Rascasse Audience Intelligence

Logitravel Target Market in Spain

A data profile of the people who buy, follow and care about Logitravel in Spain — modelled from more than twelve digital signal sources. Logitravel has an estimated audience of 2,493,476 people in Spain.

The average Logitravel fan in Spain is 50.4 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include University of Lagos, Mediterraneo, IBEX 35, with strongest over-indexing on University of Lagos (41.98× the country average).

Demographically, the Logitravel audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Logitravel fan in Spain is more female, around 50.4 years old, with strong Travelling tendencies and a notable affinity for University of Lagos.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logitravel profile in Spain.

Audience size
2.5M
in Spain
Gender
67.7%
32.3% male
Age
50.4
average years
Country rank
#1576
Brand in Spain
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Logitravel

67.7% are female, 32.3% are male, average age 50.4.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Logitravel audience in Spain
MetricValue
Female67.7%
Male32.3%
Average age50.4
Estimated audience size2,493,476
Fig. 03

Age distribution

Ø 50.4
average years
Age distribution of the Logitravel audience in Spain
Age bracketShare%
16-193%
20-298%
30-3914%
40-4924%
50+52%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Logitravel audience comes from Spain.

Worldwide audience distribution share by country for Logitravel
CountryShare
Spain47.7%
Italy20.5%
Portugal19.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logitravel audience in Spain is strongest.

Fig. 05

Top regions by affinity

Logitravel customers by region in Spain
#RegionReachAffinity×
01Balearic Islands~200K2.73×
02Canary Islands~100K1.13×
03Galicia~100K1.02×
04Castile and León~90K0.98×
05Extremadura~40K0.97×
06Community of Madrid~300K0.94×
07Basque Autonomous Country~70K0.94×
08Catalonia~400K0.93×
09Castilla-La Mancha~80K0.93×
10Andalusia~400K0.92×
11La Rioja~10K0.89×
12Principality of Asturias~40K0.86×
13Aragon~50K0.83×
14Navarre~20K0.82×
15Comunidad Valenciana~200K0.78×
16Cantabria~20K0.76×
17Region of Murcia~40K0.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logitravel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logitravel audience
#·InterestCategoryAffinity×
01TrussardiFashion & Accessoires42.50×
02University of LagosBusiness & Career41.98×
03Nassau, BahamasTravel & Leisure14.46×
04CruceroTravel & Leisure9.05×
05MediterraneoMovies & TV7.66×
06Google FlightsTravel & Leisure5.28×
07EDreamsTravel & Leisure4.69×
08MapfreBusiness & Career3.45×
09IBEX 35Business & Career3.41×
10VuelingTravel & Leisure3.16×
11RyanairTravel & Leisure3.01×
12CaixabankBusiness & Career2.45×
13CarrefourShopping2.34×
14La CaixaBusiness & Career2.33×
15LeisureTravel & Leisure1.90×
16ChildKids & Family1.90×
17VideoMovies & TV1.89×
18HotelsTravel & Leisure1.89×
19Iberia (airline)Travel & Leisure1.87×
20BBVABusiness & Career1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logitravel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Logitravel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.87×
Price SensitivityPREMIUM1.84×
Need for SecurityCONSERVATISM1.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Logitravel audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.90×
Early Adopter MentalityPOWER0.93×
Pet OwnershipJOY0.95×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Logitravel's target market in Spain?

Logitravel's target market in Spain covers an estimated 2,493,476 people, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Logitravel customers?

67.7% of the Logitravel audience are female, 32.3% are male, with an average age of 50.4 years.

03

Which brands do Logitravel fans like most?

Logitravel fans show strongest brand affinity for University of Lagos (41.98×), Mediterraneo (7.66×), and IBEX 35 (3.41×) over the country average.

04

Where do Logitravel fans live in Spain?

Logitravel fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Logitravel fans also like?

Beyond Logitravel itself, the audience over-indexes on Mediterraneo (7.66×), IBEX 35 (3.41×), EDreams (4.69×), and Google Flights (5.28×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Logitravel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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