of Madrid and Andalusia.
52.8% of the Bolsa de Madrid audience are female, 47.2% are male, with an average age of 48.1 years.
Bolsa de Madrid fans show strongest brand affinity for Banco Sabadell (15.25×), Girona FC (9.72×), and IBEX 35 (5.15×) over the country average.
Bolsa de Madrid fans in Spain are most concentrated in Community of Madrid (reach ~500K), Andalusia (reach ~300K), and Catalonia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bolsa de Madrid itself, the audience over-indexes on Girona FC (9.72×), IBEX 35 (5.15×), Bankinter (5.25×), and Alicante (7.44×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bolsa de Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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