A data profile of the people who buy, follow and care about Mediterraneo in Spain — modelled from more than twelve digital signal sources. Mediterraneo has an estimated audience of 2,342,518 people in Spain.
Mediterraneo has an estimated audience of 2,342,518 people in Spain. 60.4% are female, 39.6% are male, average age 50.5. Top brand affinities: Crystal Cruises, Logitravel, Breaking news, Online newspaper, Girona.
Top brand affinities include Crystal Cruises, Logitravel, Breaking news, with strongest over-indexing on Crystal Cruises (24.88× the country average).
Demographically, the Mediterraneo audience skews more female with an average age of 50.5, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Mediterraneo fan in Spain is more female, around 50.5 years old, with strong Career Orientation tendencies and a notable affinity for Crystal Cruises.
The key figures that characterise the Mediterraneo profile in Spain.
60.4% are female, 39.6% are male, average age 50.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 50.5 |
| Estimated audience size | 2,342,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 51% |
The strongest cross-interests of the Mediterraneo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Cruises | Travel & Leisure | 24.88× | ||
| 02 | Bath salts | Home & Garden | 16.42× | ||
| 03 | Lasagne | Food & Beverages | 10.61× | ||
| 04 | All-inclusive resort | Travel & Leisure | 8.25× | ||
| 05 | Voting | Politics & Society | 8.21× | ||
| 06 | Logitravel | Travel & Leisure | 7.66× | ||
| 07 | Emirates | Travel & Leisure | 6.59× | ||
| 08 | Detox | Health | 6.58× | ||
| 09 | Breaking news | Movies & TV | 5.74× | ||
| 10 | Conference and resort hotels | Travel & Leisure | 5.55× | ||
| 11 | Career development | Business & Career | 4.92× | ||
| 12 | Greece | Travel & Leisure | 4.41× | ||
| 13 | Girona | Sports | 4.01× | ||
| 14 | Job interview | Business & Career | 3.97× | ||
| 15 | Google Flights | Travel & Leisure | 3.74× | ||
| 16 | Cruises | Travel & Leisure | 2.84× | ||
| 17 | Online newspaper | News | 2.77× | ||
| 18 | EDreams | Travel & Leisure | 2.73× | ||
| 19 | Julio Iglesias | Music & Radio | 2.46× | ||
| 20 | Politics | Politics & Society | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.53× | |
| Individualism | JOY | 2.34× | |
| Risk Appetite | THRILL | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mediterraneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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